Fine-mail marketing should be different from the industry

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About the mail marketing, I think we are certainly not unfamiliar, compared to advertising or soft marketing, mail marketing method although a bit like coolie, but a good mail will still bring themselves a considerable conversion rate, this is beyond doubt. But compared to micro-letters and microblogging promotion, we do in the mail marketing do not expect the mail can be used to promote the area to win, because nowadays the mail has been relegated to the second line of contact, instead of micro-letter and micro-blog, so the reading is not much, and want to improve the effect of the only way to improve the quality of the message Accurate to meet the crowd.

To tell the truth, I have done several times before the mail marketing, although the effect is OK, but always feel sorry "marketing" these two words, or to say that the effect can actually better. But I was inspired by an article, and since we have limitations in our own thinking, why not learn from competitors? Below I will combine a few big website mail and everybody tells me my own reading feeling.

This is an email from Zhaopin, overall it seems that the characteristics of it is very obvious, is to recruit, and in element design, Zhaopin as much as possible with red, yellow and other warm belt tune to highlight, in the use of words, Zhaopin is also cherish words such as gold, in addition to the necessary job description, no other introduction, And this highlights the zhaopin for job seekers psychological, imagine a rush to find a job seekers, the most concerned about what is the salary? No, is it the work place? Not really, the first thing they want is a job of interest, and everyone can feel the clue from this email marketing.

But I learned from this email in the mail design according to the needs of their own industry to consider the problem, the mail does not necessarily contain how much content, so that job seekers are really interested and have the desire to click the text will be the most successful. Of course Zhaopin This mail also has a fatal weakness that is the pure title party, if not the simplicity of the page, I will certainly immediately turn off, as to what the title is not said.

This is a public comment on the network of a promotional message, as a life service site, it itself can attract enough attention, so in the click Rate must be guaranteed. and the public comments on the style of the network is obviously not the same as the Zhaopin, the content of a lot more, and the picture design also pursue scrupulous, careful friends will find its mail like normal web site as divided the title, can meet the needs of different clicks. In addition, as the most likely to read the upper part of the message, the public comment clearly pointed out that "support at any time refund", there is no doubt that the words of the hearts of everyone. Although the content relative to Zhaopin a lot, but many but not miscellaneous, actually very useful.

So what are some of the tips we can learn from this email? The first is that we do not reject the content of the quantity, less is not necessarily good, many are not necessarily bad, directly hit the user mentality is the most appropriate, and secondly for everyone concerned about the topic must be in a prominent position to explain, to eliminate user concerns is the key to facilitate the transaction.

The above screenshot is pig marketing of a mail, as the domestic well-known Granville guest site, Pig is a lot of net to earn people's cornucopia, and many know that pig net to earn enthusiasts is not very familiar with this platform, so we can see pig in marketing when the emphasis is obvious, is directly to the sun to make money bills and money-making experience, on the one hand, directly motivate everyone to pig eight quit gold, the second is to reduce the vigilance of the pig, so that we recognize that pig is a can make a lot of money, not brush drilling, top stickers and other simple physical work. In addition, we can see pig in the mail to promote the design of the plate, the publicity of the plate is also a novice more concerned about the place, such as the experience of Granville guests, the ranking of the star and other major sections of the week. This is also a pig email tells us the message marketing inspiration.

The above message if not carefully read that is a little bit of the official website, at first, I thought that the marketing of dot com was not very successful, because compared to the three types previously introduced, the contrast color of the dots is not very obvious, and the content does not highlight important and "sensitive" places, The whole picture is just a few points of the individual classification, but the combination of point of the industry characteristics is not difficult to imagine the point of mail practice. Because Dot is the representative of the domestic light blog, representing the different from the blog and inspiration, its main point is simple but not simple, this message coincides with its theme, and secondly, the color of the mail itself and the official website consistent, can be to some extent to deepen the impression of a little bit, for the new launch of the site's friends, It is also a way of agreeing on themes and generalizations.

Summary

Mail marketing to use the shortest words, the smallest space to say what you most want to know, can be a website features, can also be the main business, in short, to establish and the reader's Eye edge, for the first time to attract their attention. Of course, in the design of the message layout, do not use a picture + text form, which will make the whole message appear bloated, loss of reading interest. Secondly, we must understand that email marketing is not the focus of reading, and in value, to the reader in a short period of time to present a most important information is the key, even if only a word to the point of view can be. About the mail marketing, I think we know more than I do, and I just share their feelings, as to what kind of mail marketing should be selected, I think we can only combine their own industry characteristics. Article link 3D three-dimensional animation http://www.huaimage.cc, reproduced please indicate the source, thank you.