Finale Forum: Business Change in the big data age

Finale Forum: Business Change in the big data age

News and Technology January 16, 2012 China Internet Industry Annual Meeting held in Beijing today, the theme of this Congress is "brewing 2013: In the master of the changes in the brilliant", and news technology to carry out the whole story.

The following is the "Finale Forum: Business Change in the big Data Age" record:

Moderator: Chairman Gao

Guest: Xie Well-known it commentators, Xu Mingjiang Microsoft Asia Pacific Development Group Windows Azure Chief architect, Xiangdong 360 company president, Qiping China Academy of Social Sciences Information Research Center Secretary General

Qiping: There's a lot of controversy about big data, want to listen to everyone's opinion, Gao is the vice president of China Internet Association, in the past we have always had cloud computing and things networking, the new wave is coming, how to assess, the U.S. Obama administration also put forward its own strategy, where the main points in the place, Please give your opinion to teacher Gao.

Gao: I am a bystander, this round of the Internet's new technology, mainly mobile internet, one is cloud computing, there is a network of things, a few years ago fried very hot. Big data is closely linked to these. Now that mobile Internet is a very important basis for generating a lot of data, cloud computing is actually a very important technology for storing large data. I think the future may be integrated, but the use of the level, mobile Internet is now done very well, every day I use mobile phone online, enterprise acceleration, your mobile phone speed, to accelerate. There's too much rubbish, just click to clean it up.

Large data in the network marketing is a real problem, in other areas, large data or ready to be sent, mainly data volume is not large enough, or a large amount of data is not structured technology support. Guangdong has a traffic card, 16 provinces and cities all over Guangdong on a platform to do it, every city has millions of cards, take the subway, bus, accumulated a large number of data, these data is very valuable, this data intelligent traffic inside called the audio and audio data, where the origin of the place, and how many people, Why the bus to crowded, line and train enough, for the improvement of traffic has great value.

The Internet industry, to do precision marketing, trading platform, as well as DSP advertising, into a large-scale development.

Qiping: To the last big data is what is not clear, I would like to ask Xie teacher, you in the industry is very senior, in you see, big data in the end is what?

Xie: Probably this time last year wrote the relevant article, simply speaking, the concept of large data, there are a number of people are using modern data to describe, I personally choose to use the future, all now said, used to sell software, hardware, and I said large data is not, large data is a relatively vague future things. The leaders here and Mr. Jiang have experienced, we are experiencing the Chinese Internet from scratch stage, the information society three stages, the first is the computer, the second is the internet age, the third is a large data era, when the large data age mature human progress completed the information age. All things in the world are being rapidly data-fast, including people, including the social and material world, we continue to use cloud computing, Internet of Things is the phenomenon of this process, when the world of all things are in the data when the accumulation of a huge amount of not know how to lower the mouth of such a data accumulation, scale, The complexity of the challenge, the creation of a vast unknown wealth, or called resources, we call this resource, assets called large data. The understanding, utilization and excavation of resources and assets makes a great change in human life style, called the age of large data. Conceptually, I'm speaking for Obama, he is the word of 2012, we generally slower than their 3, 5 years, originally I hope that 2013 is as large data of the first year, a look we have passed the law, I am afraid to push two years, 2015 is to start seriously really have a better environment. Someone likened it to a new age planet.

Large data is not equal to large data. We are talking about the big data is basically data mining, data mining has 20 years of history. is now probably in the remedial stage. We've been doing this for years.

Qiping: Xie Teacher's opinion is very sharp, big data is not big, this is a general idea. Below we invite Mr. Xu Mingjiang, what do you think cloud computing and large data are related? How do you see the relationship between technology development and current?

Xu Mingjiang: I searched for information about large data and large data, Xie and my views are strikingly consistent, I tell a fable story, a ball met an ant, he said to do measurements things really good, I saw how many ants, ants say how many ants on the line I also have to climb to the end to know, Three and two dimensions is such a gap.

The big data is on the original basis to give you a new see, is the qualitative difference.

Tell a true story again, 2006, International is the public credit on the income is 80%, China is more than 20%, China found difference data, two and three-dimensional data, if you have only two dimensional data on the enterprise itself you may feel that the enterprise risk is high can not lend to him, but you look at three-dimensional information, The parent company has a lot of holding, you can lend it, but because China has no such data, there is no way to do it.

For those of us who are engaged or driven, there are two factors, one is uncontrollable, the other is controllable, and we often say controllable factors are necessary to accomplish this thing.

First, cloud storage, I personally think that in the early days is very successful, is to take Microsoft's cloud storage example, is now in short supply status, each week has a new data cloud storage center, because customers and enterprises found that cloud storage can indeed at the lowest cost, and high reliability, A convenient way to expand capacity in lieu of their local and corporate internal to do such storage. How low is the cost? In the next few years, the profit will be a few percent. Because this is a very competitive industry.

Second, cloud computing provides a very good resilience to the application of large data. Our Microsoft Azure is going to fall in the summer. Our partners say there are thousands of machines now, but cloud computing provides us with a very convenient way.

Qiping: How do you see the opportunity for innovation brought about by large data coming?

Xiangdong: The concept of cloud computing many people have not fully understood, I prefer the word of big data, compare the image, cloud feeling is foggy feeling, but Xie teacher says, big data I again a little dizzy, Xie teacher is a theorist, say 3, 5 years after is big data age arrival, But the arrival of the big data age is not the sky falls, is our industry people from not like big data things start, first large data to become large, the data processing, gradually let our society really into the Xie teacher guidance of the Times.

360 is a company with innovative spirit, 06 we began to do security, many people know that 360 of the success is due to do free anti-virus, universal to every person in China's computer, people benefit, subversion of the entire industry. But few people pay attention to the success of the business model behind and our technical subversion of innovation, security, the common people are the use of a clear demand, if you can not solve the security problem, 06 with your software, 07 to unload, 06 to today, the user's reputation is getting better, the number of users continue to grow, 360 and other anti-virus software than easy to use, 06 days We do antivirus when is not understand, antivirus industry in this area, the company has cultivated decades years, accumulated a lot of professional knowledge, 360 Why can overcome these antivirus manufacturers? Mainly our technology than they are good, the traditional anti-virus does not make customers larger, difficult to deal with the internet ever-changing Trojan, 360 did one thing, in the traditional anti-virus engine added a large data. We do not rely solely on the client to identify the Trojan horse, we are more important is the client, built a collection of large data, each user, we call cloud security, each user with our security software scanning their own software and programs, we put the computer every program to make a program of the fingerprint.

Put this thing on the service side, you have a lot of programs on your computer. How are the samples of these programs distributed across the country's computers? How many installed? Through such data analysis, we will be able to create a better for the unknown Trojan virus killing efforts.

The transmission path of the Trojan Horse and the transmission path of the normal program is not the same, the Trojan is yesterday did not have this program, today suddenly exploded, be hanged the page of the horse to fill up the loophole, to the third day of rapid growth is no longer, after five days it has a Web page, spread the way, his transmission path is high-speed growth, Stop, grow at a high speed, and then stop. The normal software, is to have a notice, and then issued a CD-ROM, such as 3,500 users nationwide, after a week of growth, and then did not grow, this is a normal transmission path, or commercial software to maintain sustained growth, or continue to decline. Take this special sample out, and then use the machine learning to deal with. This is our initial application of large data.

We're going to data all the programs on our users ' computers and then we'll print them out to analyze whether it's good or bad. This technology is suitable for Internet applications. We use cloud security technology to completely subvert the traditional anti-virus engine.

Recently in mobile phone harassment phone, spam message, is now more and more severe, a few years ago, spam messages are SP, operators, caused by the Ministry of Management in the past few years has obvious effect, now the junk text messages are distributed throughout the country sales, selling houses, insurance. Getting the phone from all sorts of ways is a point to point attack and bombing, not through the SP's port number sent out, 500 a day, from the behavior you have no way to identify, this is harassment or normal telephone, we in 360 added a cloud report, you received a phone is sold insurance, we will appear a hint, If it is harassing the phone we will classify, the logo data will go to the cloud, such data accumulated more, we through algorithmic analysis, to what extent can be really advertising, marketing. This definition is finished, then someone received the call, there may be 7-8 of people labeled he is a selling house, you can choose not to pick up, such large data convergence, the effective analysis of spam messages, we intercept harassing phone, has tens of billions of, or can solve the problem.

Qiping: I am your user, indeed. One last question. Gao, big data in China, we see that the United States is a high priority to promote China's big data era of business change, the government and associations, the market should play what role?

Gao: The concept of large data, just a few experts have said, the Internet and cloud computing has so far no breakthrough, there are a variety of statements. To truly advance it would have been to all of our information resources to make some of the full use, but also to provide innovative services, while driving industry. I suggest our government, because the cloud computing, the Internet has special funds, mobile internet and cloud computing can fully use the government's favorable policies and funds channel to develop large data.

As a business, ultimately, innovation, including precision marketing and so on.

As our association says, mainly for the industry services, one point we are talking about large data, certainly involves a lot of personal information, which has a lot of details to do, the last time we opened the symposium, there are many experts are firmly opposed to large data based (application), there are a lot of garbage software. The second is innovation, our internet business norms of competition, both to protect intellectual property rights, but also to protect the interests of innovators. Our industry, including large data industry, is also needed to study. Our association is also willing to work with you to promote and find something that you can accept.

Qiping: Thank you, due to the relationship between time, I simply comment on, today, a few experts are very senior, summed up, we now solve this problem is difficult, this thing just beginning, we will continue to analyze the details of large data. As the first topic, such as in such a forum, by industry experts, the meaning of the break this problem here. What's the result of today's break? Large data of the water is very deep, the road can be, very road. Xie said, we say is not a good solution, big data is not large data, but what is the data? I think from today's conclusion I vaguely feel the big data from history to the future.

At the Tao level is the natural extension of the tide of informatization, the concept of large data first appeared in Toffler 33 ago, large data in addition to the surface of the meaning of the development of information, including cloud computing, Internet of things, to the current natural results, we pay more attention and how to push, To promote the development of our industry and the development of the application is real. At the same time I saw Xie said, we do not know tomorrow's events, tomorrow is an important event, perhaps we do not know it, do not know how to grasp it? is to create it, innovation, perhaps in the process of innovation, we paved the way out of it, so I think in this process, large data can continue to develop. But I think that is to grasp this principle, on the basis of history, including today we talked a lot of very deep topic, this is behind the excavation and Development and foundation, we such a good topic, along the direction of large data through innovation, to create it, I think this is the best way to define large data, today's forum is here, Let's thank these gentlemen!