"Find Your Sister" developers Sail: Out of "Entrepreneurial despair Valley"

Find your Sister game "Find Your Sister" game red. This is the team cloud in the middle of the game is expected to do, but they did not think the game will be so hot. Cloud in the middle of the CEO Zhang Fan to Tencent Technology revealed that the current "Find your Sister" download has reached 55 million times. The game is very simple, is to let players in a pile of different items to find the appropriate things. Because the game is simple to play, but also has a battle function, so very communication. Hot Cool Company is "Looking for your sister" in the Android platform Publishers, its CEO Yong Tencent Technology Analysis, the success of the game is mainly the content of humor, humour and the dissemination of. Zhang Fan has been a game enthusiasts, in the university has done several games practiced. After graduation in NetEase, the perfect world and other companies, while in the spare time also developed a number of small games. Like many independent game developers, the advent of the IOS app Store is what makes Zhang fan really see the game. 2010, Zhang Fan and its partners in the spare time to use 2 months to develop an IOS game. Although this is a toll game, but through the free of charge and other marketing tools, in the rankings or achieved good results. "This game, although the revenue is very small, but it gives us a lot of confidence." The game has also received a lot of praise. Zhang Fan said. After the success of "Looking for your Sister", hot cool quickly found the team and represented the release of its Android version, and began to use its mature marketing team to help the cloud to contract more partners and expand the impact of the game. But before "looking for your sister", Zhang Fan and friends together developed 5 games. He said that they play games more is the love of the game, it is fun to play, enjoy the process of creating the game. It sounds easy, but it's not easy to walk in the middle of the cloud. Out of "Entrepreneurial despair Valley" fan is very agreeable to the famous American business incubator Y Combinatior founder Paul Graham once painted a business curve: In the early days of entrepreneurship, because the information is very small, entrepreneurs often in ignorance of the optimistic state, will think that they do very good. But when it comes to a blow, it goes right into the valley of Despair. Many companies will give up for a variety of reasons at a low ebb, but if they can stick to it, there will be some minor ups and downs, and when the right approach is found, these companies are likely to go out of the valley of Despair and make their mark-and get to know optimism. After the first game has made some achievements, the cloud midstream quickly entered the entrepreneurial despair Valley. "In fact, when the trough, there are some contrasts in psychology." We often question ourselves. Zhang Fan said. But it is the love of the game, as well as the encouragement of partners, Zhang Fan insisted down. The middle of the cloud struggled for about two years in the trough. Now looking back at the middle of the cloud in the valley of despair two years, Zhang Fan is quite a sense. He believes that these two years are very important for the middle of the cloud. It was during this time that the team in the middle of the cloud was honed andAccumulated more experience in playing games. Before "Looking for your Sister", the cloud has done a "Ghost Street Big director" spoof application, some elements and "looking for your sister" quite similar. "Looking for your Sister" creative from another member of the team, his major is fine arts, before the game planning. "In this case he has no inherent mind to be bound, dare to try." He has the idea, and I have the experience to use this game. Zhang Fan said. In the "Find Your Sister" this game, in fact, the cloud has come to the entrepreneurial curve in the "know optimistic" state: They know the future is very difficult, but has been found in the market, but also know their own strength, already know how to deal with. Small team and differentiated competition Zhang Fan believes that differentiated competition is the characteristics of the middle of the cloud, even if the team size will be slightly expanded, but still adhere to the road of differentiation. Because the team in the middle of the cloud is small, the cost of research and development is very low, which means they can try risky games. And the other game thinking is to see what the market on the popular games, follow the popular games to go. Differentiation is better for small teams. In the hot game area, because the competition is more intense, many times actually in the game details, as well as the company's funds and resources, this is more advantageous to the mature big company, because the big company has the mature to do the game the process. Zhang Fan is highly recommended to develop the "temple Escape" Imangi Studio team, its core members only two. According to thermal monitoring, in China, "find your Sister" over the long period of influence over the "Temple Escape 2." In the game concept, Zhang fan that any game can be divided into internal and external, the game's intrinsic including play, style, and so on, these are the most need for innovation, and the outside of the game includes the promotion of user retention, pay point design, game marketing, etc., these can be accumulated through the experience of some inherent skills. After "Looking for your Sister", the cloud has already prepared two or three games. Talking about their own changes, Zhang Fan said: "On the one hand, my thinking from the product level to the product strategic level and the company level." At the same time also more confident some, because previously also worked out some patterns, now more sure that these are suitable for us. ”