Find a unique selling point marketing a higher level

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The vast amount of information on the Internet let us overwhelmed, a variety of commodity information everywhere, for many enterprises and personal webmaster, have their own unique selling points can attract customers, so that customers feel your differences and identify with you. But in practice, a variety of enterprises and stationmaster in the search for their own unique selling point, often generalities, can not play a substantive role. There are many enterprises and adsense in the publicity will use the industry more commonly known slogan, such as our product quality-think of which companies will say their product quality is poor? For example, we only pursue quality, not the pursuit of quantity-in fact, many companies say so; For example, provide a complete solution-which company will not say that the service provided is incomplete; customer is our God--enterprise basically say customer is God, so, want to attract the user's eyes, it must be different from others, different special points may be very small, but must be others do not have. The following five aspects can be considered.

First, do No.1: No matter what the first place is the most interesting. The first place to feel is official, professional, trustworthy, so, to tell your customers, they may know your brand, know your service, but may not know you are a pioneer. Olympic gold medalist are often remembered, but few silver players are aware of it. Yahoo created the first classification of the site, each to charge 299 of dollars in audit fees, but a lot of webmaster willing to pay this money, although many of the same category, but customers look for Yahoo, because he is a pioneer, is No.1.

Second, the refinement of product positioning: Now a lot of market product quality difference is small, and even the style are similar, so easy to let customers do not know how to choose. In fact, the refinement of product positioning can be a good solution to such problems. For example, sea Flying Silk shampoo, in recent years, positioning itself as a professional dandruff shampoo, this is a new refinement positioning, because it is the first proposed by the sea, even if there are competitors, many users in the mind of the deepest impression is still the sea silk. Therefore, the refinement of products, reasonable positioning is a good strategy.

Third, to show the tradition, the expression of culture: there are many products and brands have a profound history, this is a step-by-step accumulation of results, it is difficult to replace, so enterprises can continue to strengthen this heritage, to shape it into its own unique selling point. For example, Coca-Cola emphasizes the real ting, which is the original cola, while Apple computers emphasize fashion and trendy.

Four, to ensure market leadership: market share first itself is a good selling point, for example, many product quality is not the best, new products are rarely created by it, but it has the most extensive market share, perhaps at the beginning it needs a variety of promotional methods, but, when a certain market share, market share is a unique, The selling point that no one else can surpass.

Five, learn to express to customers: The expression here is not to the customer say a big push product benefits and advantages, but to their own unique place to tell users truthfully. Similarly, the same meaning, the same thing, different statements give people the impression is different, many times the unique selling point is to give the user a perception, an impression or a different statement. For example, Baidu and Google competition, Baidu proposed, "Baidu more understand Chinese", is a very good publicity point.

The above summary of the search for unique selling points need to consider the five aspects, in fact, as long as we think flexibly, there are many unique selling points can be used by us, looking for a good selling point is not limited to the above points, I hope the webmaster are analogy, in practice there is a better promotion strategy. Well, today's article to here, welcome you and I exchange, this article from: Wooden Fish fast broadcast network, URL: http://www.skyxk.com, also welcome reprint, reprint please keep the link, thank you!