First-half group purchase site survival only 3.5%

Absrtact: Group Buy navigation website group 800 days ago released "China Group Buy Market Statistics Report", according to statistics, Chinese group buying website in the first half of this year actual turnover of 29.43 billion yuan, once in full swing group buying market after several battles, site survival only 3.5%.

Group Buy Navigation Website "Regiment 800" recently released the "China Group Buy Market Statistics Report", according to statistics, China group buying site in the first half of the actual turnover of 29.43 billion yuan, once in full swing group buying market experience after several battles, the site survival rate of only 3.5%.

The report through the number of group buying site changes in the historical data to find out, the number of sites and the market development is closely linked to the stage: "Groupon" model across the sea into the domestic e-commerce market, the number of group buying site has sprung up, August 2011, The number of group buying sites expanded to 5,058. After the competition of the fittest, the small and medium-sized group buying site began to die in batches, as of May 2012, the number of national group buying sites for 2,200. "Thousand Regiment War" after the curtain, the competition under the transition or the closure of the great people everywhere, by December 2013, the number of group buying site has plummeted to 213. June this year's artificial research data showed that the number of group buying site survival reduced to 200, 176, compared to September 2013 research data reduction of 37, compared to the peak of 5,058, the current site survival rate is only 3.5%.

In the remaining group buying site, inherit and creative development of "Groupon" business model, rooted in the local life of the electricity Market Integrated services group purchase site accounted for 24.4%, to Baidu glutinous rice, the mass comment Group, handle nets, the United States, litters group for the representative. Above the "Top five" site has been basically a foregone conclusion, especially the United States and the public comments group, the first half of the market share of the two respectively more than 50% and 20%, Baidu glutinous rice steady accounted for 10%.

Provide a specific segment of the service area group Buy products 13.1%, such as providing online tour booking service OTA website-Ctrip, Yi Long Travel Network, where to go to travel network, as well as by the entity store to provide a special "wedding photography" group purchase service sites.