First-quarter sales profile of American business enterprise

I have been in the "foreign online business retailer's Troika: Internet, catalogue, physical store," a short article, said that some of the big-class foreign b2chttp://www.aliyun.com/zixun/aggregation/8002.html "> E-commerce companies are actually multi-channel operators (multichannel Merchants), the Internet channel is only one of its many channels, although this channel will bring a small share of sales, but the rapid growth, a lot of two-digit growth. According to the Forrester research firm data, the current U.S. sales of the company accounts for only about 6% of the total, estimated in 2013, the proportion will rise to 40%.

How did the US company of business in the first quarter of today? Forrester Research surveyed 80 companies, with 58% per cent of sales increasing in the first quarter, with 44% growing more than 10%, 14% to 10%, and 13% flat;

In addition, 69% of multi-channel operators (multichannel Merchants) reported sales growth, in contrast, only 39% of the net business reported sales growth. It seems that when the economy is difficult, there are more channels and more roads. Therefore, China's traditional manufacturers in the development of online channels, to deal with the existing channel relationship, do not take a few. If the net business in the Internet has achieved a certain degree of success, funds, technology, talent and other relatively perfect, may wish to put the vision to the line down, to build a strong offline channel. At least for the time being, the channel competition barrier is much higher.

Whether the growth of online sales, flat or falling, the U.S. e-commerce companies in technology investment, unambiguous. 72% of companies surveyed plan to increase investment in e-commerce technology. If you're doing e-commerce, you're not feeling the barriers of technology, or the sense of urgency of technology, or being too stingy with technology, you'll soon suffer.

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