Finding the right need to stand out from the online bidding rankings

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Chen Pine is an online flower shop boss, operating for two or three years, has not been much improvement, but since last year began in Sohu to participate in its bidding rankings, half a year to spend less than 5000 yuan advertising costs, but the flower shop sales of flowers has been a significant increase.
"All of this is the online bidding rankings for us, and the bidding rankings can be said to be really low input high output," Chen said.

In fact, the competitive ranking is the development of the search technology with the emergence of a new form of network advertising, through the Web site to the user to enter the keyword context analysis, the user needs to appear in the appropriate page, so that the product/service effectively recommended to the target customers. For PPC advertisers, you can determine the ranking according to each click Bid (or bid) and charge according to the number of clicks.

At present, almost all of the portal sites have provided the bidding ranking services, but the major portals of the focus of cooperation there are significant differences.

Sohu: Guaranteed ranking by automatic bidding

Sohu is home has been the first Internet search started the portal site, site classification and site search has been its advantages. Many people immersed in the internet for many years still have a habit, that is, "read the news on Sina, to find a website to Sohu, community dating in NetEase", which also became Sohu promotion of competitive ranking services the largest capital.

Sohu keyword search results on the right side of the page, each page shows six bidding rankings, daily through the Sohu keyword search information, the site more than 2 million times. Sohu Bidding ranking services by click Billing, advertising fees = effective click times x advertising price. Among them, the number of effective clicks in particular to exclude malicious clicks, the launch of the standard is not less than 0.30 yuan/time, 0.05 yuan for a bidding unit, high bids in front of the advertisement, the same advertising the same price, according to the order of the delivery time.

"Automatic bidding mechanism is the feature of Sohu bidding ranking service," said Jianjun, vice president of Sohu. It allows the highest price range set by the PPC Advertiser, and when the competitor's price exceeds your price and your site is ranked back, Automatically adjust the price of more than 0.05 yuan to ensure your original position unchanged, this price adjustment process is automatically completed by the system to ensure that the position of the bid ranked advertising site rankings.

Cooperation tips:

Sohu Bidding ranking service using real-time computing, real-time deposit billing method, which needs to participate in the bid ranked advertising account has a certain amount of reserve funds. In general, the initial amount of retail investment prepaid, the average customer minimum of 300 yuan, the senior customer minimum of 1500 yuan, no ceiling requirements. When the account of the bid ranking advertisement is used up, the account reserve should be replenished in time, otherwise the system will automatically delete the account of the advertiser within one months, and the amount of the renewal fee is 100 yuan, without the limit requirement.

NetEase: The better the advertising effect the less pay

NetEase is the first Internet company to provide online interactive community service, and its virtual community offers a wide variety of topics to Internet users, ranging from current affairs reviews, to culinary exchanges and fashionable new products to thousands of forums. By the end of last year, NetEase Channel's daily traffic is 427 million, just as NetEase's advertising language "net gathers people's power".

For the bidding ranking service, NetEase has launched a special bidding alliance including advertisers and cooperative media to promote the bidding ranking service, the alliance is still expanding. NetEase Senior Executive Vice President Wu Shejun that NetEase bidding system and other bidding rankings the biggest difference is in its advertising ranking rules, NetEase's ranking principle is "the better the advertising effect, pay less", by each click costs and hit rates together to determine the ranking order. Each click charges starting at 0.30 yuan, if the same advertising keyword has multiple buyers, according to the single click costs and clicks of the product to determine the advertising display rankings, high points in the front. NetEase bidding ranking service on the number of keywords No limit, the cost of advertising generated by the actual number of clicks decided. The stronger the correlation, the lower the amount of clicks The advertiser needs to pay, and the highest bid, allowing unrelated ads to be "top-ranked".

NetEase bidding rankings in the breadth is also significantly higher with other portals, can come out now on almost all the NetEase page, including search engine related pages, Content article page and NetEase e-mail. Which search engine platform, including NetEase search engine, NetEase search Engine Alliance platform, Content article page platform including NetEase News, NetEase Personal homepage, NetEase community and other netease appropriate channel and NetEase auction launched the business value of the partner page. And the mail business is the development of NetEase company key and important basic services, the current NetEase's e-mail number of registered users more than 100 million, so NetEase bidding rankings of the potential audience group is quite large.

Cooperation tips:

NetEase bidding system is also a real-time deposit billing method, the need for advertisers in their advertising accounts reserve a certain amount of cash, the initial advance of 1000 yuan, bidding management system will be used after the money to prompt renewal.

Sina: Click on the front can be in the most fire channel to do the promotion

85 million fixed netizen user, Sina Net's popularity and advantage is self-evident, this is also the original impetus that attracts enterprise and individual website and Sina net cooperation. "Bid ranking customers can be based on their own needs in the Sina website to promote the free products, win more customers," Sina Enterprise Services deputy general manager Cheng said: "Popularity, Sina never missing."

and rely on news information attracted by the click-through Sina will also be used and to, Sina in its most viewed all news pages as well as the most fire 14 channels opened a bid advertising position.

Like Baidu, Sina United Nations mainstream news media sites, all over the most influential information port, all kinds of industry sites and small and medium-sized sites to form a competitive advertising search alliance, but mainly is the news class site, currently joined the bidding ads search the Alliance's website has Lycos, Huaxia Jingwei Network, Xinhua, Thousand Dragon Net, in green online , Guizhou Harbor and so on.

As a result of good, in cooperation with Sina need to have some psychological preparation, all the companies involved in bidding ranking services, only units Click Price ranked in front of the 30~50 customers, have the opportunity to browse the largest number of Sina's news page and the most fire 14 channels to do the promotion.

Cooperation tips:

Regarding the price and the way of charging, Sina has nothing special place, the lowest unit clicks the price is 0.3 yuan. The difference between the two consecutive rankings is 0.05 yuan. All customers first pay the advance, the first time is at least 1500 yuan, the site is clicked once, from the account amount deducted a unit price of money.