Five aspects to be paid attention to in bidding promotion

Although the bidding is boring, but only to insist on a search for truth will reach a policy. The final quote is also the impact of ranking, your key word star high but the bid is low will not get a good ranking of Oh, so that the two are stable.


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below for small head bidding software small series to do to promote a few months of experience, although not what truth, but expect us to come together to communicate.


 


1, the key word grouping is very important. If many key words are divided into a group, not every idea can be set on the key words can be read smoothly. And the key word will have a wildcard, so if each implementation unit of the key words too much, will form a concept and key words of the mismatch or the idea is not smooth. Baidu to mind is 15-30 key word a group, but to practice to see the group the more sophisticated the better.


 


2, write the concept of key words put the first name. Write ideas must put the key words in the first sentence, so no matter from the user experience point of view, Baidu is still bidding system, the key word put the first sentence to help improve the click rate.


 


3, the description of the concept in the guidelines. Must add the wildcard character, the best is 3 float red contrast is suitable, the idea best is two long one short. It is also the title short, describing 1 long, describing 2 short in the guideline. One implementation unit is best placed with 5 ideas and constantly updated.


 


4, Account update is very important. Ranking is not always unchanged, so often on the account to update the key words and ideas. If not updated, the ranks will fall. The higher the ranking is not the better, the ranking is also determined by the key words of the star and click-through, and other also have to see from the Baidu account implementation time is not the contrast long.


 


5, what are the main factors affecting ranking? Once always thought is the bid and key words of the star-dominated ranking, otherwise, after the internship found that the biggest impact factor is the click rate. So to constantly test the selling point of a product which is the comparison of attractive, which hits high, the idea of no click-through deleted, from the beginning of the compilation of user comparison favorite selling point.





the best use of a, B test, screen out the selling points of netizens, has always been to these selling points to write ideas, the idea of the click rate will be more and more high.


 


Small head bidding software to provide trial writing.


 


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