First group Buy network credit certification end: 90% failed to pass

Yesterday, the reporter from the Ministry of Commerce China International Electronic Commerce Center to learn the exclusive, first group purchase website credit certification and rating work, in the submission of the application of more than 300 group buying website, the first batch of credit certification qualification of only about 20. Group buying market norms guillotine fall, some registered capital low, low credibility, operating irregular group buying site will encounter "credit Storm", and this can contain "Thousand Regiment Melee" market chaos? Has the market turning point of group buying website already come?

Set the threshold of 500,000 yuan registered capital

Reporters yesterday learned that the most concerned about the group buying site credit certification rules will be issued 29th this month. The first group Purchase website Credit certification work has also been completed, through the credit certification of group buying website will be issued on the day of the rules to obtain relevant qualifications and certification.

Group Purchase site Credit certification has been the industry and analysts understand that is just a "soft threshold", just for the group has been engaged in the group buying activities to set a "good in the difference", does not require mandatory who can do group buying, who can not do, or even not forced to operate a bad site exit. Some analysts defined credit certification as "easy to guide the market from the site credit construction, and establish user confidence."

But people familiar with the matter said, "it can be said that credit certification is not mandatory, but the qualification is very strict, the site does not meet the conditions of the application will be returned." The person with "soft with hard" to describe the group purchase website Credit certification. According to the owner of a group buying site, the first condition for applying for credit certification is that "the registered capital of the website business enterprise is not less than 500,000 yuan". The site owner said, in such a rigid request, some registered capital low, low credibility, operating irregular group buying site will encounter "credit Storm", it is inevitable to exit the market.

In this respect, group purchase credit certification rule makers China Business Credit platform Responsible GE pointed out that "government-led, Third-party credit rating agencies to implement the voluntary application of enterprises" is the work of the credit certification principle. He also said that the "soft threshold" does not mean that any purchase site as long as the application can pass. "There are such strict conditions of participation," Ge told reporters, "registered capital, website traffic are considered." ”

It is reported that the first batch of credit certification to submit a site for more than 300, and according to the relevant conditions and the current situation of group buying market, finally, about 20 sites to obtain the first batch of credit certification qualification. The China International e-Commerce center plans to conduct two credit certifications this year, and the second batch of approved sites will be announced by the end of December.

"The first batch of first pilot, the second batch will be increased," Ge told reporters, group purchase credit Certification There is no quota, as long as the conditions are eligible to obtain the corresponding qualification and credit rating, but the current needs to be carried out, "after all, there are quite a number of group buying site currently has no

Credit lines reflect the solvency of the website

It is understood that, in addition to certification, access to credit certification of group buying website will also be "electronic Credit label", labeled in the site's eye-catching location, this will guide group buying users to choose to stick to the credit label of the purchase site to buy products.

And the attention of the group buying site "credit rating" will be divided into five levels, from high to low in turn is excellent, good, qualified, bad, loss. Users can use the "Electronic credit Tag" and link page information to determine. Credit rating is determined according to the credit score of the authenticated object, and the credit score consists of the scale, service ability and credit record.

In addition, "credit limit" will be the first purchase credit certification into the field of E-commerce, the analyst known as "the credibility of a major bright spot." According to the introduction, "Credit Line" is a reflection of group buying site solvency of the main indicators, by the purchase site's asset status and credit score to determine. In fact, group buying users usually do not know the solvency of the group purchase site, it is easy to lose the league to buy traps, "credit limit" will be labeled "XX million" presentation form.

GE For example: "If a group purchase website credit limit is 1 million yuan, but it introduced a commodity price of 120 yuan, and sold 10,000, the total amount of transactions reached 1.2 million yuan, beyond its credit limit." At this time group buying users must choose carefully, because once the problem, the group purchase site may not have the ability to repay. ”

It is reported that through the certification of group purchase site to mark the home page marked credit limit, and the number of each group to grasp, in order to control the risk. Insiders said that, in view of the credit rating and credit line changes, China International Electronic Commerce Center will take a "patrol" system, regularly adjust the group buy site credit rating and credit limit.

Reporter interviewed that the majority of group buying website to credit certification welcomed. Poly Beauty Products Co-founder Daiusen told reporters that the government departments to standardize the practice of buying market is worth affirming. He said that Poly-Mei excellent products have been issued by the Chinese Internet Association "network Letter Certification", but also for the purchase of credit certification rules to provide advice and suggestions. 24 Coupon CEO Du Yinan revealed that 24 coupons have been awarded the credit certification qualification.

Other sources revealed that the Ministry of Industry and Commerce, the State administration of Industrial and Commercial administration of AQSIQ is also brewing the relevant regulatory measures. Group buying market can be under the guidance of a multi-pronged policy towards the formal, participants wait and see. There are insiders believe that group buy credit certification accelerated unqualified Group purchase site Natural Elimination, the market turning point has arrived.

Guide Consumer security Group Buying

"Market price of 6000 yuan brand-name LCD TV, in here only 4500 yuan, a limited amount of time limited, to buy quickly", Ms. Sun two months ago, she was glad to pick up the big cheap. But after two months of the past, the bitter and other color TV granddaughter wait until the "group buy the owner of the money on the run" message. It is reported that the victims also included 42 other customers who had paid a deposit, 50 businesses and the site's employees. The amount of money cheated is over 100,000 yuan.

In fact, this is just the current group buying market chaos in miniature. Since March in the domestic purchase site, there have been many group buying suspected fraud cases by police investigation. And more group buying users frequently encounter "eat dark deficit": "The exchange of movie tickets was asked to increase", "" two weeks in line with the shuttle fish was told no "," said the price of the brand-name cosmetics are Shanzhai goods "," the registration information inexplicably be resold "...

Even a netizen summed up the three major risks of group buying: Network fraud, quality assurance, information disclosure. Let the desire group to the preferential consumer group to full fire, "word of mouth group buy is like this?"

According to the China e-Commerce Research Center released the "2010 China Online Group Purchase survey Report" shows that as of the end of August this year, the domestic number of group buying site has reached 1215, and the quantity is still further crazy. A forecast by the third party analysis agency Analysys International said that by the end of this year the domestic group buying market will be close to 1 billion yuan.

Thousands of group buying site Shanyan, 1 billion yuan market size is expected to buy this new model in just a few months time to explain the magic of the Internet again. But the hot group buying market situation is the above all kinds of group buying fog shrouded, reporter with Baidu search "buy cheated" keyword found, related pages as much as 700余万个. and group buy users ask "which group buy site trusted" questions such as the issue of the full forum, community, they desperately need someone to resolving answer, these are obviously not by group buying website, navigation site even "public relations soft Wen" and "navy" can be settled, but need more authoritative credit guidance.

For the purchase of website credit certification rules issued, reporter interviewed a number of "group friends" that the general consumer of government policy and authority of Third-party credit guidance "long-awaited", "did not know how to choose, in the future will certainly go to those after the credit certification of the site, after all, more secure and credible."

Individual group buying site can not apply for certification

It is noteworthy that, according to the provisions, the proposed group purchase credit certification application of the Web site operators must be legal entities.

The reporter learned that, since the rise of the group buying site, attracted a large number of practitioners, not only including the Internet veteran, the investment of returnees, Tencent, Sina and other giants also opened special channels, these practitioners can rely on capital, network advantages quickly built a complete company operating system. But group buying hot also attracted a large number of students, including in the grassroots, they usually "one or two computer stations, two or three people run single sales" began to buy gold.

In this respect, there are insiders pointed out that grassroots group purchase entrepreneurs in the continuation of "Taobao open shop" type of operation, but the group purchase site is a light b2c,b2c and Consumer-to-consumer are different, personal sites do not have complete corporate information and customer service information, it is difficult to obtain user trust. Today, these "congenitally deficient" individual group buying practitioners will face a policy test.

"At present, we do not accept individual group buying practitioners of credit certification applications," GE. He stressed that the strict conditions of group purchase credit certification but is "the most basic requirements", individual group buying practitioners should improve the site information as soon as possible.

Daiusen that the mature group purchase site must standardize their operating system, many individual group purchase site information, customer service and other aspects of the failure to improve the ability to take risks is also very thin, there are a group of "cheater website" in which. Group purchase Credit certification screening, on the one hand to encourage sincere "personal website" as soon as possible, on the other hand will accelerate the elimination of market "low quality" site.

Scale Group purchase website innovation to be issued

In fact, the government to deal with the group buying market, not only because the group buys disorderly elephant angered ordinary consumers, some has become the scale, legal operation of the group buying site also complain the market chaos. However, now the credit certification to guide the market, will restart their innovation pace.

Sources say Groupon, the originator of the group, has recently launched a new feature: A self-service platform for merchants. It is reported that Groupon is testing the feature named "Groupon Stores", local businesses can create a similar social networking site Facebook page, and get a separate domain based on Groupon. In the above, the merchant can add their own detailed description, can also add their own group purchase activities, no need to queue on Groupon. This page offers a group buying feature that is consistent with Groupon's main station, where consumers can focus on the business and participate in group buying activities.

It is worth mentioning that the group purchase site can not meet a large number of customers want to carry out the bottleneck of business demand, but also let the Chinese mainstream group buy Web site into the "merchant queue bitter wait two weeks" of helplessness.

Now it seems that the originator of group buying found a bottleneck to crack the law, and domestic group buying site also find opportunities for development. "Groupon is a very good innovation," says Wang, founder of the US group, "and it will try to improve the user experience and discuss whether the product is suitable for the Chinese market." "Interestingly, as early as June on the early days of the 58 group of similar positioning of the net is more interested in this." According to the 58 group buying network responsible Sun Changjun, "China group buying market before immature, but the credit system construction and the integrity of Business qualification certification, will step by step towards the established goal."

Some analysts believe that the Chinese group buying sites do not directly "copy" Groupon's innovation, because the group buying market turmoil to make them scared. Whether from the domestic group purchase site itself or from the quality of the local business services, one-on-one to negotiate the issue of the project is still the problem layer out, if the line "buy platform", let go of the business is not disorderly on the increase in chaos. The analyst predicts: "The lack of mature and effective credit system and regulatory mechanisms, the business self-help model is completely unworkable in China, the sound of the relevant credit and regulatory system, the Chinese market after the full force will overtake overseas markets." ”

"Before the market environment do not allow them to make rash," and a number of Web site responsible to reporters that similar innovation and breakthroughs are in the planning, "The introduction of credit certification system is expected to reshape the market situation, let us open hands and feet."