Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall
I am a just learn seo soon novice, write this article is mainly for the purpose and more SEO enthusiasts to communicate, to more SEO predecessors to learn, but also to give me the same SEO novice to provide self-confidence.
Because of good relationship with the customer, so this is to help customers free of charge. This customer's website is we do, if I remember correctly this site is March 20 or so on the line, to today has been full one months. Because the customer's website update is not very frequent, so until now, Baidu has included 4 pages, Google included 33 pages, Yahoo 4 pages.
First of all, we confirmed with the customer a few key words, respectively, "Public logistics, Xingtai Logistics, Xingtai cargo consignment, Xingtai-Chongqing Special Line logistics, Xingtai-Chengdu Special Line Logistics, of which Xingtai logistics is the main key word," public logistics "as the key word, auxiliary key word is" Xingtai cargo consignment ", the last two are long tail keyword. Because "public logistics" is the unique keyword of the unpopular, so do not do too much work, let it in Baidu and Google ranked first is very simple. And for the remaining few keywords, I have done the following:
1. Focus on writing a good title and descriptive information (believe that the people who have learned SEO know that the title is directly affecting your ranking of one of the key factors).
You can see I wrote the title is "Xingtai Logistics, Xingtai-Chongqing Special Line logistics, Xingtai-Chengdu Special Line logistics, Xingtai cargo consignment, public logistics," I put a few keywords are placed in the title, as far as possible natural arrangement, and the number of characters controlled within 40 of the best.
Advantages: Focus on highlighting keywords, naturally repeat 1-2 times to increase the density of the keyword.
Disadvantage: I write is not very natural, a bit inflexible to set the keyword. (SEO master Write the title looks very natural).
Summary: Title needs to be short and concise, highly summarized, contains keywords, the key position as far as possible, the higher the importance of the left, to ensure uniqueness.
2. Write good meta tags in the keywords and description (some people think that keywords is not very important, but I think it is important to write these two tags, at least the natural repetition of your keywords)
For the customer's website, I wrote the keywords is "Xingtai logistics, Xingtai cargo Consignment", description is "the most intimate logistics to bring you the most attentive logistics services, mainly to provide Xingtai logistics services, there are xingtai to Chongqing cargo consignment line and Xingtai to Chengdu Cargo transport line." We use their own services to obtain your satisfaction, for you to win more benefits and value. ”
Advantages: Natural repetition of keywords, to increase the density of the Web site keyword. Try to increase the density of the keyword to 2%-6%.
Disadvantage: Malicious heap beecher keyword words, will be search engines as cheating, we have to grasp a degree.
Summary: Keywords write the shorter the better, it is best to write 1-2 keywords on it. Description use natural language to describe the title and content of the Web page, not a list of keywords, describing content with the page title and keywords content has a high degree of relevance, descriptive text not too much (recommended in 100 words characters).
3. Add the Alt attribute to the picture, and the property is set to the relevant keyword information. (For example: The EF logo picture, I set its alt attribute for "Xingtai logistics").
Advantages: Spiders do not crawl pictures, but can effectively access the text of the alt set, when the viewer can not download the picture, the text to show viewers to view.
Disadvantages: More pictures, not very good to do optimization. and increase the load speed of the Web page.
Summary: The ALT attribute is also important, so it is necessary to write it.
4. Enhanced processing of keywords in the content. (This is also an important process of SEO)
I believe we all know that there are a variety of methods for the reinforcement of keywords in the content, each with one hand. Let me just say a few common tricks. First of all, you can use the H1 tag to label the title, use or label bold keywords, but also to the keyword underlined, set tilt, discoloration and so on ... We can according to their own site structure reasonable processing operations. For the customer's website, I used is to the keyword "Xingtai logistics" added a label, emphasizing the importance of keywords.
Advantages: Tell the search engine that the words you have enhanced are the most important keywords in the page.
Disadvantages: Not too much processing, resulting in a complex page.
Summary: Suitable for their own method is the best, SEO learning is flexible.
5. Check links, no dead links or invalid links.
Dead links are so-called invalid links, which are not open links to those sites. You should know how scary the influence of a dead link is? Dead links to search engines is very unfriendly, spiders climb to the dead link, there is no exit from the dead link crawled out, so this site will not be like the search engine, the weight of the site will be reduced, not good rankings. And for users, the existence of dead links, the user experience is not good, many words will make users less loyal. So we should check the link of our website more, avoid the dead chain. If necessary, you can create a 404 error-handling page, which is a good way to optimize.
6. Links: Customer's website, I basically did not do friendship links, only left a technical support is our studio link. But I still believe that "content for the king, outside the chain for" the truth, so we should find similar sites to do links, which is very good for ranking. Already very long-winded, so here I don't explain how to do outside chain, hehe ...
The first time for customers to optimize the results obtained.
Main keyword: Xingtai logistics Baidu ranked 25.
Second keyword: public logistics (Baidu ranked first, Google first).
Auxiliary keywords: xingtai cargo consignment (Baidu 3rd).
Long Tail Keywords: xingtai-Chongqing Special Line logistics, Xingtai-Chengdu Special Line Logistics (Baidu first, Google first).
This is my first time to do SEO practice, I feel quite successful. But this is not what I want to get the final effect, so I recently to the customer to do the optimization, but the current Baidu snapshot has been retained in number 21st has not been updated, also do not see the latest effect. But I believe that perseverance is victory, do SEO need is careful and patient, can not bear the loneliness of the people is impossible to succeed.
I qq:50636661, hope and more SEO enthusiasts to communicate and common progress.
The last nine-wing network studio (www.web9e.com) I wish you webmaster friends 51 happy!
Source: Chongqing Nine-wing network studio, Address: http://www.web9e.com, this article belongs to the original nine-wing, please note the source of the link form, otherwise please do not reprint, thank you!