Film O2O platform American team Cat's eye film for "Flower Road put" contributed about 50% of the box office

Absrtact: In the industry known as the history of the most fierce competition in the film National Day file, "Flower Road," the exclusive online pre-sale platform for the 11-box office of the fastest-growing film contributed half of the box office, become this year's box office entrance Black Horse, internet Platform + electricity

During the national day file, which the industry calls "the worst competition in history", "Flower Road," the exclusive online pre-sale platform for the "11" box office of the fastest rising movie contribution to half the box office, become this year's box office entrance Black Horse, the Internet Platform + film production, the advantages of the pre-sale model has been proved.

"11" During the holiday, "Flower Road", "Dear", "golden Age" and other 14 films together, from the box office performance, "Flower Road" As of October 5, the box-office total of 610 million yuan, the film with nearly a day of 100 million yuan speed to become the fastest breakthrough in the history of the 600 million-dollar box office of Chinese-language films, and its joint production of film O2O platform United States Mission Cat's eye film to contribute about 50% of the box office.

In the industry, "Flower Road" success on the one hand from its theme more occasional, light comedy, content and tourism-related, with the National Day Golden Week of the whole theme corresponds. On the other hand, from the mode of innovation, this film is the National day file all the film with the Internet, the most closely related to the trend of industry development.

As early as September 15, "Flower Road" film side with the joint production of the United States Group of the U.S. team cat's Eye film cooperation launched a network exclusive pre-sale activities. In a week or so the time sold more than 1 million movie tickets, about 40 million yuan at the box office, is the United States Regiment cat's eye film pre-sale of the fastest record. As of the film before the release, the United States Regiment cat's eye movie box-office reached 110 million yuan, "Flower Road" to become the first cat's eye platform of the first pre-sale box-office over billion film.

"At the current pace of development," Flower Road in the United States team's cat's Eye movie box office sales may break the "Transformers 4" 600 million yuan record, and last year the entire national day file of all the film box office only 617 million yuan. The film's box office performance also verified the feasibility of the two sides cooperation model, and then we hope that this model to promote outside, for good film to create a good box office, the United States group Cat's eye film related officials said.

The potential of this year's cat's eye film in the field of film O2O. Summer stalls the most popular Hollywood blockbuster "Ape Ball Rise: The dawn of the battle" in the mainland before the release of 4 days, the United States group Cat's eye film more than 2 million tickets, the box-office contribution of about 100 million yuan, accounting for nearly 30%. Han's debut "After will be" pre-sale and release on the day, the United States group Cat's eye film sold more than 1 million tickets, but also contributed more than 30% of the box office. It is understood that the United States group Cat's eye movie with more than 3,000 theaters nationwide cooperation, this June a single month breakthrough 500 million yuan, the first half of the breakthrough of 1.7 billion yuan, the year is expected to break through 6 billion yuan, at present 5 film tickets sold 1 from the United States Regiment cat's eye film.