Finnish Nokia complex: The headquarters of the "PPT palace" known

Source: Internet
Author: User
Keywords Nokia PPT Palace
Nokia's past is intertwined with what could have been a future in the sunset, outside a café in the Helsinki Marina District of Andrew, the FT. The café is located in Nokia's old cable factory. Harry Kirjand (Harri Kiljander), a manager at Nokia, is showing a short, half-moon-shaped 7700 prototype. The handset is one of Nokia's first Test-water touchscreen devices. Now, touch-screen devices have become the king of the mobile phone market. Nokia 7700 was developed in 2003 but never listed. A follow-up model to stop research and development. Since 2007, when Apple's iphone triggered the smartphone revolution, Nokia has been gradually left behind. Until last year, Nokia remained the world's largest handset-maker. On September 3 this year, Nokia handed over the daunting task of catching up to Microsoft, agreeing to Microsoft's 5.4 billion dollar takeover of its handset business. After announcing the deal, Nokia's overall market value rose to 15 billion euros, which was negligible compared with the market capitalisation of 100 billion euros 5 years ago. Nokia will retain its network equipment and map business, as well as a large number of patents and ownership of the Nokia brand, but it gave to the US software company Microsoft, once Finland's first source of pride in the business sector. Nokia's former employees and executives, politicians, economists and many ordinary Finns agree that Microsoft's acquisition of the Nokia handset business is shocking but not surprising. The deal may end up being a good thing, although it is hard for ordinary Finns to rejoice at a time when the Finnish economy remains sluggish and traditional industries such as forestry, shipbuilding and paper industry are in recession. The former Nokia president, Peckar Ala-Pitilla, who stepped down in 2005, summed up what people thought at the moment: "There is a lot of national pride in Nokia, it's sad to lose it, but the Finns are very pragmatic and they look to the future." You have to overcome this period of sadness, not to deny the feelings, and then continue to forge ahead. "Commissioned by the government, Allah-Pitilla has written a plan to mitigate the impact of the restructuring of the technology industry," he said. "Finland is the most pragmatic country in the world, so what has happened let it pass and now we have to move forward," said Jean Vapavori, the Finnish Minister of Economic Affairs, Vapaavuori. "It may be more difficult for Finns to stride this blow than nationals of other countries with a more diversified business sector," he said. At its peak, in 2000, Nokia offered 1% of Finnish jobs, contributing 4% per cent of gross domestic product, which last year accounted for 31% of the company's research and development. Nokia has written a stunning transition story: an old enterprise that produces wood, tires and rubber boots will focus on finding the mobile phone, the first thing that emerges as a commercial utility, as an essential consumer product.Moved to the mobile phone business, and in the early 1990s dragged itself and the recession-mired Finnish economy back to life. What went wrong? In the search for scapegoats, Finnish tabloids are targeting Elop, the incumbent chief executive, Stephen Elop. Elop himself was a Microsoft executive, and Nokia invited him over 3 years ago in the hope of a second hard transition under his leadership. The Canadian said in a memo that Nokia had to jump off the "burning platform". Soon, under his leadership, Nokia allied itself with his former club. He chose the Windows smartphone operating system for Nokia smartphones, abandoned in-house development systems, and refused to use Google's fast-growing Android system. The idea is that with Microsoft's marketing dollars and Nokia's phone and design, two companies are expected to create a third smartphone ecosystem. They did, but in terms of market share, the strategy failed. Meanwhile, Nokia's low-end handsets, the source of its basic sales revenue, have plunged in markets such as China and India. In the midst of accusations, some Finns claim that his deliberate route has led Microsoft to become the only potential buyer. However, despite the blew of Nokia's market capitalisation in recent years, the reality is even more complicated. Previous executives were also to blame, including some who rescued Nokia from nearly oblivion in the first transition, led by Jorma, the former chairman and chief executive, Jorma Ollila. With the growth of Nokia's position in the early 10 years of 21st century, complacency and bureaucracy began to breed. Nokia's group headquarters in the Helsinki suburb of Espoo (Espoo) is known as the "PPT Palace", full of middle managers obsessed with internal politics and demonstrating with Microsoft PowerPoint software. Given the acquisition of Microsoft, the irony seems to be very pertinent today and sad. Nokia's story is a "Greek tragedy", according to Rita Nieminin Sonder, a sociologist who has worked in Nokia for 2005 years. If so, the Finnish people hope that the next scene of this tragedy will have a wonderful plot. "The Nokia Palace collapsed," said Valtry Hara Valtteri Halla, who led the development of Nokia's own operating system, Meego, the Leia media chief technology officer for start-ups. It was once a magnificent fortress, and after the collapse, large pieces of bricks and stones were scattered everywhere, and people could make something out of it. Nieminin-Sonder said: "Nokia taught one or two generations of Finns how to do international business, implanted the idea of a way to make people realize that we are not next to Sweden's small countries, but as strong as Russia." "Vapavori from his minister's office to overlook the Port and Al at the center of Helsinki.Eksanterinkatu Historic block. He said Nokia's decline had a much greater psychological impact on Finns ' self-esteem than on the economy. Finnish start-ups and small tech companies are trying to prove his point, including gaming company Supercell (Clash of Clans) and Rovio (Angry Birds (Angry Birds) from the company). The other is Jolla, which employs most of the former Nokia people and is developing Open-source software and innovative handsets, in an office building with supercell. (Jolla in Finnish means "little sailboat", implying that it was a lifeboat that had left the ship.) Antti Saarnio, Jolla co-founder Anti Sarnio, said the message to Finland was that "it's time to wake up" and provide more support to small and medium-sized technology companies. Supercell chief Executive Ica Pananin (Ilkka Paananen) posted the message on Twitter, saying that "Finland needs this" after the transaction information is announced. Although the transition to the "post-Nokia era" began two or three years ago, the obvious problem is that even if these small businesses are developing, they cannot be expected to replace the 14,000 jobs that Nokia has cut in Finland in the past 3 years, and other jobs that have relied on Nokia in the past. Ebba Dahli, a former Nokia employee, said: "One of the biggest challenges is that Eba Dally is not just about Nokia, but also about shipbuilding and paper industry." "Now Dali is a Kaato partner who is looking for business opportunities and employees in Finland for foreign investors," he said. Allah-Pitilla's report on the technology industry's prospects is partly to take full advantage of what Nokia has, and to apply its technological skills in many different areas to industries outside the telecoms sector. Despite the enthusiasm and ambition of start-ups, the importance of increasing employment is less important than the continued investment of Microsoft and other large multinational companies operating in Finland. The Finnish deal on Microsoft's acquisition of Nokia's handsets may be on the surface, but shortly after Microsoft's announcement, Broadcom bailed out Finnish company, the Japanese chipmaker, Renesas, and decided to keep the northern city of Oulu (Oulu, Nokia is still a big employer here, and it's clear that people are relieved. Steve Ballmer, Microsoft's chief executive, Ballmer his efforts to reassure Finnish politicians and Nokia employees that Finland will remain an important part of Microsoft's strategy. In Salo, a Nokia smartphone equipment factory in northwestern Helsinki, one of 1200 employees asked Mr. Ballmer: "Does that mean we all get the Xbox?" Ballmer answered. Currently in the computer security Enterprise F-securKirjand, director of E, said it was reasonable for Nokia to sell its handset business to Microsoft, no matter how painful it was for those who had contributed to Nokia's success. "Nokia is getting rid of things that might drown the entire company, and Microsoft has something to keep it moving," he says. "In the long run, to fill the hole that Nokia has left in Finland in recent years, Microsoft needs to do more than just give some employees a video game or invest 250 million of pounds in a new data center in Finland." Curiously, Finns believe that this hole may be bigger for some Finns – who have no direct interest in Nokia, but they are accustomed to using Nokia as a business card, from Barcelona to Beijing, where foreigners use this card to get to know their country. Now that Nokia's ownership has settled, it may be easier for Finns, both inside and outside of Nokia, to stop taking stock of past mistakes and start working towards building the future. Samuli Hanninen, an engineer and Nokia Vice president for Smartphone imaging technology, said he had "opened a bottle of beer and Samulli Hanninen a little gardening" when he learned of the deal in Saturday. When he announced the news to the team, he asked if he had any questions. An engineer raised his hand and said: "Can we go back to work now?" "Translator/Nu Weiguo
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