First-tier city partial price sale

Securities Times reporter Erlend at the end of June, Beijing and other first-line cities in the sale of some real estate project sales reappearance, a number of cities in the first-hand room turnover has rebounded.　　Industry insiders believe that developers priced below expectations is the main reason for sales recovery. Recently, Beijing and other first-line cities in some real estate opening prices in April high on the basis of the decline of about 15%. such as the opening last week in Beijing South Five ring of Poly Jasmine Mansion, the average price of 16,700 yuan/square meters, compared to the regulation of similar real estate about 20,000 yuan/square meters of high prices have fallen, the decline in 10%-20%. June 19 open Ocean Qin Landscape project, the overall contract price in 25,000 yuan/square meters, than expected to lower the price of the opening of about 10%.　　Again, such as Vanke holiday scenery transaction price of 24,400 yuan/square meters, poly Garden (suburban) turnover of 7600 yuan/square meters, are lower than expected opening prices of 10%-20%. The price-opening project was sought after by investors. According to official signing data, the Poly Jasmine Mansion last week opened 662, the current sales rate has reached 95%. Ocean Qin Landscape signing rate of 90%, Vanke holiday scenery signing rate of 92%.　　Poly Garden (Suburban) opened 8 new buildings, the signing rate reached 71%. Of the 14 key cities, the volume of hand-house turnover rose by 6 in Monday. Among them, Beijing Rose 50% Quarter-on-quarter, Guangzhou Rose 8%. And the overall settlement of the housing situation also appeared to improve.　　According to the full sample data of CITIC Securities tracking, last week, Beijing residential transactions rose 29.9% in the chain, Guangzhou Rose 58.9%, the Shenzhen chain Rose 60.2%, Hangzhou chain Rose 10.3%, only the Shanghai Quarter-on-quarter decline 5.5%. Citic Securities analyst Chen Cong that developers rational pricing, the new price lower than expected, is the main reason for sales recovery. In addition, the development of commercial active use of various marketing tools, holding various activities to accumulate popularity, but also produced a certain effect.　　Chen Cong expects individual housing companies to record sales in June at a new high this year. Guotai analyst Sun Jianping said the response to price cuts typically went through three stages, namely, price increases (the price is effective), lower prices to reduce sales (no effect on prices), and continued price increases (with reduced prices). June at the end of the first part of the city in the early days of the high point of the market fell 15% or so after the increase in sales, but whether the real estate will enter the next stage, that is, the stage of price reduction has yet to be observed.