Find the marketing way to make the webmaster a duck in the fish

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Some people say that the current site to do SEO has become more and more difficult, but also some people say should change the idea to do search engine marketing, more people say to integrate marketing. However, for most webmaster friends, marketing is a vague concept, for the site operation, in the end to how to marketing, how the marketing approach to our site? These questions are worthy of our consideration.

For the website to have what kind of marketing way, before Guardian wrote an article, tell about is active marketing and passive marketing problem. For everyone keen SEO and bidding is a kind of passive marketing category, at present most stationmaster use this kind of marketing way. Even a lot of webmasters do not understand the search engine marketing, only know how to do the flow, how to marketing, how to profit or more vague. For this, the Guardian does not want to involve too much, after all, this situation on the internet has been enough, related articles are also many.

Our website needs how the marketing way, the Guardian insists the idea is the active attack, only has the initiative to the marketing to have the better income. So the problem of search engine marketing and SEO is not the focus of this article. So for everyone to say passive marketing way, basically have 10 kinds of relatively fiery. are: blog marketing, forum marketing, microblogging marketing, mail marketing, instant tool marketing (QQ, etc.), the portal of hard marketing, question and answer marketing, video marketing, image marketing and Taobao and other electric business marketing. Active marketing Way so much, look for the marketing way to make their own website to get more revenue. How to choose a suitable website marketing method?

One: Find out where your target users like to go.

No matter what website we do, the ultimate goal is to sell, so that we can make a profit. The way to cast a net is no longer suitable for today's environment, because as netizens people are more disgusted with advertising. Coupled with the fierce competition, we can also go to the net? I believe we all know that this is impossible, then how to find their target users? Practice can be the truth, so we can according to these marketing methods, on each platform to register, to communicate. For example, register a blog, register a relevant forum, open a microblog, do some questions and answers, use chat tools, etc. We try to find out where our target users like, where they get the information, where they are interested.

Second: the unlimited enlargement of their own expertise.

For the active marketing method, we say there are more than 10 kinds, the mainstream is actually just a few, we naturally are not able to do every kind of fine do strong, then must find their own expertise, play to the extreme. Like Guardian good at soft writing, then I can combine this advantage to do blog and forum marketing, QQ marketing to combine. Many webmaster friends like a catch, what all understand a little, but do not have their own characteristics, how many users are willing to be marketing, how many users will form transformation? Focus on one or several marketing methods, the unlimited amplification of their own expertise, will naturally get a huge profit

Third: The root of marketing is to meet user needs.

For all marketing methods, the most fundamental problem is to solve sales, why sales, because there is demand. Users need our products and services, we need to get revenue. It is precisely because both sides have the benefit demand, therefore can form the sale. And for marketers, what we can do is not the price of their own products low enough, but our products are useful to users, whether users feel the use of our products or services take advantage of it?

As a webmaster, as the site operators, we hope that their website can have more traffic, can have a greater income. However, most people do not know how to sell and how to sell. More webmaster friends blindly do seo, even do not know search engine marketing, not to mention the integration of network marketing. Blindly the big flow, but do not know how to achieve revenue. This is the problem of the operation of the way. Guardian advice everyone understand their own customers, to understand their own advantages, truly meet the needs of users, to find their own marketing methods, I believe that in order to better service, better to sell, better and faster to get the benefit.

This article Guardian Kun writes, originates from http://yuankun0105.com/post/143.html. Communicate together, progress together!