Fifth annual survey: Public cloud spending in Asia Pacific increased by 7.5 billion U.S. dollars

According to a report from IDC Asia Pacific today, corporate information executives in the region are about to increase their spending on public cloud services and technologies, with spending growth of 50% and total spending of up to $ 7.5 billion; The cloud service model and cloud service load requirements also appear more clearly.

This is the major IDC survey of the fifth annual survey of cloud service utilization and utilization plans for end-users in the Asia Pacific region (excluding Japan).

39% of respondents said they spent between 5% and 30% of their total IT budget on cloud technologies and services in 2013, and 7% said their spending will account for Its total IT budget of 30% -40%.

Cloud spending will account for a share of total IT spending in 2015. It is worth noting that 22% of respondents who said they would not budget for cloud services and cloud technology in 2013, while those who said they would not budget for cloud technology and service delivery in 2015 will account for only 1% %.

Chris Morris, assistant vice president for cloud services research at IDC Asia Pacific, said: "Users in different countries in the region have different attitudes toward cloud services and different deployment of cloud services.Chinese users are paying for the deployment of private cloud in-house The intent is obvious, while spending in Singapore and Australia is devoted to public cloud, private cloud and managed private cloud, respectively, and they want to set up a hybrid cloud environment by 2015. "

"In fact, the shift in attitude of Chinese companies toward cloud services is clear, and our user research in China has shown that enterprise users have shown a clear preference for workload shifts from legacy to cloud models, with on-premise private clouds And public cloud models are still the key points of choice, but users' preference for hosting private cloud models is more than 12.5 times more than the workload shift preference from 2013 to 2015. Users are more aware of emerging cloud models such as hosted private cloud, Private cloud, etc.) will undoubtedly drive further prosperity for the future cloud services market in China and burst new business opportunities, "said Yang Lanqin, an analyst with IDC China Service Research.

The latest research also shows that the development of cloud services and cloud technology deployment will enable enterprises to migrate more critical workloads to the cloud.

Morris added: "As the number of hosted private cloud solutions offered by vendors with proven IT service management processes continues to grow, demand for these services grow faster than the needs of other cloud services." Research also shows that executives of enterprise information They also recognize that cloud solutions are not only about a significant increase in operational costs, but also about up-front investment in projects, which typically account for 10-20% of total cloud project expenditures. "Also, the choice of service category , Business executives feel more affected by this impact.

Morris found that business executives now contribute up to 50% of cloud spending, focusing more on the delivery of business services and the technology's contribution to the business than the technology itself. "It's a wake-up call for system integrators or value-added resellers who have previously relied on technology for competitive advantage."

The constant change in buying behavior also brings about a change in the size of traditional markets. IDC noted that with the growing reliability of cloud services, the IT outsourcing and managed services market is also constantly being eroded.

Hardware and software vendors are also deploying their marketing strategies and their biggest customer base now is cloud service providers rather than enterprise customers five years ago. Cloud service providers are now demanding new business models. Successful adaptation to such a new environment will be a test for all hardware and software vendors.

IDC Asia Pacific Cloud Services end-user research project in April 2013 in 13 countries in the Asia Pacific region. The total number of research samples was 1761.