Fine selection thinking is the core of cross-border electric business platform

Absrtact: The choice of production has always been the most important topic in the cross-border electricity business, and for the selection of different platforms, in fact, the core is to understand the platform after the selection is necessary, at the same time, understand the platform, the same product can have different platforms

Election production has been the most talked about and the core topic of cross-border electricity business. For the selection of different platforms, in fact, the core is to understand the platform after the selection is necessary, at the same time, understand the platform, the same product can have different platform marketing methods to learn from each other, refined the selection of thinking is the core!

1, Amaon selection

Mention Amazon, we first think of is suitable for brand, Gaumauli and so on topic! But for many of our Chinese sellers, Amazon left us the route to sell products only "with the sale of listing," "Self-built listin", the way to build listing for the current popular brand and pseudo brand strategy, of course, if it is a simple card, in fact, this line is very tired;

So, in this environment, how to select goods for our Chinese sellers;

(1) with the sale: this kind of products, in fact, most of them are standardized products, the choice of ideas are Chinese-style procurement thinking, electronics, auto parts, home and sports equipment, and so on; With the current Amazon rules, many are already FBA distribution, so, when choosing this category, Tort can be based on the mother listing to follow whether the brand (or fake brand protection) to confirm; the rest of the work will be focused on the procurement cost analysis and domestic logistics head calculation; have been around the market price range of sales, continuous testing of such products; everyone knows, in Titel, keywords, pages, pictures , local dispatch, and then according to the performance of each sales competition account, the only thing we can do is to see who has low operating costs, who compete for the strength of the box is strong; We choose the purpose is to be able to sell out, this is actually the core of the selection of goods;

(2) Self-built: This kind of product concentration is more recognized brand (or recognized false brand), the choice of such products in addition to the brand appeal time; TITLE, keywords, description, pictures, pages and so on to do their own, in addition to the account performance, quality logistics and cost-effective The core of the selection is the sales capacity of such product market, such products are often non-standard and subjective products, and high margin competitors relatively small niche market products, so that in the non-Chinese procurement thinking of the threshold, for a specific user group and competition in the small market gaps in the development, the same, For product sales, this is also the core of this type of selection;

2, quick sell the choice of goods

Fast selling is mainly direct hair, for the localization of the operation only the seller itself to deliberately enhance the aging and customer experience of their own investment operations; The platform itself did not do this (sooner or later the platform would deploy overseas warehouse localization); Then there is a distinction between the weight and the value of the product, So currently concentrated in the fast-selling brand more is the fashion products and accessories as well as small home sports products; Therefore, sellers do fast selling the choice of goods, or mainly in Chinese-style procurement thinking mainly, TITLE, keywords, pages, pictures and so on is must do well, This performance is more prominent than other platforms; Moreover, the main market should be put to the emerging third party countries, except Europe and the United States as the main market; the idea of the choice of goods can be considered is the main emerging third party, the profit accounting to small packet; shop ideas and Virtual sample inventory these are the core of some of the fastest growing sellers at present , resulting in the number of online SKU and Inventory actual SKU difference, small and medium sellers can quickly get started, in the case of sufficient manpower, without investment too large inventory funds can be less;

Of course, interested sellers can follow Amazon's own listing thinking, do the vertical product line, the Amazon's seller brand (pseudo brand) ideas to use, focus on the use of fast-selling paid traffic to do their own brand stores, this do the sooner the better (at present the speed of the sale of large brands are also many in the inside) , we see the TM to understand everything;

3, ebay selection

ebay put the 3rd note is deliberate; the complexity of the ebay platform, in fact, to the people of the choice of thinking there is a certain degree of complexity; but, if so, you may understand a lot of it; other than the current strategic layout of the brands and franchises sold on ebay, I like to use ebay's choice thinking "Overseas Warehouse faction" and "China direct Hair Faction" to differentiate;

(1) "Overseas Warehouse Faction" of the choice of thinking we directly use the Amazon's "" with the sale of the choice of thinking, but the difference is, TITLE, keywords, pictures, description, local logistics options, etc. because of the seller's own different and different, so, who in this respect under the article good, Combined with its own account performance and ebay's actual details, it has won 60%; then, the rest is the same as "selling" thinking; if you know what ebay's real friends understand, Real Overlord sellers treat the new sellers most hate is cost-effective on the hands (other details have not been to the sale of the Overlord when the adjustment of maintenance completed), when accumulated to a certain proportion of sales, the Overlord sales price will be higher than a lot of new, get the pricing power and lead the market price of the banner, But the new start is also unable to contend against the Overlord sellers, the lasting stick war and the foreign specific time management is the strategy core; So the factor of monopoly flow came out; Of course, for some in the station do relatively OK sellers, have already deployed outside social drainage!

(2) "Chinese direct-hair faction" of the choice of thinking can use the above mentioned "fast selling the choice of thinking" operation; it can be said that the two markets are basically the same, the difference is that the platform for the seller's assessment is not the same as the platform in the audience to promote different countries;

4, cytopathic selection

Cytopathic Sellers If you do the above three platforms will find that the Cytopathic keywords and pages are in accordance with the Amazon model, but lost flexibility in the label; SKU attributes and matching are done in a fast-selling mode, of course, in terms of flexibility. , in the user interface to select most mobile end of the sex hobby recommendation, understand ebay sellers immediately noticed that this interface is actually ebay's "collections" mode, when the need to search for products, the overall return to the same algorithm for each platform model; In addition to the mobile end of the special perspective for the page, the overall display of the different details of the attention of the various detail, with fast selling the choice of thinking to do cytopathic Basic is consistent; However, pay attention to cytopathic similar FBA mode of customer service refund and current and PayPal stop cooperation caused by some of the column impact

Summary

Selection thinking is based on different platform thinking, the same products, we Chinese sellers like multiple platform sales, but each product in each platform to show the sales situation is different, so, suggest that each selection as there are different (platform) several sales methods, swagger short, mutual reference, should be very good effect For example, it is clear that a product in that platform is profit, that platform is to increase supply chain and logistics discount, that platform is to collect user information to do two times marketing and so on!