Financial crisis is the opportunity to antivirus into the cloud security era

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The winter of 08 for many IT companies are particularly cold, but there are enterprises in the increasingly cold winter like the red Plum blossom, rising is one of them.

November 18, the rising of the "rising Internet security Technology conference" is a gathering of elite, and rising vice president Yiding also appear more energetic, self-confidence extraordinary. Yiding said the development of antivirus software after 10 years of ups and downs, and finally to enter the third era-"Internet security" era, and rising in this era of competition is the leading starting point.

Facing the financial crisis, yiding easy to smile, he said this is a chance for rising, he is very confident rising can become the "troubled Times" in the winner of the "hero."

Financial crisis for rising is the opportunity 09 expected "cloud Security" full share

The ripple effect of the financial crisis has been a wave of attacks on all walks of life, the overwhelming cost of austerity, layoffs make everywhere panic, rising to appear calm many, yiding also clearly said the financial crisis on the impact of rising, even can say this crisis for rising is a chance.

Sounds strange to say, then why is that?

Yiding listed five major reasons:

1. Rising is not a listed company, the market value will not be affected by the price.

2. Rising many competitors have been listed, and participation in venture capital, the impact will be relatively large.

3. The current financial crisis on overseas markets is more serious, so now many people are talking about China to pay attention to domestic demand, stimulating domestic demand, and the rising market has been the domestic personal and corporate market for most of the business is mainly aimed at domestic demand, so in the face of this crisis will be more favorable.

4. The financial crisis on the rising overseas business expansion is also a promotion. Because of the impact of the financial crisis, foreign software retailing has fallen sharply, foreign users are more hope to be able to seek online free software services, and rising just can provide such services, so this is a can let overseas users more to contact understanding and like rising products good opportunity.

5. A very important point. After these years of accumulation, rising now has ample cash reserves, so can deal with the impact of the crisis, not afraid of winter.

From their own competitors, from the domestic to the foreign countries, coupled with the current crisis to deal with the most direct and effective guarantee, yiding analysis of the full show of his confidence from. In this time when everyone is ready, "winter" instead of rising the most concerned about, they care more about the performance of next year, how market share will be.

Yiding said rising in 09 mainly to do is anti-virus software "Internet security" is also called "cloud Security", and in this respect rising is the first to start, and rising a variety of products, the total number of users have been over billion, with such a large user base, rising believe that they next year in the "Cloud security" Market share can account for the vast majority, even can expect to occupy the "cloud security" market full share.

"Cloud security" as a trend of development antivirus software pattern is about to change

As rising this time released the "2008 Epidemic Report" said, virus industry has been completely internet, this to the vast number of users of information security is a growing threat and harm, and in order to counter this threat, the overall user to minimize the damage, so that the majority of users more timely and more widely to protect against viruses, anti-virus software " Internet Security "also known as" cloud security "has become an inevitable trend of anti-virus software technology development.

Then the development of cloud security will not trigger the changes in the pattern of antivirus software industry, Yiding gave a positive answer. Mr. Yiding, for example, said: "Just like the anti-virus card before, rising in the anti-virus card on the death, and jiangmin a little bit up, until the 2001 rising and then again can and jiangmin play a tie, to 2003 only to say that there is a substantial beyond." "Then, like this, the development of" cloud security "will inevitably cause some changes in the anti-virus software industry, and for antivirus software companies will do some sales model changes, as well as the changes in online services and so on.

"Cloud security" has advantages over competitors free period extended value long-term

It should be said that changes in the industrial landscape will mark the beginning of a new era, and this new era, rising relies on its huge user base, as well as "cloud security" technology to achieve the first step, firmly occupy the "cloud security" advantage of the Highlands.

And the previous period of time Rising will its software product free probation period from the original 3 months to extend to one year, in such an economic environment, rising to make such a decision, yiding frankly this is not for the recent revenue benefits, but for the long-term to help the revenue.

Yiding explained to reporters that the free software now used by users is at the end of a one-year free period time is almost less than June next year, and then rising "cloud security" products have been very mature, then this year has been a trial of these products users will not be separated from these products, Users will be more than happy to continue buying software for less money.

At the same time, rising will also provide a variety of software to buy a phased payment method, such as monthly pay (like paying mobile phone charges), quarterly pay, annual pay, or even a one-time buyout of a few years of software can. Rising believes that users will be very happy to pay for high-performance products by charging for fees that are more easily accepted by users.

Technical implementation No problem 5 big technical characteristics to do the guarantee

In talking about "cloud security" how to achieve, to achieve some specific technical problems how to solve, Mao Ding is quite confident, he said, rising now has enough technical personnel and equipment, such as the protection of resources, and rising has also been using "cloud security" to its products successfully carried out slimming. In the technical implementation of 5 specific issues, yiding also give users a clear guarantee.

1. Low resource consumption. Yiding said that through "cloud security" for virus defense and killing, the software will not be so large user's terminal resources. Because the previous antivirus software occupies a large client resource, mainly because of the engine and the virus library two major aspects, and now through the "cloud security", the vast majority of the virus can be placed on the Internet, only in the user terminal to keep the popular virus library and so on, so that can greatly save the user end of resource consumption.

2. There has been much progress on internet security. In the case of Internet of virus industry, we want to switch from the traditional passive anti-virus concept to a more active defensive concept, and in this virus defense technology, rising has made breakthrough progress from all aspects of technical details.

3. Short response cycle. and users in the use of "cloud security" software to the virus samples submitted to the response center of rising, and then to the vast number of other users can get the virus defense information, the whole process only a few minutes, such a timely response cycle also ensures that the user software to protect the effectiveness of the virus.

4. Can handle massive data. The large software user base also means that the virus sample submission data, in the face of such a large amount of data, rising already has 12G of bandwidth and sufficient server to deal with the data.

5. Virus information never misses. In the user submitted data crawl back, rising has a set of complex systems for these data layer of screening and classification, as well as professional and technical personnel to carry out the necessary human intervention, so that the real virus information is not missing a crawl down feedback to the user.

As a user most concerned about a number of major issues have been resolved to ensure that rising "cloud security" will bring users to update a better experience, let us wait and see!

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