Financial Marketing Digging Gold Network

As the originator of the financial institutions on behalf of Lehman, the most far-reaching impact of the economic crisis is to make people deepen their distrust of the financial sector. How to build brand system, how to repair brand damage, rebuild customer confidence, it is very important. As financial experts, vice president of the Chinese Institute of International Finance, Wu Nianru said that the financial industry as a financial products and services for the community, the brand competitive advantage has become the industry to evaluate the value of the Enterprise brand core elements.

Through the baptism of economic crisis, consumers are more rational and sensitive to the choice of financial products. Financial brand to win the favor of consumers, we must establish a solid relationship with customers, in the brand image molding, emotional benefit communication, customer benefit delivery, service commitment to ensure that up and down time, to establish and promote consumer confidence. In this foundation of the establishment of financial brands, can win consumers great loyalty and trust. Therefore, it is necessary to ensure the openness and transparency of information and to strengthen communication with customers.

2008 is a special year for China, we both feel the passion of the Olympic Games, and do appreciate the impact and impact of the global financial turmoil on China. In this environment, consumers urgently need an open, transparent and impartial information environment. The internet is undoubtedly the mainstream platform for the dissemination of financial information. After more than 10 years of development, China's Internet has become a resource, timely communication, dissemination of information media platform, but also become the majority of enterprises to promote the brand and exchange stage. The timeliness, interactivity and transparency of the Internet provide the best platform for financial enterprises to build brand, precision marketing, and enhance ROI.

As the world's most influential Chinese web portal, Sina has always adhered to with the financial industry peers, since August 1999, Sina Finance has been focusing on the global economy, pay attention to the livelihood of the world, through a complex phenomenon to restore the truth, analysis of economic trends, interpretation of financial sector policy. Sina Finance has been diligently exploring the development direction of Internet media, based on the current U.S. financial turmoil, to create a series of original and Internet-featured columns, by the economic sector institutions, experts, enterprises and netizens highly recognized. Adhering to the media responsibility for promoting economic undertakings, SINA Finance has launched a series of high-end brand activities, since 2008, "Golden Kylin Forum" has become the most authoritative and credible annual event in China's financial industry. At the same time, Sina finance and economic influence continuously enhance the development of the Network Service platform. We will be a more powerful team of experts, closer to the end of the market of financial management, funds, securities, insurance, finance, foreign exchange and other practical information, and constantly meet the needs of users, for enterprises to create all-round, three-dimensional marketing model.

In the face of the vagaries of the global market in the 2009, in the face of domestic and foreign policies, I believe that China's economy will take the lead out of the financial crisis haze. Sina Financial 2009 will always stand in the forefront of the development of financial network, provide the fastest and most comprehensive news information, the introduction of more exclusive more influential comments, to provide users with more valuable services, enhance the brand powerful influence, promote sales performance. Let us join hands to win opportunities in the changeable market and jointly promote the development of economy.