Film and television IP play key words: sooner rather than later, star effect, reverse output, the capability

Some analysts pointed out that the future of film and television media and the game industry will be more frequent bundling, with the same cultural and creative areas to cooperate with each other "combat", product promotion or return of cash and so are beneficial. Here, I refer to others to mention some of the hand tour video IP play The key words, only for audio-visual.

Keyword one: sooner rather than later

Hand tour film and television IP is the most criticized by the industry is the timeliness is too strong, and mobile game product cycle is usually less than a few months, only a few of the explosion or boutique can adhere to one year and above. But even if the product persists for so long, the film and television drama will be greatly reduced.

The costume drama "芈 Moon Biography" will be adapted into the same Mingshou tour

Sooner rather than later, become the focus of the utilization of film and television IP, but also test the decision maker's ability to judge. Like in the hand tour in the ancient costume drama "In the Wind," before the premiere of the play to sign the right to adapt. Recently, also came out of the Blue Harbor United music as the costume drama "芈 Month biography" of the game IP exclusive authorization, and the play is in the filming stage.

First-hand to the research and development team, has reserved space for product repair and adjustment, can also step on the TV drama hit the schedule, so the core of the problem will fall in the film and television drama can be sought after.

Key words two: Star effect

Comb the distribution of film and television IP, the largest proportion of ancient costume dramas and movies, such as "Longmen Biaoju" "A Step Away" "Small Time" "Huang Feihong Hero Dream" and so on. Among them, star starred in brought the fans to pull, to the ratings and the box office are good to protect, but also to ease the film and television IP in the user coverage of the pain point.

Stars gather to help "little times" with the Mingshou tour of the Heat climbed

Some people in the industry and disdain the role of film and television IP, the general view that the film and television IP for a broader user groups, the target of the opponent's tour users and the promotion of retention rate is not significant, this kind of popular IP more suitable for casual puzzle to the game, but from the current product direction is not to push the new mainstream, This is also related to the long occupation of market share with only a few minor games.

Keyword three: reverse output

Hand Tour IP competition after the white-hot, the industry has the independent IP and derivative IP ideas. The former is to create original brand, difficulty and the cycle is relatively long, but the effect and value is self-evident, the latter is inclined to cross-border "adaptation", the role of film and television IP not just stay in the hands of the adaptation, like some games also become TV dramas or film adaptations of the object.

Of course, this mutual conversion with many will have "rehash" suspicion, there are halfway works reduction and loss of users, but the comprehensive value is definitely more than addition operations.

Four key words:

"According to the capabilities", it is aimed at the film and television IP in the process of adaptation of the hands of the game proposed. From the current film and television IP adaptation, hand-travel reduction has been a problem, has been adapted to the product more aimed at the card and integration of relevant elements of the form. Although most users are through the movie play access to the game, but the quality of hand travel is often counterproductive.

Therefore, you can see "Wumei legend" "Huan biography" and other film and television dramas of the adaptation began to walk "plot synchronization" of the routine, a bit like the "Qin Moon" and other anime IP adaptation approach, emphasizing the plot of the user's appeal, which in the previous hand tour products are rarely prominent.

Combined with the development team's own strength, choose the appropriate adaptation, sometimes put aside the mainstream of the market may not, after all, the play of this kind of game more value their enjoyment of film and television play.

IP competition in the industry will only be intensified, film and television IP this block because of cross-border linkage and fast-food consumption characteristics will still be a while, but the shortcomings are obvious, so the author is not optimistic about the actual value of such IP.