First involved in the sea, badly beaten

Preface: Kunshan, the first hit the market, fighting three acres is my little clothing store, said clothing store, in fact, most of the merchandise is underwear. Because just go to the sea, there is not much savings, wholesale clothing to need a lot of costs, for flexible working capital, we have been pegged to the low cost of the underwear market. 2004, I and a little sister, in Kunshan, Jiangsu, operating a small clothing store, said that the clothing store, in fact, is to sell women's underwear, because this thing does not need to spend more days to shop shop, for the first time to start a business for us, more practical. Location is located in the north of town. At that time, Kunshan, the Renmin Road is shopping street, the North has not been a consumer concern, compared to a bit deserted. But People's Road shop is too expensive, for a migrant workers to save money, to start a self-employed sister, how can I afford that expensive rent oh? Had to go to the North Gate Road rented a 30 square meters of shops. In fact, sometimes really very scary, a lot of people optimistic about the store, perhaps not much money to earn, this is not optimistic about the store, but business is good. Remember at that time, we have an average of about 500 yuan per day turnover. Excluding the rent of 60 yuan a day, 10 yuan of water and electricity and gas, 35 yuan of food, 60 yuan of other expenses, 90 yuan of the cost of goods, we still have a margin! So happy for six months, the second half of the time, the commercial atmosphere gradually to the north, next door underwear stores springing up. Therefore, our business is also affected, business daily conditions, day lighter. Sometimes, even one weeks are working in vain, and income can only be balanced with spending. All said that can borrow the momentum of the holiday, to the whole promotional activities to make money, can be on October 1, the National day of the period of time, our promotional activities after the end, found that a lot of losses. So, all day thinking about the shop to the plate out.