Finally, disputes over online travel have been burned to the ticket booking field.

The dispute over the online travel industry has finally burned into the ticket booking field. learned that immediately up to August 31, OTA (online travel booking business) Big guy Ctrip set off the scenic spot ticket promotion. This is the new game of Ota price war, which is the traditional field of hotel and air ticket. In fact, the price war is only a gimmick to attract consumers ' attention, win the Ticket field, and then string up the whole tourism industry chain of hotel and air ticket, which is the deep aim of the industry.

Ctrip April launched ticket booking business, and will this business up to the same status as hotel, air tickets since the core business sector, OTA about ticket booking business fighting constantly. This Ctrip to start the full network of the biggest tickets back to the promotion, in the industry seems to have been deep in the field of the same network, donkey mother was impacted.

In the past, Ota price war between the most limited in hotels, ticket booking. But as competition in this area becomes more transparent, the deeper the price war means the more meat is cut. Last year, OTA's Art Dragon Network was dragged down by price war, the whole year's net profit is only 500,000 yuan, far below the last year's 39.3 million yuan. This reality allows OTA to try to develop new areas.

Whether it is before the hotel, air tickets, or today's ticket booking price war, the essence is to scramble for traffic, integrated resource chain. Ota sacrificing profits in exchange for market share is an indisputable fact. Chen, general manager of Ctrip Tourism department, said that price war is not the whole of competition, price war is means, value war is the essence.

In fact, once a OTA occupies a larger share of air tickets, hotels and tickets, it will have a greater say in the competition of tourism. Wei Changren, general manager of the media organization, said that, despite the current low profit of the ticket business, but as the free line of heat gradually climbed, the ticket business has become a key link to determine the travel itinerary.

However, OTA will not easily gamble in order to gain more survival chips. In addition to booking tickets, Ctrip, the same way network have hotels, air tickets and other business; the mother of the ticket booking field, now also borrow tickets to open up the "Ticket + hotel + Destination Integrated Services" Self-Service tour products service System. Green Mango Network Responsible also to Beijing News reporter disclosed that in the future will be booked hotel tickets, or hotel + ticket packaging sales.

At present, can book tickets online travel site to Ctrip, with the network, Mother Donkey. The same network has become the largest market share of the site. At present, the online ticket booking market accounts for only 1% of the market share of all tickets, and more OTA enterprises will join the competition of ticket distribution in the future.