Five content strategies that really make the site a success

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Now has really entered the content of the era of the king, from the May Baidu crackdown on junk news, to the June Big K station, Baidu official has clearly indicated that this is to eliminate the garbage station, improve the quality of search results. So now if you are still doing copy and paste, pseudo original words, I guess you are no way out. This era has been announced, so what kind of content is the search engine like, or to say that users like. This content has what kind of characteristics, we can use what kind of content strategy to the website, these questions became the current seoer the most concerned question, I also did a lot of research in this aspect, share with everybody today.

One, enhance the flow of the site content strategy

What is the key to lifting the flow (PV)? Very simple, lets the user click the website's page massively, reads the content of the website. Browsing more pages, the flow of natural to go up. How can you increase the user's click behavior?

1, according to user preferences, increase the number of articles corresponding. Note that the article here refers to the content that the user likes.

2, enhance the relevance of the relevant articles. For example, the final article page of the recommended articles, text links within the text, links to key words, article tail of the relevant news, recommended reading.

3, increase the number of pages, operating procedures. For example, take one step to complete the operation, change to two steps, a page can be finished, change to a couple of pages. Like to increase the number of pages in the article, the download page to increase the jump page.

4, entertainment content. For netizens, Internet entertainment is the ultimate goal, so want to increase the site stickiness and flow, the appropriate entertainment content is essential. For example, the most common use of the commercial Web site: A variety of beautiful image library.

Second, enhance the content strategy of the website IP

1, need to have enough content page, the page more keywords naturally more, the probability of being searched is greater.

2, feature columns and content or topics. The steady growth of website IP is the key to the conversion rate of new users, if the user does not settle down, it will be difficult to have big growth. Even if some methods can be in a short time to obtain a large number of IP, but a long time or promote a stop, IP will immediately drop. Therefore, the characteristics of content and the construction of columns is essential, these are the key to retain users. But often the characteristic or the specialized thing, also easily produces the Word-of-mouth effect in the user.

3. Flow Union. Some commercial websites often use the technique, the effect is very good, but it is more time-consuming and manpower.

Third, enhance the network brand content strategy

The establishment of the brand is the most difficult, because the flow can be fabricated, IP can be faked, ranking can be false, but the brand is hard to fake, because he needs to get users or even the industry recognition. Basically, the brand is built on real Kung Fu. Here to provide you with three kinds of ideas to build the brand:

1. High-end content. Includes high-end reviews for the industry, exclusive authoritative data, etc. Notice that what is said here is original, not reproduced. (This one is more important)

2, high-end crowd. Including high-end crowd interviews, the establishment of expert columns and so on. The main idea is to bring the industry's high-end people to their own web site, so that they can publish ideas and ideas.

3. Help users. If you can't do high-end, you can take the civilian route. Help users solve problems, obtain the support of a large number of low-level users, can also build a brand. But it takes enough patience to go this way.

Iv. improving the content strategy of user registration quantity

To increase the number of user registration, first of all to find out what the user will be registered

1. Resources. Most people cannot resist the temptation to scarce and difficult resources. For example, what good software downloads, excellent tutorials free download and so on.

2. Sense of belonging. If a forum has a good atmosphere, fun, or focus on the same people, so that users can find emotional sense of belonging, it will also promote their registration.

3. Resonance. The user's view in the forum is very original or very sharp, can cause the user to resonate. Then they'll probably sign up for a few bricks.

4, the celebrity. Celebrity Charm is unlimited, so each forum should attract celebrities to register on this platform.

If you want to improve the registration of the forum, then around the above four points to the site and content optimization adjustment. Here to tell you one of the easiest way: find some of the industry's hot resources, such as the guest directory, media resources, and then set up to download, or payment forum gold to download, the effect is quite good.

The content strategy of retaining users

Have you ever thought about what kind of content will keep users, what content will bring users. Of course, we have to bring the first, and then to retain users, how to bring the user also told you before. But more embodies the technical content is brought after we have to keep, otherwise, like a river in the water, have become our website of the passing, so there is no accumulation, optimization will only become more and more tired. In fact, I have also thought about this issue countless times, and finally summed up several points:

1, the content of the news class, because the news is a no end of the TV series, can always be sown down, this will create a comparison of user habits, you can let users just want to see the news when they think of our site. Then we recommend some other content.

2, functional applications, for example, we SEO industry webmaster tools, we have to check the site every day, so webmaster tools are necessary artifacts, we can according to our industry to develop a corresponding application, so long as users want to inquire what, will think of your site, this time you have succeeded, In this way, to create a website brand is also a good promotion role.

3, interactive communication, you retain users you have to interact with them, such as communication tools now so developed, we can communicate in the QQ group, can also use micro-blog to communicate. For example, we can focus on some of the most popular industry news or changes to discuss with others, so that the user can create loyalty, which is the best way to retain users.

4, excellent or unique resources, this should be based on their own industry characteristics to do, such as our SEO industry, we develop a good software, free for everyone to use. But recommend to a few friends, get the invitation code and so on. This can also help us promote the site, in fact, the software needs to be updated according to changes, so often let them come to our site download, of course, this kind of software development of the more the better.

Above five points if everybody can do well, believe that your website must be a successful website. In fact, here also want to send a message like this, that is the site has come to the real content of the times. The chain of the past, we used to spend most of the time on the outside chain, so that the content part of the poor, resulting in the site is not ideal. Now everyone can reverse this situation, spend most of the time on content, outside the chain of construction only need a small amount of time on it. article content by 360 weight loss Station http://www.360jianfeizhan.com/original published, I hope this article in the content of everyone has a certain guiding factors, thank you.