First seedling Fortune Forum Oriental Miao Merchants Conference

June 15, Oriental Garden (002310) held the first seedlings Fortune Forum in Beijing and Oriental seedlings Investment Conference. The investment is intended for the Oriental garden distribution throughout the country 19 seedlings base to recruit partners. At the meeting, Oriental Garden announced a new industrial park cooperation mode: For those settled in Industrial Park, Oriental Garden will provide category planning support based on big data in addition to traditional brand, land, technology and sales support Internet based financial support. This mode of cooperation in the Chinese garden industry pioneering, by the enthusiastic response of participants.

Figure: Oriental Garden Seedlings Division President Guo Zhaohui speech

Deep Data Mining Against Structural Excess of Seedling Industry

In recent years, China's seedling industry has been facing the problem of structural excess, Oriental Garden Seedlings Division Guo Zhaohui cited a few examples: In the spring of 2012, "Park wax 2" white wax annual transplant need a lot of nursery, the price rose 3-4 yuan per plant, nurseries and households so hesitate, leading to a serious annual surplus of young plants in the spring of 2013. In the spring of 2013, Luan tree and Sophora japonica annual sales of seedlings, transplantation is also a lot, the price quickly rose to 3 yuan per plant, nursery reunification is another coax. "It is conceivable that the Luan tree, Sophora japonica annual seedlings will soon be surplus."

Faced with this issue, Oriental Garden proposed that the industry data will be the best solution.

"As the largest listed company in the garden industry, Oriental Garden has accumulated a large number of seedling industry operating data covering the whole country over the years. With the maturing of big data technologies in recent years, these data have a wider range of value. Precise forecast is one of them. "Guo Zhaohui said," Eastern Garden based on these technologies can be relatively accurate for some time the seedling market forecasts, so as partners for the selection of nursery stock to make more professional support. "

Internet finance partners for "blood transfusion"

As we all know, seedling production time is long, the so-called "ten years of trees," the project investment into a salable product takes a long time. However, banks lending to the industry is very conservative, which led to the seedling industry, a large liquidity gap, high financing costs. In response to this problem, the Oriental Garden using the recent popular Internet finance also gives a solution.

Oriental Garden, with its e-commerce platform "Miao Internet (www.miaolianwang.com)" to create a seedling industry for the Internet financial products - "Miao Miao Credit", Oriental Garden, or will use the product for its partners to provide Financial support. It is reported that the product uses P2P network loan model for the seedling industry chain participants to provide small and medium loans.

Data show that Miao Miao lending has provided loans to two pilot users: a loan of 100,000 yuan is lent by a Miaonong in Danzhou City, Jiangsu Province for the conservation and expansion of ginkgo seedlings, while a Beijing-based garden company lends 1.5 million yuan Yuan, specifically for seedling procurement. It is understood that at present these two loans are in the repayment period.

In this conference, the Oriental Garden also launched to help co-merchants distribution, underwriting and other cooperation model mode to relieve their worries, by the enthusiasm of participating businesses support.