Financial Times: 10 Required courses for entrepreneurs

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I have never read business school. I'm reading the life of this business school. I've been doing this since I was a little old. I grew up in an Italian immigrant family, and the work ethic of the family was almost like a slave to labor.

We get up 5 o'clock in the morning every day and prepare breakfast for local fishermen at our café in Littlehampton, and the café closes until the last customer walks home at night. and other cafes are open 9 o'clock, 5 o'clock in the evening closed. It makes me understand why some people can be entrepreneurs and others can't. The owner of our café is a very determined immigrant; the owners of other cafés are not.

The difference is important, and the reason why I don't recommend that startups start with MBA courses is because business schools don't understand that. The traditional advice for emerging entrepreneurs is that they should dress up as prominent men in suits and be addicted to the data tables that the bank manager loves.

In fact, people who are likely to be entrepreneurs are outsiders. They envision things as they might be, not as they are, and have a power to change the world. These qualities are something that business schools don't teach. MBA programs can teach you useful skills in business activities. However, they won't teach you the most important thing: how to be an entrepreneur. They may also gradually deplete the entrepreneurial skills you have, as they force you into a template called an MBA pass.

I've often been asked to discuss entrepreneurship--even at prestigious universities like Harvard (Harvard) and Stanford Stanford--but I don't believe this is a subject that can be taught. How do you teach obsession? Because the factors that drive an entrepreneur's dream are often fascinated. If you are not an outsider, how do you learn to be an outsider?

In the business school model, entrepreneurs are good at developing balance sheets, cash flow forecasts, and business plans. They dream of a profit forecast and look forward to the day the company goes public. This is only part of the redesign of the world's Toolbox: they are not representative features of entrepreneurs. The problem with business schools is that they are controlled and obsessed with the state of things. They encourage you to go deeper into things. They will transform you into a better example of a business person. We do need good management and financial skills, but we also need imaginative people.

So, in addition to the courses taught by business schools, there are 10 courses for entrepreneurs to learn.

• Storytelling. The important tool for imagining the world in different ways and sharing this vision with others is not accounting. It's more about the ability to tell stories. Storytelling emphasizes the difference between you and your company. The business school emphasizes the rules.

• Focus on creativity. It is critical for any entrepreneur to maximize creativity and create an atmosphere that encourages people to put forth ideas. This means creating an open structure in order to challenge recognized thinking.

• Become a collector of good opportunities. As entrepreneurs walk down the street, they start to think about how they can relate to what they see. It may be a package, a word, a poem, or something that is not in the same industry.

• Measure the company based on fun and creativity. Business schools are obsessed with measurement. The result is a considerable number of highly skilled graduates, often with little progress in performance. The most important factor in the company or elsewhere is that it is not quantified.

• Be different, but look reliable. If you are different, you will stand out. But don't take risks in those who can distinguish between success and failure, especially if you are a woman trying to borrow from a bank---that's why I was initially refused credit.

• Passionate about creativity. Entrepreneurs want to create their livelihoods from the ideas they are fascinated with, not necessarily businesses, but livelihoods. When simple money is devoid of creativity and anger behind creativity, you are no longer an entrepreneur.

• Keep yourself angry. Discontent will make you want to do something about it. If you are not angry enough to hope for a new vision, it is meaningless to look for a new vision.

• Make the female factor fully effective. The businesses we know are men created for men, often influenced by military models, with complex hierarchies and controlled by arbitrary precepts that make it difficult to implement change. By creating their own businesses, women can challenge these patterns, and they will be welcomed by customers.

• Believe in yourself and your intuition. There is no obvious boundary between entrepreneurial spirit and madness. Crazy people see and feel things that others can't see or feel. However, you have to believe that everything is possible. If you believe it, the people around you will believe it.

• self-knowledge. You don't need to know how everything is going to work, but you have to be honest with yourself and know the qualities you don't have.

If these courses are not taught, business schools will remain a pompous reality. (Mrs. Roddick)