Financial search in the bottom of the line convenience store profit doubt

Source: Internet
Author: User
Keywords Financial search Offline convenience store

After 91 finance, the vertical financial search platform Melts 360 recently also began to spread the line under the national scope "the loan convenience store", causes the industry concern.

Like Baidu opened the line shop will certainly be questioned, financial search company offline layout Although catch up with the trend of O2O, but still will be many doubts in the industry.

"At present, the data shows that the user who has accepted the whole line of services under online, loan success rate is 45%, before is 15%". Rong 360, the relevant head of the Liu Suchong revealed that, not only that, the early establishment of offline stores in the 91 finance also began to harvest fruit. CEO Xuzey, CEO, said in an interview with the China Business newspaper that the first entity store in the 91 finance company has already started to make a profit.

The layout line is actually to enhance the profit

Rong 360CEO Ye Daqing announced on November 13, the company has entered the line loan consultancy services, the future will be in the national layout called "Rong 360 loan convenience store" offline business, will be the loan customer Guide to the offline service outlets, including the collection of materials, pre-trial, loan management, such as the one-stop line services. At present, the company has opened in Beijing, Shanghai, Shenzhen, Guangzhou, Nanjing and other 10 cities pilot.

Previously, the 360 model was to help banks guide the bank through online exploration and to obtain service fees from banks ' successful lending. Rong 360, vice president of Wind control, RI revealed that the loan convenience store business model is, in the 360 online business application extended to the offline, screening eligible lenders, invited to a loan convenience store for one-stop credit services. In essence, 360 sold to financial institutions is the line under the combination of a full set of professional services.

"Some small banks and small lenders lack the perfect channel, the system structure and personnel without risk management, the laying of the offline channel is also more limited, 360 of professional services involved, can greatly reduce its operating costs." At the same time, we will be based on the depth of the service to obtain different degrees of commission income, presumably the cost of borrowing 5%~10%; In translation, we charge B-end Financial institutions Commission, less than the financial institutions themselves to do this set (wind-controlled assessment) system price. "Ri said.

However, RI also said that because its platform is not the final lender, so the risk is borne by lenders, of course, if the platform wind control links to the lack of risk, will be a certain amount of compensation.

For Rong 360来 said, the establishment of the loan convenience store is to pursue a higher probability of successful trading. Ri said that the open line of convenience stores for matching and deep service, can be online loan success rate further improved. 360 platform Currently the average success rate of all types of loans is 15%, now hope the overall increase to more than 30%.

Chanhaili, an assistant analyst with the Internet Finance Department of China's E-commerce Research Center, analyzed in an interview that the layout-line store, in addition to expanding the influence of its own platform and attracting more investors and borrowers, would make it easier to get bargaining power faster and boost profit margins.

O2O profit contribution capacity remains doubtful

In fact, not only is the 360 under the coveted line, online financial products supermarket 91 Finance's first online experience shop also opened in September, 91 financial goals are also the future of 100 experience shop. This kind of business model of aggravating cost, but let the online financial information platform so keen. Xu Ze in the "China Business newspaper" reporter interviewed said, want to layout the line store, because there is investment Fanghai securities support, all settled Haitong Securities Business Department, so the operating costs of the store under the line, although some increase, but not much higher.

"Further, even if users apply for information online, many financial services need to be signed." Before, has been Haitong securities themselves to do the offline process, and now he will pay me, I do these processes. "Xu Ze said that 91 of the offline cost of finance is part of the partner Haitong Securities commitment, and some of the costs can be offset by profit." At present, its first in Haitong Securities know Chun Road Sales department stores have begun to profit.

Ye Daqing that, under the layout line for Rong 360来 said, the company from the line of "Search + Recommendation" This relatively simple marketing services, into a more in-depth and more professional risk management services, become a "decision + service" platform.

Chanhaili in an interview with reporters revealed that the 360 layout line stores, in fact, profitable. The selling point is to increase the risk-control services so that small and medium-sized investors can use the 360 risk management to effectively screen borrowers, on the other hand, can facilitate the borrower to get the money faster.

However, challenges remain, and a financial internet expert, who declined to be named, said in an interview that the profit margins for loan-convenience stores were small. First of all, for financial institutions, there are now a lot of services, these costs are not squeezing financial institutions profit margins, is to increase the cost of the borrower's capital. In addition, by the fierce competition in the industry, loan convenience stores also need to draw a part of the profit "rebate" to financial institutions, so as to attract financial institutions to continue to cooperate with the company. At these two points, the "loan convenience store" has a smaller percentage of commission and referral fees, and "rebate" will be able to get a lower profit.

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