Finding the right marketing model is the key to making money on the website

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For any webmaster, no matter what reason we initially set up the site, the ultimate goal is to make money. If a website can not make money can not be long-term development, a long-term can not be profitable webmaster will eventually be obliterated morale. So how can the site make money? Guardian believe that the first answer you think is: rank and flow.

The first step in the Web site's desire to make money is rank and flow, which is deeply ingrained in everyone's minds, and indeed it is. And where does the rank and flow come from? So most webmaster friends crazy thinking to do rankings, but to lead the flow. However, the site rankings have, the flow is high, or not make money, the reason is what? Guardian want to talk with everyone is this topic, hope can cause novice webmaster friends some thinking.

First we have to think of a problem, ranking is the search engine to give. What's the flow? The essence of traffic is the user, is how many users have visited our website. Then already can directly determine our website profit is the root of the user, then for the site management, how to our products, services to the user? stationmaster must learn marketing. The current mainstream marketing model is divided into passive marketing and active marketing: one, passive marketing. This kind of marketing model everyone may contact more, is the search engine for the representative of the marketing model, we put their own services, products there, let users to find us; second, active marketing. The biggest feature of this marketing model is that we are pushing ourselves in a mandatory way. Sell your products and services to your users. such as mail marketing, blog marketing, micro-blog marketing, micro-credit marketing, forum Marketing, QQ marketing, soft marketing, and so on.

Compared to passive marketing and active marketing, there are dozens of broken down, but why not make money on our heads? Guardian think that we missed two opportunities: one is not to find the target users, the second is not to find a quasi marketing model.

One: The target user was not found.

Many times we like to use SEO fast ranking reason is that we think there is a ranking of the flow (user), with users can make money. But how many people really analyze those users who are invalid and which are valid users, and who will become loyal users? I believe that there are not a few webmaster to consider it. and stand a row of forum to solve this problem, because we found the target user: Want to make money webmaster.

Second: did not find the marketing model.

In fact, many webmaster friends also know their target users, but also understand their own site is what the audience, but has always had no effect, the reason is not to find the quasi marketing model. What are our users ' sources of access to resources? Forums, tweets, blogs, or other things. Have you ever thought about it? or can you provide a good way for users? Like everyone likes to go to Stationmaster's house, station a row, A5 and so on stationmaster Forum reads the article, writes the Post. At this time if the Webmaster Forum on micro-blog every day to promote, useful? Believe the effect is very small. Why not put the forum's user stickiness well?

In fact, either way, our ultimate goal is to sell, is to trade. Then just use SEO and other ways to the user drainage to their own site is no use. We are going to interact with users to understand the needs of users, do their best to solve the user's problem. Only we meet the users, users can meet our profitability needs. And for everyone's traditional SEO optimization method, is in a large extent, such as users, such as traffic. Really wait for this day, others have already earned, and our business?

This article Guardian Kun writes, originates from http://yuankun0105.com/post/98.html. QQ Group: 287358999. Communicate together, progress together!

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