Five days of time, millet and music to start the public relations war

In the last Friday, the media issued a press release, and in the circular said that the millet piracy, the last lotto win, to now, millet music depending on both sides have launched a few rounds of PR war-and can be ordinary tort lawsuit to so dog blood PR war, estimated that is millet music can do it. Now the battle is not over yet, but it has been good enough, now we might as well do a phased summary, to count the pros and cons of both of them.

First Stage

Le See in the June 27 against the millet copyright lawsuit wins, therefore le sees to the media issued the draft, claimed that "Le sees in sues the millet box The theft case the has obtained first victory". This message has also been widely disseminated in major media.

As far as the win is concerned, it is quite optimistic, on the one hand, because of their own legal victory, but also for the future will be other OTT hardware equipment infringement set up a good case, and on the other hand, the victory of the lottery may lead to exciting and so many other copyright enemies to follow suit, and millet box business reputation, Economic interests are at risk. However, if the long-term strategy, the victory also does not need to let everyone know, le see the draft is actually a bit of a high-profile, but rather low-key some, do just let the industry knows, and let millet in the content of poor, lawsuit-ridden premise is not a good thing? Step back, Even if the piracy of millet needs to be widely exposed, it does not necessarily have to be in the fore. Diehard this trick will not use, le vision blunder.

This stage millet did not talk, I am afraid is in the public relations after the big strokes, so natural negative, and music as the merits and demerits, performance is mediocre.

Second Stage

Millet issued a statement on Monday, June 30, saying:

ICNTV Future television to understand that the company and Icntv Future television has been the content of cooperative relations, because the music video box and TV products in the broadcast control and video content has not strictly comply with the management requirements of radio and television, ICNTV Future television has terminated the license with the company's licensing partnership, But the content cooperation continues to carry out according to the original contract.

In a statement, Le said:

Millet dare not face the verdict, trying to evade legal responsibility, not only do not reflect and apologize, but the relationship between music and partners to sow discord, smear the infringed party. This kind of bad behavior of millet company is indignant! The cooperation of CCTV Cntv's future television with the Internet TV broadcast control license has never ceased.

The paradox is that, with the millet, Lok as the ICNTV has not yet been silent.

Millet's statement in fact did not have a positive verdict, but a hint of the people: "Le depending on the relevant OTT products in violation of the SARFT policy." This move is ingenious-----------------------------transfer people's attention to piracy You know, recently, SARFT has just issued a "closed letter" name criticized the cat box, hundred-vision, China, such as a number of video players, but has not named music, but the millet statement is undoubtedly an attempt to the supervision layer of sight to the music.

A good recruit diehard.

The retort is expected, but unfortunately, it was never expected that millet would not take the usual route. The statement for Millet is "rumor", but the loss of reputation is irreversible, as to whether the regulatory layer has been eyeing the music, that only God knows.

ICNTV (future TV) of the silence has its difficulties, to know the last time the millet face Youku lawsuit, the shot is the ICNTV, it actively used "stolen broadcast" sued Youku, because the latter did not use their own licences. This is because the music and millet is the use of CNTV Internet television broadcast control platform licensing the largest regular customers, in both sides with their own license plate fight, although icntv to the truth of the facts know, but who with the money? No one can sin, pretend dumb good.

This stage millet PR although sword walk slant, there are rumors of suspicion, le see also angrily accused of its "bad behavior", but Millet has succeeded in the public's eyes from the piracy of the lost, will be pulled to the conventional public relations war on the scold, from the effect, can get a good point, but from the moral level to see, hehe; At this stage, the successful music vision is somewhat passive, some OTT industry common problems (Internet television license plate) by the millet amplification and distortion, music is not flushing to love money icntv for their own testimony, from the legal and moral level can be described as excellent, but from the effect of public relations, hehe.

Phase III

"The quality of music and video TV is poor", "le See the boss Jia Yue Pavilion Escape," Lei, said the guarantee of production capacity "," the War of the millet copyright "This title or content is not secret, friends circle and micro-letter public account, and even tiger sniffing the background of the list of contributors to brush the screen wildly ... Tiger sniffing June is not confirmed by both sides of the official, but at this sensitive point of time to see these mutual attack speech, thinking not divergent. Internet video Circle of public relations are attacking each other, probably so: first in the media to send a draft of mutual blame, and then ignited each other by one side to scold the fuse, tearing shameless, eventually into the micro-letter, secret and other private social networks black.

Both negative points.

The most happy is the infringement has not been prosecuted video site: They can invoke the case to continue to prosecute millet, and the next win without the limelight, as long as the following music to the siege of Millet on the line; the regulatory layer can also be secretly pleased, the next time to take the private audio-visual enterprises Shajijinghou; Icntv was used by millet to talk, Had to bow silently away, two not offended behavior can be understood, but in the end the licensing business to the music, such as millet and other manufacturers are only "toll", you can not change anything else, so the dilemma of ICNTV if the customer care, will be another big loser.

summed up, fast before dying still can wash, thunder still can install pure, millet you have to admit oneself piracy and apology, start to buy copyright not to get. Money is going to cost more, but since you want to occupy the living room, that on the video circle of the bed then don't shout pain, now drag down at most is the opponent to the supervision layer under the nose, oneself unavoidably a robbery, engage in the so-called marching, disturb the ecology, why; Le see you can invoke the case to encourage peers diehard, why hype, backfire? Their own public relations department, actual combat experience, the result hand a good card hit to the stalemate.

Finally, see it friends in the music as a mobile intelligence company, or will be announced in 3rd phone plan. It seems that the war of words as foreplay is no longer necessary to sum up, the confrontation is still behind.