Film and television investment test water large data

"The main application of large data in the entertainment industry lies in" discovery ", which is mainly based on large data http://www.aliyun.com/zixun/aggregation/17607.html" > The correlation of mass information. "In the Second China Cloud Computing Conference Forum, Love Dream Entertainment Big Data organization founder Thunder will big Data encounter on film and television entertainment produced" story "Regaling way.

In the Second China Cloud Computing conference set up a "cloud computing big Data Digital entertainment industry application" as the theme of the forum, the topic will be on cloud computing, large data value of the discussion, extended to mobile games, film and television entertainment industry application level. Thunder in the Forum on the podium laugh said: "Large data water is deep, entertainment circle water deeper." ”

In the Thunder, at present some entertainment industry companies published film and television programs reproduced volume, flow and other data maps, and can not be called large data, "that can only be called data display or public opinion monitoring."

"To understand the use of large data in the entertainment circle, you must first define entertainment." "Thunder has called the entertainment industry's profit model a shift between attention and money, and the key to profitability is a scramble for public attention." "This makes the entertainment industry look very moral." The Thunder helplessly sighed, caused a laughter.

Because of the opaque nature of the entertainment industry's information, Thunder has used large data in the industry in three areas: to monitor the direction of public attention at all times, to unearth more authentic information behind the data, and to portray groups more accurately.

According to Thunder, the entertainment industry's large data use to "find" as the source, the film and television programs, keywords and artists "data". In the Thunder, every artist is like a stock, in real-time monitoring can form a variety of lines, from these lines can understand the direction of public attention, at the same time, the relevant companies can also through the data to the artist screening, while the audience group characteristics classification.

The Thunder says, with Love Dream Entertainment as an example, after the collection of massive data will be first through the computer classification of operations, and then by the company's think tank and intelligence Group analysis, the tripartite effect of the analysis results will help the relevant companies in the film and television investment, brand entertainment marketing and so on to make accurate, low-risk decision-making. "We can't predict profit and loss, but we can give a probability." "Thunder Introduction, from the film and television project of the whole consultation and marketing, script evaluation, actor matching to the cast of the evaluation, advertising and implantation can all rely on data to make decisions."

Thunder said that a play can be "red", more than 50% of the factors are determined by the script. The large data information based on the network can be used to excavate the script and predict the trend of the mass attention change, then the relevant data company will analyze the script and verify the audience. This makes the script more local. "Thunder said.

It is understood that in the past four years, the proportion of domestic film earnings, compensation, although the proportion of profit has increased year, but never more than 10%, nearly four years of comprehensive profit probability of only 7.415%. "Entertainment and film is a high-risk industry. "The ultimate goal of big data applications in the film industry is to control investment risk," Thunder said.