First micro-blogging developer conference triggers entrepreneurial boom

BEIJING, China, November 16, 2010--China's first micro-blogging developer conference was held in Beijing by the leading online media and mobile value-added services provider Sina (NASDAQ Gs:sina), which serves China and the global Chinese community. At the site of the conference, Sina Weibo (http://t.sina.com.cn) fully interpreted the open concept of the microblogging platform and announced a series of support policies for developers.　　Various forms of support policy, a comprehensive mobilization of third-party developers around the microblogging platform development and application of enthusiasm, triggered a micro-bo development of entrepreneurial boom, the domestic microblogging market will usher in a blowout. Tens of millions of users to generate huge commercial value as the first domestic market by the portal launched by the microblogging service, Sina Weibo since the line has been maintained high-speed growth. The latest figures show that as of the end of October 2010, Sina Weibo users have reached 50 million.　　From August 28 to the end of October, within two months, Sina Weibo average monthly number of new users even reached 10 million. Sina Weibo is a huge user group with huge business value. As the number of users grows further, both enterprise and individual users generate a number of fee-based service requirements, which creates space for developers to earn revenue by applying value-added services.　　At the same time, the advertising model based on micro-blogging platform is expected to take shape quickly, when advertisers and developers can make two-way selection and realize their own bidding. Other statistics show that the current and Sina micro-bo cooperation of various types of websites, every day from Sina Weibo access to more than 30 million netizens clicks, in terms of traffic has achieved significant growth.　　Predictably, with the further refinement of the microblogging platform, more developers will choose to collaborate with Sina Weibo, a number that will grow exponentially.　　Stable platform to provide development and security The Sina CEO and CEO Cao Chao said that on the basis of 50 million users, Sina Weibo is developing towards the Internet platform, with the ability to carry more functions and applications. To facilitate the third party based on Sina Weibo development, Sina Weibo for developers to establish a dedicated area-Sina Weibo open platform, developers through a simple registration process, you can access the app secret key, and then based on the platform development applications. In addition to the simplicity of the process, developers in the Sina micro-boping register does not require manual protocol authorization, such as cumbersome files, and do not have to pay any fees, which greatly reduces the developer based on the microblogging platform for development of the threshold. July 28 This year, Sina Weibo platform interface officially open to the outside.　　It is worth mentioning that Sina Weibo for all developers alike, whether the official application or Third-party applications, will adopt the same interface. For developers, the stability and responsiveness of the platform is more important than the lower thresholds. On Sina Micro boping platform, the success rate of all kinds of applications and platforms is maintained above 99.95%; In addition, Sina Weibo platform'sThe interface response speed is even less than 0.1 seconds. Third-party application surge to promote the market blowout open and mutual benefit has become the long-term development of the internet trend, in the past few years, the major internet giants have launched their own open platform, and pooled a large number of third-party applications.　　Data show that Apple App Store app has more than 300,000 downloads, has downloaded more than 4 billion times, and more than 550,000 of Facebook's open platform applications, as the originator of the microblogging industry, the number of applications on the Twitter open platform has been more than 100,000. Various forms of application, not only for users to bring a better use of experience, enhance the user stickiness, but also for third-party developers to bring real real money.　　In February this year, PopCap games transplanted "zombies" to the iphone platform, earning more than $1 million in 9 days, with an average of 9,000 downloads per day. In China's microblog market, Sina Weibo has been considering opening since its inception, and other microblogging products have been announced to be open.　　As the industry's absolute leader, July 28 this year, Sina Weibo pioneered the introduction of micro-BO open platform, in this conference, Sina Weibo has released a number of support policies for developers, will stimulate the enthusiasm of micro-blogging developers, so as to develop a series of good applications, China Weibo market will usher in a blowout.　　Dcci, a well-known Third-party research agency, predicts that the number of active registered accounts in China's Internet microblogging will exceed 65 million by the end of 2010, with a breakthrough of 100 million in 2011 years, with the number expected to break 150 million, 280 million and 460 million respectively by the end of 2011, at the end of 2012 and at the end of 2013. Dcci General Manager Yanping pointed out that Sina Weibo will become the most influential and participatory "source", if the open collaboration is more successful, Sina Weibo can further become the mother of commercial platform, a large number of applications and business model will be derived from this platform.