First sports number of football, four years once the World Cup

Guide: The first sports number of football, four years once the World Cup. Such a super event, naturally let merchants rush. It is no exaggeration to say that the 2014 World Cup in Brazil is the most important marketing for many FMCG companies and global multinationals this year. Marketing to occasion hot spots, should be counted as a basic knowledge of the industry. The so-called occasion marketing, with less effort.

"The World Cup, to" occasion "

The first sports number of football, four years once the World Cup. Such a super event, naturally let merchants rush. It is no exaggeration to say that the 2014 World Cup in Brazil is the most important marketing for many FMCG companies and global multinationals this year. Marketing to occasion hot spots, should be counted as a basic knowledge of the industry. The so-called occasion marketing, with less effort.

"2014, marketing More" move ""

There are reports predicting that a 70% of the overall Internet traffic will soon come from mobile devices. In other words, mobile devices will become the main battlefield of marketing. In other words, apart from the micro-blogging and micro-trust platforms that are born to move, more based on mobile device characteristics of geographical location (LBS), real-time (real time), line offline linkage (O2O), short video (such as micro-vision) and open up the platform of large data, the mobile platform of integrated marketing will become the mainstream trend of future marketing.

1, True love Luxury: Darry ring true love proposed rings,

Grab micro-View opportunities + Situation marketing orders quadrupled

Short video in the big event shows a strong explosive force, according to statistics, since the beginning of the video of the highest number of micro-video playback of nearly 60% of the World Cup-related. As the first brand of marriage proposal, Darry ring (dr True Love Rings) will focus on the micro-vision, as its "World Cup football Baby" activities exclusive partners.

World Cup soccer baby competition video One out then attracted countless micro-view large forwarding interactive, instant playback of millions, forwarding volume thousand, a large number of micro-view Reds jealousy, exert all the tricks, the goddess can be said to have a good time, and onlookers are followed by the point of praise support. Many male fans are waiting for the gap for their girlfriends to choose Darry Ring, ready to propose.

With the baby to the Darry ring, the Battle of the Rings, darry the focus of the topic from the World Cup to the success of the game sparked the Darry ring, for the baby, for football baby, this is not just an event, but also a lifetime to get the only true love of the opportunity. In the Micro-View tab page, H5 page and so on show the activity as well as Darry ring brand information to maximize the enthusiasm of users to participate, and in a short period of time to gain a large number of fans follow the attention.

Total Video: 8235, total broadcast volume: 91475, Total Comments: 116584, Total point of Praise: 563976, Total playback: 88222186, Total share: 86142. Allegedly entered micro-vision one months, darry ring reached the millet (micro-view operation half a year) of the same level of interaction rate, become a soaring black horse. During the World Cup, Dr's order volume doubled!

Comments: The Goddess is responsible for sending pictures, cock Silk is responsible for the praise. Micro-vision Thigh is very thick, short video potential is very fierce, darry ring very fire, true love the only concept is very good.

2, search engine: Baidu

Knockout Big Data predicts score 100% accurate

Without the Octopus "Paul", the beauty of the anchor "squid Liu", the King Bailey also adhere to the crow mouth forever. As a super tournament, in fact, the prediction of scores, small gambling is the most concern. The World Cup, Baidu, Goldman Sachs, Google, Microsoft and other global companies have joined the big data "crazy guessing ball" activities! This is called the strongest brush sense of existence.

Surprisingly, Baidu's big data on the eight-strong, 16-strong forecasts are all correct, accuracy of up to 100%, group game accuracy of 58.33%, higher than Microsoft Voice assistant Cortana and Bing's 56.25%. It is reported that Baidu used large data to search the past 5 years in the world 987 teams of 37,000 game data, and the lottery market data into the forecast model, the construction of the "World Cup forecast" product of the football match forecast model.

Comment on: Big data is not big flicker, technology lets wager ball more relaxed.

3, news website: Tencent Network

Real-time marketing, poster piercing

This is a bold marketing attempt: Tencent during the World Cup, based on the user's meticulous large data analysis, around the World Cup, in each hot spot, with an average of several minutes to produce more than 200 impressive instant posters! According to the fans, pseudo fans, the peripheral people browsing time, Media contact and focus on the accurate analysis of the topic, Tencent use real-time event information, derivative content and hot topic content to users of this 24-hour, multi-channel dimension of marketing, in the World Cup one months at any time affect the user, forming a wide range of heat.

Further, Tencent through the online H5 interactive page to trigger user-made posters and upload the depth of interaction, in just a few weeks to collect more than 5,000 users self-made poster content, greatly mobilize the user to participate in and test the overall spread of the impact on users.

Comment on: The brand in the big event full use of "content + Time + interaction", can enhance the user experience, enhance the sense of participation. Whether it is a joke, poster, or video, as long as you can personality, adhere to, unity.

4, Electric Business Company: only product will,

Woman Shopping Festival, emotional guide to "anger for shopping"

As we all know, the World Cup is a man's carnival, but for women is to become a "soccer widow." In the World Cup in full swing, Guangzhou, Shenzhen, Chengdu, Chongqing, 4 of 100 sexy hot beauty, shoulder "only product will" shopping bag, driving the body of the car appeared in the bustling business district, and pulled out "you see the World Cup, I on the only product will" banner. This hot spot, this visual impact, triggered passers-by crazy photo photo. This is the internet age of entertainment mentality-no need for men, women can enjoy their own hobbies!

Of course, the only product will be not only eyeball, but the introduction of the true "618 love special Sale." June 6, "Beauty Makeup Day", June 11 "Home Day", June 18 "Clothing shoes Package Day", June 25 "parent-Child Day", the World Cup during the special sale lasted throughout June, low to 10 percent, to let women from head to foot, from the inside to the outside high.

Comment on: The revenge of the soccer widow! You see the ball ignore people let elder sister heartache, sister will spend money to make you ya routong.

"Four cases, three summary"

To sum up, you can find a few clear threads:

First, play with the media properties of the product. These plans are tightly centered around the product! No matter the marriage proposal the first brand Darry ring, or Internet search, special selling, itself can be extended to display the topic of public concern. Many people are keen to talk about the new media, the media, in fact, the most attractive to users is still products, the most fundamental "media" is the product itself.

Second, good at O2O (from the Internet to the net). From the Internet to the depth of the network integration! The so-called experience economy, the core of marketing 3.0 is experience. Access to information on the Internet, the formation of memory points, online under the appropriate scene trigger, direct import services or generate consumption, this is O2O.

Finally, download the app grab entry. In the past, everyone is struggling to get their brains to focus on micro-blogging, the micro-credit public number, and now lets users download their apps. Although the two-dimensional code is very ugly, but everybody in all propaganda material is anxious to add, because it is the entrance. Spreading influence, downloading apps (or pulling sales) becomes two hard KPIs, and the latter has a higher business weight.

Wen/Tall Figure