Five aspects of the significance of research keywords

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The internet is growing faster, many webmasters change the frequency of the site is also more and more quickly, hard to do a site to adhere to a period of time, found little profit or no profit to give up, which is a big reason is the choice of key words caused by mistakes, may have just started without careful study of keywords and competitors rushed into a field , to the end of their goal to find more and more distant, so this article will be from five aspects of the meaning of research keywords, hoping to let the webmaster understand the importance of research keywords on the site.

First, the core keywords have flow: Each site's core keywords must ensure that people search. The core of the site keyword can not take for granted, I think the flow of the keyword does not really have the flow, or even if there is traffic may not be able to do the rankings. Often see a lot of websites will be the company name as the core keywords, in fact, when your company does not have brand awareness, often no one search. Also can not use the industry's general name to do keywords, such as "SEO", although the Baidu Index shows that the number of searches per day to reach thousands of, but many are webmaster in the study of SEO rankings conducted by the search, rather than SEO services targeted customers. So the core keyword selection must ensure that the user search to reach a certain number of levels and have a certain rate of conversion.

Second, optimize the difficulty: search for the keyword is not to target the most popular words, optimization difficulties must be considered. Some keywords such as "news", "weight loss" and so on, although there is a large amount of search, but for small and medium-sized enterprises and personal webmaster, want to do this kind of popular keyword rankings, if there is no strong resources and human support basic unrealistic. So choose to be sure to have the search volume, but the competition is not very difficult keywords.

Third, effective flow: To do site traffic ranking is not the goal, traffic for the customer is the goal, so select the keyword to target effective traffic rather than mass traffic. Even if you work hard to do the hot keyword ahead, there is not necessarily a high conversion rate, but also waste a lot of manpower and resources. For example, the "lawyer" as a keyword is not appropriate, users search the word intent you can not accurately judge. The choice of the key words "Shanghai Lawyer" or "Shanghai criminal Lawyer" will be much better, the search for users of such words will greatly improve the possibility of conversion to customers.

Search diversity: The words that customers search are often diverse, many of which we cannot imagine. Now many users search the general short words may not find results, slowly began to use more specific, longer words or even the whole sentence to search, and this ratio is improving, so no matter from the user intent and commercial value, more specific, longer words are very meaningful. Webmaster friends in the selection of core keywords also pay attention to the user's search diversity.

Looking for new opportunities: everyone's thinking has limitations, we often choose the keyword as the daily most commonly used vocabulary. SEO personnel to jump out of the thinking limitations, using search engine keyword extension tool can dig a lot of related keywords, in these words, you can see too many words that you do not search at all, and you will find words that have common or obvious trends, and it is necessary to try to incorporate these words into the web site, or even add new columns. Mining from tools is often one of the best ways to discover new opportunities and expand content.

Well, this article first written here, the keyword research has a great significance, selected the key words have been for the site to pave the way, in the future of the article I will continue to communicate with you about other SEO knowledge. This article comes from: Taobao Shopping guide NET, http://www.taobaomenu.com, welcome everyone and I contact, also welcome reprint, reprint please keep the link, thank you!