First of all will be applied to and suning prior to cooperation with suppliers such as partners

"In the future, if Suning Bank is approved, it will innovate the guarantee mechanism and build the credit loan, which will be applied to the suppliers and other partners who have cooperated with Suning before." October 25, in the "Chinese star" China Small enterprises public good lecture gap, Suningyun Group Vice Chairman Weimin to accept this interview said.

Since August 23, Suning announced that has submitted to the regulatory authorities to prepare the application of Suning Bank, to September 16 "Suning Bank" by the name of the Industry and Commerce Department pre-approved, less than one months, suning stock price of four trading.

At present, Su Ning has a microfinance company, Third-party payments, the fund to pay the settlement of three card receipts in the bag, the application is a bank licence and insurance agent sales license.

"We are taboo to be labeled financial labels."

To Su Ning application Bank's reason, Weimin said, is not because Suning main business margin low, but the bank profit is high, therefore must do.

Suning as the offline retail giants, but the response to industrial change, from the introduction of easy pay to the beach fresh, the introduction of supply chain finance, the application of banks, but also around the acquisition, to do open platform-all kinds of layout is Insunin to the future of uncertainty, so around the attack?

Weimin explained that all of Su Ning's financial and innovation business has a clear logic chain, is around to help suning transformation of Internet retailer's main line. "Until now I don't think Su Ning did anything else, we do or retail, the other layout is around the Internet retail this main line." ”

To Su Ning application Bank reason, Weimin said, is not because Suning main business margin is low, but the bank profit is high, must do; but because the bank business can drive Suning traditional main business upgrade, through these financial business help suning transformation, Suningyun agreed to be an internet retail company.

Suning already has the financial business is not the traditional finance, but uses suning in the consumer, the supplier and the big data superiority, revolves the upstream and downstream ecology circle to excavate the value-added service. Payments, small loans and the establishment of banks are all around this goal of the business layout.

Following the establishment of the "Chongqing Suning Microfinance Co., Ltd." in 2012, Suning also plans to introduce a "balance treasure" balance financial services in its own third party payment "Yi pay". Yi Bao has supported credit card repayment, bank card transfer, cell phone recharge and other functions, the next will launch the fund products, online and Suning's more than 1600 offline entity stores will be "double line" with the push.

Su Ning's thinking is very clear: suning small loan is for the consumption promotion and the production promotion, serves its supplier and the partner, provides the production credit for them, simultaneously may provide the consumer credit for Suning's customer, the third party payment is enhances the transaction settlement efficiency, will pay the settlement and the member data better union; Third-party products, such as insurance, are subject to the overall goal of creating an open platform.

"In short, the three major sectors are to better optimize the retail business, reduce costs, the retail business is the core of doing well." "Weimin stressed," We are taboo labeled financial labels, the current financial services to Suning's profit contribution is still ' very small '. ”

But its financial resources, logistics resources and data resources can not be underestimated. The loan interest rate income, the payment settlement income, the consignment Commission and so on the financial income, Suning invests 20 billion in the national own more than 100 logistics center, creates the open platform then can turn from the cost center to the profit center, the suning open platform can collect the massive and the consumer behavior direct correlation data, is the future profit

The future of Suning Bank to supply chain finance as the starting point is very likely, not only to take the road of differential development, but also as the characteristics of private banks to increase the probability of approval. Suning is a A-share listed companies, the application of banking licences from the threshold of equity structure, also relatively low.

The "excellent" and "inferior" of suning Office Bank

Using the Electronic Business Platform database to create a pure credit loan mechanism, this is the future characteristics of Suning Bank.

According to the weimin of Suning Bank, for example, the overseas banks that have never cooperated have found Su Ning's credit 100 million dollars, then raised to 400 million dollars, "We have never used the money of this bank, which makes us feel credit and worth." Market-oriented, service, through the provision of financial services to cooperative enterprises, using the Electronic Business Platform database to create a pure credit loan mechanism, this is the future characteristics of Suning Bank.

Innovative banking services to establish a credit mechanism, do not need collateral, collateral, pledge, etc., weimin that this is the important symbol of private banks, "private banks more important or with their original industry integration problem, if only to earn money that is impossible, because the big banks have already preempted the most lucrative market." ”

Sun also revealed that the application of Suning Bank in Jiangsu Province, Nanjing Related financial departments under the guidance of the Department to do, the future of Suning Bank is the characteristics of the credit mechanism, the initial period of cooperation with suning suppliers and other loans.

Suningyun Group of banks to establish a sufficient financial strength, will all use the group's own funds, or to introduce external investors? "These are the qualifications of the banks that need to be granted, and there is no such detail in the declaration," he said. Weimin responded.

Suning Office Bank, the biggest advantage is the combination of industrial industry and close. As a retail giant, Suning has accumulated a large number of high-quality home appliance supplier Resources, suning sales of products to suppliers. Operational conditions are well understood to assess the risks and provide credit to increase platform stickiness. The biggest disadvantage is that there is no financial experience, "so we have very early invited professional companies to help us plan." "Weimin said.

In fact, Su Ning has been involved in financial business for a long time.

As early as August 28, 2009, Suning to 540 million yuan to subscribe to 1.79% stake in Jiangsu Bank. And for this, weimin smile these are just "friendship participation", not early layout deliberately for it. "Not to be a bank." For example, Jiangsu Bank, Everbright Bank, are invited us to invest, coupled with the previous cooperation of the Bank, we have a friendship to participate. ”

After the approval of Suning Bank, the future of Suning financial business will be integrated banking, payment, small loans and other financial solutions to provide the overall. Will Suning's storefront be directly converted into part of the bank network? Weimin said no, offline outlets are still mainly retail.

Although the establishment of private capital banks have no policy obstacles, but Suning has no professional financial talent, there is no corresponding organizational structure and service system, these are pinned online store is obviously not realistic. "The traditional banking industry has a very tight regulatory system, which has yet to be tested for the adaptability of internet companies that are more lax in regulation and quick-featured." One banker stressed.