Finance and Economics National Weekly: Gold panning Mobile Internet

The most missing of China Mobile Internet is the innovative spirit that the Internet has arisen. In the face of internal and external pressure, China's internet industry needs to start.　　Once again, we need the courage and boldness to start from the zero, innovate to meet the opportunities and challenges of the mobile internet wave reporter Wang Yunhui Tri Feng Zhang Daosheng Cheng Nanting Although China has more advantages in the mobile internet than in the desktop internet era, the industry is still worried if the long-term strategic level is examined.　　In the industry, a recognized view is that the Chinese Internet over the past decade compared with other industries have "three high": high concentration of talent, high concentration of funds, high degree of competition.　　In Beijing, for example, the world's largest app developers have been concentrated, and in China, the world's largest internet audience, Apple Stores have the largest downloads in China. "In the PC era, none of China's technologies were pioneered globally," he said. Yu (Weibo) said.　　At present, China is still not born a great enterprise that contributes to the global technology and even sets the rules of the game or set the agenda for the whole world.　　' Strategically, China is not without the possibility of losing its advantage on the mobile internet, ' said a head of business who declined to be named. The official said the mobile Internet is not the core of mobile phones, is the platform and platform content. Through the occupation of operating systems, application stores and other links, based on mobile internet application development, sales management has been firmly in the hands of U.S. companies. What we can do is to innovate under the standards of mobile Internet development and application developed by several American enterprises, and sell on the platform channel developed by US, "in the industry, we actually lost a chance to use the mobile Internet to integrate the whole industry chain."　　"However, throughout the development of the Internet and even the history of the entire IT industry, no company can stay ahead forever, in the mobile internet, there will be many opportunities for change, the key is whether we can seize."　　The problem is, in the already backward situation, how should we choose the path of walking to achieve catch-up?　　Industrial pattern for the Ministry of Industry and Telecommunications Research Institute chief engineer Yu Xiaohui and other experts said that, into the mobile internet era, the Internet Business Development center of gravity, consumer mode and business organization model, will be fixed pc to mobile phones and other mobile intelligent terminals as the center of the new cycle.　　At present, the world giants have to occupy the mobile internet industry, gradually form the rise of the United States, the decline of Europe, Asia and other emerging countries to catch up with the competition, the focus of industrial contention is the mobile terminal hardware, software and network, application services, such as four dimensions.　　Yang Jing, chief scientist of China Mobile Communications Research Institute, believes that for the mobile internet industry, the leading platform for deciding the camp ownership is the terminal operating system. At present, the terminal software operation, the three major companies Google, Apple, Microsoft (Micro-BO) in collaboration with Nokia (Micro-BO) is busy vertically integrated upstream and downstream enterprises, strength. Google's mobile terminal software operating system AndroidWith the industry's mainstream chip matching, has become the mobile intelligent terminal operating system in the domain of the Overlord; Apple's iOS system with IPhone4, the ipad continued to hit the market share of the rise, the original Symbian (Symbian) has been constantly eroded, the global market share of the rapid decline. From the current global share, Google's Android accounted for 33%, Nokia Symbian system accounted for 31%, Apple iOS accounted for 16%.　　The competitive focus of the major mobile Internet camps is the operating system, application services, and mobile terminals to present both. In the terminal hardware platform, the competition pattern shows an equilibrium trend due to the open characteristics of Android. Machine manufacturing has been dispersed among a number of terminal manufacturers, such as smart terminal chip competition in the United States and Britain among several IC giants (especially Intel and arm), the display and other key components are controlled by South Korea, Japan and Taiwan; In addition, the higher cost of storage technology is dominated by the Korean camp,　　The Taiwan region is in a state of following, and the sensor as an important component is led by the United States.　　Compared with these international giants, China Mobile Internet development in general is still in the initial stage of industry formation.　　China can no longer miss the gap with industrial power, in more people's view, China Mobile Internet is the most missing, is still the emergence of the Internet as a new spirit of innovation. There are conceptual differences between Chinese and foreign entrepreneurs. Not the Chinese are not smart enough, or have no potential to be like Steve Jobs. "Look at Yahoo founder Jerry Yang and YouTube founder Chen (Weibo). Kai-Fu Lee (Weibo) said.　　All two internet entrepreneurs were born in Taiwan and emigrated to the United States as young. There is a lot of difference in concept, which is enough to explain the problem. Chinese Internet companies have been catering to the needs of the market, ignoring the Internet industry's greatest value is to create market demand.　　Jobs did this by creating a market with his own product innovations and creating a consumer group. "American companies are doing platform-level and standard-level innovation, and we can only do product-level and functional-level innovation."　　Xie, a senior Internet expert, said that in the late 90, China's Internet and foreign advanced groups only 6 months of gap, but because of the backwardness of innovation, the gap has been increasing. For example, 2006,2007 years, when foreign enterprises began to mobile Internet layout, domestic enterprises are also keen to do desktop Internet games, search, industry did not really pay attention to Apple, Google's action, leading to the current gap between the mobile internet and abroad has reached 5-6 years, leading to the formation of the three major camps in the world, but not the position of Chinese companies, "our innovation has been with others not a measure level." "As Mr Jobs has classically summed up," the difference between leaders and followers lies in innovation, and the spirit of innovation is the core driver of Apple's success.　　But in China, the more serious plagiarism and the concept of differences, so that China Mobile Internet innovation environment deteriorated.Analysys CEO said that the cost of domestic plagiarism is far lower than the cost of innovation, the risk of infringement of intellectual property is far less than the cost of innovation. Domestic protection of intellectual property rights is not strong enough, resulting in hard years of energy and money spent, may be stolen in a few days.　　Tencent and 360 of the lawsuit, to 30,000 yuan to the award of the finale. The environmental factors of innovation also include many aspects. For example, China's corporate survival is much more stressful than abroad, and few people are interested in doing something.　　In this way, if there is no survival pressure, there is no risk of plagiarism, no trial and error mechanism of the lack of innovation in China's internet industry may be more than today's situation. A person in the industry thinks, if the Chinese Internet industry of ten years ago is the most market-oriented, now it seems to lose such environment. Many companies are trying to become "licensing companies", and a lot of innovative businesses need to have a licence to do so, without making the scale and obviously not getting a licence.　　Some large enterprises that control a large number of resources, the source of innovation is obviously insufficient, is in the start-up period, into a long-term small-scale enterprises, to step into this threshold may not be easy.　　China's Internet entrepreneurship However, Chinese companies chasing the road, although arduous, but not blocked. "Industry change will bring new opportunities." Wang Yuquan, Frost&sullivan's chief advisor, said that a decade ago the world's biggest internet boss was Yahoo, controlling access, but that Google overtook Yahoo in 2005, and now people are more bullish on Facebook.　　Today mobile Internet is equivalent to 10 years ago the Internet, in the high-speed growth phase, the future will be more competitive enterprises to dominate, when the new trend will be quickly change the dominance, and mobile internet upstart companies will be more and more large. Yu said that from space, the PC era, the global divide into the U.S. market and non-U.S. market, the pace of the U.S. market faster than the non-US market. The mobile internet is divided into three markets, the United States, Japan and South Korea, developing countries. In Asia, Japan and South Korea have developed faster than the United States. The world's largest browser market share of the two companies are not the United States market, UC and a European enterprise.　　We will also be like Huawei (Weibo), from developing countries to the United States, and then the overall market for developing countries and the United States game. Mobile Internet is no longer a single industry dominated by the United States. The potential of Chinese companies in emerging economies is huge, for example, our market share in India has exceeded 20% because India is 3 years slower than China, and Indonesia, Russia and Nigeria.　　Chinese enterprises must take advantage of the opportunities of industrial change brought about by mobile internet to develop a bigger international market.　　Qiping and other experts believe that although China's mobile internet industry and the international giants there is still a gap, but in the Internet and mobile communications in these two areas have a good foundation for development, if the effective integration of resources, will be for China's mobile internet industry overtaking advanced to win space. How to seize the opportunity, industry insiders believe that China's overall internet industry needsEntrepreneurship. Again need to start from zero heroic and bold.　　Facing the internal and external pressure, the internet industry in China should answer everything with innovative entrepreneurship to meet the opportunities and challenges of the mobile internet wave.　　Top design at the same time, experts also said that the State to formulate long-term planning, to guide enterprises in accordance with the international trend to form their own industrial ecosystem, strengthen the new generation of wireless communication network infrastructure construction, to create a good industrial and policy environment for industrial development. Industry experts said that the current developed countries mobile Internet industry planning layout to support the entire industrial chain from the chip, terminal to the operating system of vertical integration, breaking the industrial era of the industry Division of labor clear existing models, to encourage the development of mobile internet industry.　　By supporting vertical integration, Apple and Google quickly become the mobile internet industry's "leader", build their own ecosystem, to attract other enterprises to participate in supporting, forming their own ownership of the camp, established a dominant position. Huang, dean of the China Mobile Research Institute, takes Google as an example of the current strategy of the corporate giant: Google was originally doing internet operations, but now it does both cloud computing and the mobile hardware maker Motorola (Weibo), which is also an Android operating system. Little known, it is now one of the largest Internet backbones in the United States, applying to the US government to put the internet in the home of the people and play the role of operator.　　More to show its long-term vision is that because of cloud computing power, Google has also built its own coal plants. The "watershed" of the mobile Internet, on the "Ridge" side, China's internet industry does not see what kind of scenery, but it is not too late to start from this "watershed", no matter where we are in pursuit of jobs, how many opportunities, how far away from him. If we want to truly form international competitiveness in the mobile Internet field, we should also guide enterprises to form their own ecosystem through planning. "Yu Xiaohui, chief engineer of the Ministry of Telecommunications," suggested.　　Yang Jing, chief scientist of the China Institute of Mobile Communications, said the industry generally believes that the next 15-20 years of mobile internet, including cloud computing, will become the new impetus for the development of the world economy. In the interview, many experts suggested that the State put forward the development of mobile interconnection industry as a clear strategy for long-term development planning.　　Some entrepreneurs no longer one-sided hope that individual enterprises to get government investment and financial subsidy policy, but hope that the government in basic theoretical research, platform building, such as macro-overall investment.　　Li, director of the Institute of Humanities, Beijing University of Posts and telecommunications, said that the core technology, basic theory, basic application research and platform construction of mobile internet will require huge investment, which is difficult to complete by individual enterprises, and needs national attention to take measures.　　At the same time, the Government should give more attention to the mobile Internet in the areas of resources and policy. According to China Internet Information Center statistics, the last two years of China's mobile phone network has exploded in growth, as at the end of June 2011, the domestic mobile phone networkThe people reached 318 million. "Thousand people Plan" experts, Beijing Chong Yi Video Technology Co., Ltd. chairman Zhang said: "Mobile Internet development before, 3G no one to use, once the development of 3G immediately enough." As the largest mobile interconnection market in the future, China urgently needs to layout and adapt to the high-speed wireless broadband construction plan as soon as possible to promote the next generation of mobile communication network construction, or wait until the mobile internet industry into the outbreak stage will be unprepared.　　"In the view of some mobile internet business practitioners, there are other problems with the development of the mobile Internet industry, such as the" Ridge "of big companies in the market and the government's death in some ways. A researcher of Ministry of Industry and Telecommunications Institute said that due to the lack of corresponding competition rules, the relevant judicial penalties are not severe, leading to malicious abuse of the interests of other people in the domestic internet, the most typical events, most typically such as "3Q War."　　It is not conducive to the innovation and development of domestic mobile internet industry that large enterprises use market position to bully small enterprises or simply block small enterprises from the door. "Thousand people Plan" expert, Beijing Yi Road Linkage Technology Limited Company chairman Xu Guojong thought: "We must establish the competition norm in the mobile Internet domain, to what is the ' monopoly ' and ' the malicious competition ' makes the clear definition, violates the heavy penalty, establishes the benign market order." "The industry has suggested that strategic planning at the national and local levels should be operable, such as encouraging vertical integration, and that small companies cannot do it." Compared with America's internet giants, domestic companies are too weak to integrate with the power of individual companies.　　It is suggested to give full play to the innate advantages of each link of the market and industrial chain, from the basic research and development, to find the advantage. (Xinhua News agency reporter Li Xiang, Fu Piai, Li Yabiao, Rudder, Zhang Yi, Zhao Chun, Shanming, Hou Yunlong, Zheng Yina, Ye Mai, Ye Feng, also contribute to this article)