"FIFA 14" The price of cabbage hey! With underwear to buy more concessions! Does EA think it's mad?

In order to get more sales now, retailers are doing the right things in marketing and sometimes even putting out some incredible promotions. For example, British retailer Zavvi recently launched the "FIFA 14" and Ben Sherman brand underwear of the package set up ...

Product page information shows that the current Ps3/xbox 360 version of the "FIFA 14" of the pre-purchase price of 42.98 pounds (about 410 yuan), but if consumers are willing to purchase the game at the same time to buy their own two pounds (about 14.99 yuan) of Ben Sherman men's Boxers, then you can 19.99 pounds (about 190 yuan) of the preferential price of "FIFA 14." Buy with underwear, FIFA 14 sells only 19.99 pounds

While we don't know what the retailer's original intention was (perhaps fearing that the player was too obsessed with FIFA to wash his underwear), I'm sure it would be mad to let EA see the message.