Financial crisis personal advice on the winter of small and medium sized websites

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

When I completed the two credits, I started a business-to-business project with a Taiwanese leader team. The ending is Angel financing OK, product 7788, but series A financing failure, goodbye. Last 8 months. Entrepreneurial work very hard, very brain, but the end is very frustrated wronged. So I can feel the pain of the stationmaster in winter.

All walks of life have been hit by the financial crisis. For the Internet industry, the core impact is three points:

First, the loss of the capital market began to reduce investment, the second is the export industry chain has been seriously hit, the third is the decline in consumer spending capacity of various sectors of income loss.

From these three angles to analyze the proposal, hope that small and medium-sized webmaster to spend the cold winter to help. The future of small and medium-sized webmaster how with the loss of VC dances? Why everyone recently said that the financial crisis, VC also have no surplus? Look at three sets of data.

In the third quarter of 2008, the venture capital institutions raised 492 million U.S. dollars, the last quarter 3.017 billion U.S. dollars, the chain fell 84%, the trend is serious downward. (Venture capital to reduce investment in one of the reasons: the global LP are busy to make up bad debts, no money to venture capitalists, the posterior is broken.) )

In the third quarter of 2008, the number of IPOs and mergers and acquisitions with VC/PE background fell by 50%.

(Venture capital to reduce investment in two reasons: IPO and merger door closed, more and more difficult to exit the market, the road is blocked.) )

Into the 2008, China's Internet venture investment cases, continued to decline, the third quarter fell 26.3%, the amount of investment in the chain fell 6.8%. (It shows that venture capital has begun to look at projects with great care, that not extremely good projects are not invested, and that there is a diminishing risk appetite for investment projects.) So in this difficult period of financial integration, small and medium-sized webmaster how to do?

1. For the project to increase the concept of BP: can be virtual currency, CMS structure, with a little SNS concept, with "long tail" effect, the market size of more than 1 billion yuan.

2. BP, please do not appear "market size is XX, we only have 1% can reach X annual income level" this sentence.

This word has been used rotten, VC is also aesthetic fatigue, and space, the void. To describe how to differentiate the market cake, this x's annual income Why is yours and not others (such as the portal does not do this model is not because there is no future?).

3. BP wrote to understand your competitors, not your team so tough, so low pay, so pay attention to control costs. In the past, many VCs preferred to invest in the top of a niche (the so-called "cast"), but now control costs, there is a higher probability of focusing on the seemingly more hardy team, if the LP has not asked to redeem the GP's fund to make up bad debts.

4. BP must write clearly (even if you are not now, please write clearly when it will be): Start income date. With the income, the capital can start packaging projects and get more investment, you can survive. VCs are not emotionally interested in investing in long-term cash-flow projects, and there are more opportunities for series A When the revenue has been seen.

5. Technical Barriers! Give your project a good thought, or packaging, technical barriers! It is better to have a patent certificate.

6. Please help the VC design for 5 years, 10 times times the investment exit mode. Nasdaq, GEM, mergers and acquisitions? To mention it, it's like inadvertently revealing a checkbook to a girl.

7. If you have been in touch with VCs since last year, please reduce your valuations to half of last year. Venture capitalists are the most sensitive to value and price, and they have identified market PE values as only half of last year before the market. If you want to raise money, keep a clear mind of the same early valuations as VCs do. If you still hold the original valuation price, please be prepared to start looking for a job.

8. Please prepare to reuse ads, Ali mother, good Yes, Baidu Alliance ads. Small advertising alliance is difficult to resist advertisers to reduce the loss of delivery.

9. Can use desktop, do not use notebook, can rent an apartment, do not rent office building.

10. The unanimous view is that the Chinese economy will recover by the fourth quarter of next year. Please stick to that time.