Five characters to be noticed in the process of brand building

Absrtact: Some time ago their blog was K home, in Baidu all the keywords are not found, causing me to fear for several days, fortunately some loyal users can find my blog through other search engines, or through the input domain name directly into the

Some time ago their own blog was K home, Baidu on all the keywords are not found, causing me to fear for several days, but some loyal users can find my blog through other search engines, or through the input domain name directly into, so that I share things can be recognized by everyone, Sincerely thank you for your support. And this also tells me, when the blog unexpected situation, or brand or cognitive is a Web site development of the King, search engine is just a tool, nothing more.

And recently some friends to my blog message also often said, often seen on Weibo on a grid of people to share the mobile phone information, and caused a certain number of reprint, said my blog has established a brand. I think we've obviously had a bit of praise for a grid, as a grassroots webmaster, we still have a lot of road in the process of brand building, and the reason why my blog will be welcomed by everyone, may be the content of the article for everyone useful, but said that their own brand building, I also specifically to the industry's teachers to consult some, After their own concluding feeling brand building process should pay attention to five characteristics.

Global。 Brand building is not what we call our main business, let more people know and visit their website, this is at most a kind of heat, and the real brand is based on the overall positioning of the site, and then choose to cover a comprehensive marketing model, as marketers Stephen said, first-class enterprise selling is a way of life, And we're going to give it to the user, not what you need to come to my site, but what my site can provide you need.

Persistence. When the website traffic becomes big, the popularity promotion, this time the brand is not calculate the brand? May or may not be. Because the nature of the user is the profit, at this time your site is to provide you with what you need, so will receive a lot of attention, and if your site does not have this lasting momentum, then the last to leave the market is you. Nokia's situation seems to be the case, although it is expensive for the former mobile phone giants, but Nokia is still shaping the brand, because the market is changing, and they are following.

Guiding nature. Before the nine teacher once said to me, brand strategy is considered from a global perspective, then it determines the already under the control of propaganda activities and controls, and this guidance is actually said in the specific process of marketing, we have taken all the relevant means of brand development. Perhaps everyone will say, marketing on the marketing, publicity on the publicity, said that the good thing to do, it is not so, because the publicity is also in the user to transplant a corporate culture, a spirit of the site, although we can choose the direction of marketing, but marketing must be consistent with the nature of the site.

Systemic。 I think we must understand that. Brand promotion and related strategic development are to be promoted, tamping, protection, renewal and retreat, such as a series of links, it is a relatively unified whole, but also a interrelated and interactive body, transformation is the concept of ascension from this step.

Innovative. About innovation, I think we can only rely on their own to explore, because the development trend of the whole industry is very fast, a marketing means can not be used for a long time, just like the original blog comments we like to promote, in the current blog industry recession today, want to gather a large number of popular in the short term is not possible, then I want to go to micro-blog propaganda than , and the precision of the marketing method must be high, in this can share a trick, is to do net make friends can go to the Pig website to publish the task, can be a bidding task (not advance payment), in the cause of concern at the same time can promote visibility, in short, rely on everyone to think.

A grid is a grassroots webmaster created grassroots blog, we no matter how to say, the brand is the goal we strive together, although seemingly very distant, but not to do how to know not?