Find the most popular Hollywood and NBA stars in China with the most current and most fashionable data analysis

Find the most popular Hollywood and NBA stars in China and bring them into China, using the latest and most fashionable data analysis, what the start-up company is doing.

November 14, Johnny Galecki just completed the "Big Bang" shooting 145 episodes, on the 1 o'clock in the morning plane from the United States to fly to Beijing, appeared in the Sohu Media building fans meet, the play that wearing a pair of black frame glasses of the experimental physicist "Leonard" In the scene and China's Rubik's Cube to interact with people.

This year, Canadian punk diva Ivy Lavigne (Avril Lavigne) became the latest star spokesperson for the United Ice Tea, and in May the American show was off the air, "The Vampire Diary" male heroine Wesley (Paul Wesley), Dobrev (Nina Dobreva), Gossip Girl's actor Ches Claufford (Chace Crawford) has come to China to meet with fans, and NBA star Wade also came to China in the NBA season in July.

These big and famous stars enter China behind, all by the fan Hall for them to pave the road, the fan Hall has obtained the Hollywood entertainer and the sports star Brokerage company's exclusive authorization, will Hollywood and the NBA star introduction China, the output and the star related content, also according to the Chinese brand demand integration entertainment resources, Become a bridge between Chinese fans and European and American stars.

Since this year, a number of video sites and Paramount, MGM and other U.S. film and television companies to buy the United States, the copyright, the video website each Jimei play can obtain tens of millions of on-demand quantity, six quarter "life Big Bang" in the Sohu Video total volume has reached 755 million times, but the American drama also accumulates in the weekly unceasing renewal the massive high concentration American drama fan.

The interaction between the star and the fans is being changed by social networks, and the interaction between the Chinese and American fans and the stars has become a market opportunity for the fans Hall, which has gained the trust of Hollywood brokerage companies by analyzing and grasping the Chinese market.

Although the fan Hall is only a start-up in 2012 and is only a small team of 50 people, it has established a partnership with most of the top 50 European and American stars in Baidu and the starring role in China's hit American dramas, Responsible for more than 150 Hollywood and NBA stars on the Chinese social Network account operation, to help U.S. and European stars and Chinese fans of effective interaction.

The fan Hall has just completed its 50th ground event in China in November, and the company has completed more than 20 star projects worth more than 110 million yuan in 1 years, and has pushed European and American stars and Hollywood lifestyles to Chinese fans.

Chinese advisor to the stars

As the founder of the Fan Hall, Adam Roseman, who worked at the Lehman Brothers Global Investment Bank, the Bank of America's Piper Jaffray, and the Technology investment Bank, also found Chinese audiences ' consumption demands for Hollywood stars while working in China. Many young people in China watch American TV dramas, movies, and pop music in Europe and America through video websites, but there is no company that specializes in Hollywood star business.

Adam Roseman, who comes from California, said: "In that Hollywood star place, people in the local financial industry like to go out with Hollywood stars, often to Hollywood stars," and Hollywood's background and connections are the irreplaceable values of the fans ' hall, and of course, in 2012, The fan Hall encounters the opportunity of Chinese social network development.

The social network that has become the "4th Dimension" of life has reshaped the relationship between stars and fans, news about stars can be quickly released and disseminated on social networks, and fans can interact directly with stars across distances, but when stars are no longer as distant as they used to be, the mystique of stars is almost gone.

Ray Media Program Joint general manager Liu Tongzeng talked about the myth of the use of star Weibo, "when Weibo was just emerging, many artists used Weibo as a personal social tool to show real life and themselves, and the stars that fans saw through Twitter were just ordinary people like themselves." So in He Yi, the head of mainland affairs, singing, the star's microblog operations and monitoring have become part of the day-to-day work of brokerage firms.

While Fan Hall has found its own opportunities in the rise of Chinese social networks, Anthony Colucci, vice president of the Fan Hall, said, "before the social network, there is no definitive data to prove the value of Chinese fans chasing American stars, but China's social networking sites let us see its value." At that moment, we thought the time was ripe.

Of course, fans will bring the/nba stars to China, meeting with fans, organizing ground events and incorporating Chinese brands into it, Adam Roseman did not define the fan hall as a star brokerage company, and in his view, the American opera star's brokerage relationship still belonged to the Hollywood brokerage firm, as a " Brand media company ", the fan tang is more value in social media, video production platform content production and output.

In more than 1 years of operation, Adam Roseman found that the interaction between Chinese fans and European and American stars is stronger than that of American fans, and there are often larger events in China. But while most Chinese netizens are unable to access social networking sites such as Facebook or Twitter, most Hollywood stars do not understand how many Chinese fans like them, so the fan Hall introduces them to social networking platforms such as China's microblog, micro-credit, etc.

Fans are helping Hollywood stars build accounts on Chinese social platforms fan Tang's star microblogging management team has a meticulous division of labor, composed of content groups, translation groups and review Group 3 parts, staff every day with the star to keep the mail contact, by the Content Group staff from the message sent over to filter out a part of the release, The staff of the translation team were translated into English and Chinese, and then submitted to the Review group.

The fan church monitors the content output of the social media platform at any time, passing on Chinese fans ' preferences and culture to the stars and advising them to release content related to China, and if the Chinese Valentine's Day is met, the fans Hall will advise the star to send a message: Happy Chinese Valentine's Day to everyone. The fan Hall will also answer the star's doubts about the Chinese fans ' response and help the Stars and fans to maintain good interaction, and Adam Roseman hopes the stars will take the fan Hall as a social advisor to the Chinese market.

Data guide Star Broker

The excavation of Chinese fans ' preferences is viewed by Adam Roseman as the core value of the fan hall, as for the understanding of the Chinese market, the fan Hall relies on its own data management system, in the fan Hall of 50 employees, 3 people specializing in data mining and analysis, and another 5 people support team, The data is the most basic tool of the fan Hall Operation Star, and also the decision-making basis of the company management.

Of course not all European and American stars are suitable for the Chinese market, fans Hall will also serve the Chinese market has entered the star, just like in a unified advertising endorsement, has been held in China a few rounds of Avril Lavigne, but for those who have not yet entered the Chinese market, fans Hall will be based on Baidu, Sina Weibo search volume, Youku, Archie, such as video web site playback, or music platform to play and download, a comprehensive presentation of the star in the Chinese market popularity, and for the stars in line with operational indicators, fans Hall will bring them into China.

American opera star is the main object of the fan hall, they have a more explicit fan base in China, in the fan hall of the audience data, through the video site to watch the American drama audience focused more than 30 years old, more than the audience, they focus on the first and second tier cities, The fans ' church decides where the ground event or fan meeting will be held, and will match the target audience with the brand customer.

Adam Roseman has been looking at fan Hall data Mining as a judgment tool for content output, and fan halls often get information about the age and location of star fans on social platforms such as Sina Weibo, and find out what Chinese fans are interested in by searching, forwarding and commenting. And this provides the star with the content presented by the data analysis to publish the proposal.

This year, fan Tang has been in China and Sina Weibo, video sites, Baidu Post, Baidu Search, as well as Tencent and other Internet platforms, and continue to accumulate the U.S. entertainment culture of the Chinese fans data, and through the data analysis of Chinese fans of interest points. The Fan Hall photography team in Los Angeles has also been experimenting with data-directed video content, Hollywood-recorded news clips, Hollywood-Star wardrobes, and the creation of the "open to meet Hollywood" program for the Day on Oriental TV and video sites.

In Adam Roseman Introduction, the United States film, television and other entertainment industry operations have been related to data, content production will be large enough sample data mining and analysis as a basis. Perhaps the day entertainment media and other brokerage companies have begun to use the music network downloads and social networking site search data to develop star promotion strategy, but the domestic entertainment industry for the use of data is still in the initial stage. "Despite the fact that the fan Hall provides the most complete data available in the Chinese market, the volume of data is still a bit disappointing for American producers," he said.

The star's micro-credit public platform has been Chen, Wuxiubo and other domestic stars set off a trend, fans Hall also saw the micro-letter of the huge user base, and even recommended the star in the micro-letter platform, "there is a micro-letter in the English-language interface, for the fans of the European and American stars to serve as a platform for easier operation."

However, Days Entertainment media Brand Center Manager Zhao that the micro-credit platform for the communication between the fans is very limited, and brokerage firm Micro-letter operation of the continuing effect is still unknown. The fan Hall is more concerned with the continued and effective attention of the fans to the star, so in Adam Roseman's view, "the continued interaction between the star and the fans on Weibo and micro-trust platforms still requires a gradual process of education".

For an American company, even with the data to support it, it is not easy to understand Chinese culture and fan demand. Like a fan hall translating English lyrics into Chinese at a press conference in the American pop Combo Backstreet Boys (Backstreet Boys), a fan hall sometimes doesn't understand what Chinese fans need.

In fact, the emergence of fan hall in China is naturally dependent on the spread of American entertainment culture in China, and the company undoubtedly has the Hollywood culture and the Chinese market dual genes, grasp the changes in Chinese fans demand and the complexity of Chinese culture will be the future of fan Hall to explore the subject.