Film and television sites should use their own way to maintain the user experience

Absrtact: The author is also in Curiosity to run a small site of film and television, but the site has not been a good improvement. Later, the author in failure analysis found that the main reason is still unable to retain the footsteps of spectators. If you are a spectator you

Recently I was also in the Curiosity to run a film-type small site, but the site has not been a good improvement. Later, the author in failure analysis found that the main reason is still unable to retain the footsteps of spectators. If you are a spectator, how do you remember a movie site? Is this site can give me some to keep in mind the glow point, or this site can let me think above have what I want? A website wants to obtain these two aspects long, should use own way to maintain the user's experience, below, I would like to talk about some simple methods.

One: By law update to meet the spectators

We see a lot of film and television sites in the update content is loose fishing, we do not say more vague seo, talk about the actual user experience problem. An updated and not timely video site is often impossible to obtain loyalty to the spectators, film and television updates must be up to date with the latest program, such as the following figure.

The above is a well-known film and television site update list, I believe that every user who came to this site can be very clear to know the update of the film, whether the updated series has been hand seen. Eliminates the user because seeks to waste the time, immediately follows the following figure to show, we may add a film and television release trend, is also a bright spot.

I believe that like film and television programs, the people who follow the film dramas have been film and television movies as an integral part of life. And we tend to listen to other people's suggestions when watching TV programs. This we see the film and television related long tail keyword search volume can see the clue. As shown in the following figure. On our site to set up relevant recommendations of film and television is also inevitable.

Second: To provide communication platform to retain spectators

I think a lot of people like the film and television content as well as the person watching a movie or TV show before they like to visit the watercress or other film and television evaluation platform to see this film or TV series score. The factor that often determines whether we are watching is this score; So, I think as a film and television site if you want to retain spectators, it is necessary to increase the evaluation and scoring function. The author found that a lot of film and television sites in order to reduce the site's resource consumption will take the initiative to eliminate this function, such a site is always lack of user interaction, such a site to obtain users are often a one-time user, the user read that go. Of course, this is only a point of view of the author, in fact, we also need to comprehensively consider whether the site's resources enough to add comment function. If the resources are insufficient, it will affect the user's friendly experience.

Three: RSS mail subscriptions call back to your users

As a film and television site to retain our users, with an undecided update and exchange platform is not enough, but also often remind us of the spectators "often come back to see." Friends who have bought experience on Taobao know that we can regularly receive promotional information from shops that have been consumed, which can remind and attract your target consumers to continue to your store. For the film and television site, the effect is also so, if your site content has value for viewers to actively subscribe, then RSS Mail subscription is very useful function. I also use RSS mail to set the function, the general author of the content of the subscription may be some famous Bo, pay attention to some of the latest news, of course, I also subscribe to a number of the author likes the film and television site. The author will be based on RSS to get the latest content of these video sites. So I also became a number of film and television sites, a loyal user.

For film and television sites, to retain spectators is not a difficult task, as long as we learn to borrow some of the functions and the determination to persevere, I believe that your film and television site will have a loyal fan friends.