Financial support policy issued to fill the cultural industry Development Short Board

actively develop cultural consumer credit products. Information map of the Ministry of Finance, the People's Bank of China, the Ministry of Culture and other nine departments of the "financial support cultural industry revitalization and development and prosperity of the guidance" 8th officially released, "guidance" requires the adoption of innovative credit products, the perfect credit model, cultivate the insurance market, the implementation of cultural property rights　　Increase financial support for cultural industry development.　　Experts pointed out that the "guidance" is the first financial support in recent years of the comprehensive cultural industry guidance document, its significance is self-evident. ⊙ journalist Hu Wei 0 editor Heng Ching Financial Innovation supports the development of cultural industry The guidance opinion has carried on a series of innovations in the financial support measure, in view of the cultural consumer market, it is clear that we should actively develop cultural consumer credit products, expand the scale of direct financing, cultivate the cultural industry insurance market, create loan discount, premium subsidy, investment fund,　　Risk compensation Fund, cultural property right evaluation transaction and other supporting mechanisms. "The next ministries will come up with implementation measures.　　Xu Yong, Deputy Director of Ministry of Culture and Industry Development Guidance Department, said that the Ministry of Culture will convene the national cultural industry financial work teleconference to guide policy implementation. "It can be said that the support of a relatively large, some points have also been more real, it can be foreseen that the" hard assets "of cultural tourism and film and other industries and content, such as creativity with ' soft assets ' industry will be favored by capital.　　Wei Pengju, executive director of the Cultural and Creative Research Institute of the Central University of Finance and Economics, said to our correspondent. "If we can solve the problem of capital bottleneck, the development of China's cultural industry will be further accelerated, the next two years may increase exponentially." Li Feng, general manager of Beijing beautiful Beauty Culture Communication Co., Ltd., said in an interview with the reporter.　　It is understood that at present, China's per capita GDP has exceeded 3000 U.S. dollars, cultural industry has arrived at the critical point of the outbreak. active development of cultural consumer credit products as a bright spot in the guidance, actively develop cultural consumer credit products, for cultural consumption to facilitate the payment and settlement services are presented separately.　　In view of previous policies and opinions, financial support is more embodied in the production of enterprises, which are cultural products, as the consumer side of the demand market is rarely mentioned. "Now the cultural industry in China is developing rapidly, but it is not large in GDP, because the cultural market is still too small."　　"Huayi Brothers Vice President Ming reporters that the domestic cultural consumption market potential is huge, but has not been fully developed, which also led to the scale of our cultural enterprises is not very large." "The cultivation of consumption market and the change of consumption habit will lay a solid foundation for the development of Chinese cultural industry in the future." Wei Pengju to our correspondent that with the economic development, people's demand for cultural products will also improve.　　Policy promotion will play a positive role in how to transform demand into an effective consumer market. According to the directive opinion, the financial institutions can expand their entertainment and exhibition tours by developing the varieties of consumer credit such as instalmentsTourism, art and crafts, as well as animation games, High-definition television and film products, such as integrated consumer credit.　　At the same time, strengthen the online banking business promotion, improve the software, network and computer services and leisure and entertainment industries such as network payment application level. Galaxy Securities Media industry analyst Xu Yaowen to our correspondent, said that the promotion of cultural consumption is not only conducive to the development of cultural industries, but also to promote the development of electronic payments and other technology-like industries.　　But he also pointed out that, because the cultural consumption is still relatively small proportion of consumption, so the policy stimulus may not be like the car, home appliances and other industries, in the short term produced a significant pull effect.　　The relevant listed companies are expected to benefit Citic Securities analyst Pi Sun to our correspondent, "guidance" can be seen as the "cultural industry revitalization planning" and the State Council to promote the integration of three nets, cultural industry ushered in another major policy positive. "To increase financial support, for now in the three-net integration process in need of funds in the radio and television cable network enterprises is undoubtedly good news." "Xu Yaowen said.　　Analysts predict that the current progressive radio and television cable network integration, will be Tianwei video, song Hua Cable, radio and television networks and other listed companies as the main body, and large-scale equipment upgrades and transformation will bring certain investment opportunities. Cross-regional publishing media integration and mergers and acquisitions will also be financial and other policy support. "The merger and acquisition of publishing media Enterprises will be one of the trends in the future industry development, with capital and channel advantages of the relevant listed companies will become a pioneer and the main force." Pi Sun said that publishing in Jiangxi, such as The Times, the media and the recent listing of the shell, has begun to be laid out in advance. In addition, to Huayi Brothers, Austrian fly animation and other listed companies, financial support for its smooth growth to bring better industry environment.