First quarter air conditioning quality concern super high quality of Haier air conditioner become a concern champion

In the past 2013 years of the first quarter, the air-conditioning industry has experienced the Spring Festival market and "3.15" baptism, for consumers, the most concerned about what? And for the whole air-conditioning industry, what is the development trend? Recently, China Statistical Information Service Center (National Bureau of Statistics Sentiment Survey Center) released in the first quarter of 2013, "China's air-conditioning industry consumer behavior Research Report", the above questions have been answered one by one. The report shows that the 2013-year first quarter of the air-conditioning concern index fell compared with the same period last year, but the air conditioner quality of concern index rose 11.1%, visible at the beginning of this year, consumers on the quality of air-conditioning more than ever before. Specific to the brand, Haier air-conditioning in the brand focus on the rise of the same time, but also to 18.5% of the Netizen pay attention to the proportion of the quality of attention to the first achievement, in the first quarter of the air-conditioning market again, so that Haier air-conditioning high-quality product image in the hearts of consumers more entrenched. Haier air-conditioning high quality product image in the hearts of consumers has been deep-rooted quality concept of increasingly rich users of high quality demand into the industry power "the report" pointed out that air-conditioning durability, energy saving, reliability, innovation, security, air-conditioning consumers are focused on the quality of content. With the wide application of new technology and new materials in the air conditioner industry, consumers are becoming more and more concerned about the reliability and safety of air-conditioning, and the opposite is the requirement of durability, energy saving and innovation. It is not difficult to see, with the rapid development of air-conditioning industry in recent years, air conditioning products, new types, new features emerge endlessly, consumer demand for products are constantly moving towards a new height. In this case, it is becoming more and more difficult for air-conditioning enterprises to meet the needs of consumers. Nowadays, the market competition is fierce, the consumption demand of air-conditioning has entered the stage of diversification and differentiation, and the change period is also shortened. How to better meet consumer demand, air-conditioning enterprises must continue to think about the problem. and users of high-quality products and services demand, but also become the source of the development of industry power. For this situation, as the sales staff of the store Xiao Li see very clearly, he told reporters "now consumers for product requirements are more and more high, poor quality products are fundamentally not, but there are differences between different brands, such as Haier air-conditioning, so many years accumulated down, many consumers for Haier's quality is very trust." "Quality technology dual-core drive Haier air conditioning development new ideas as Xiao Li said, many users of Haier air-conditioning for many years of quality, service, technology has not only trust and expectations, more is a kind of awe. In the course of development in the 28, Haier air conditioning to make full use of its powerful resources and research and development team, combined with a sound quality control system, is committed to creating more high-quality, more advanced technology, more comprehensive function of products, not only to meet the needs of ordinary families, but also to meet more personalized, high-end needs of the family. For Haier air-conditioning, so that every user is assured that satisfaction is its highest mission. Haier emptyThe key to achieving today's results is that he locks his eyes tightly on the user's needs. Based on user demand innovation system, so that Haier air-conditioning in today's product homogeneity more and more serious market competition. From the creation of the industry energy-saving miracle of broadband CFC-free technology to solve air quality problems for users, in addition to PM2.5 air-conditioning to the current selection of the world's top ten creative products of the Emperor bottle air-conditioning, Haier air-conditioning every step in the front of the user needs, thus becoming the most trusted users of air-conditioning brands.