Five effective methods of local talent website promotion

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The author of this year has been doing the local talent website to explore the market, before the Webmaster network has written an article, with their own personal experience, elaborated through QQ Group, blog, licensed e-mail and other effective way to promote the method. These methods have been used so far, and need to continue to do, in order to achieve better results. The author introduces several methods today, some of them have tried, some are still in negotiations, but also hope that the initiation of a discussion.

Method One: Participate in the campus job fair.

A chance, a friend introduced me to a small field job fair at the Sichuan Jincheng College, where I was going to take part in the main attempt, and also to recruit some business and clerical staff for ourselves. In addition, we also received two booths, by the way to our annual member customers, as a free value-added services. Students of the school's students are very enthusiastic, the need to decorate all the content, we just need to bring roll up and apply for registration form the past can be. Not only we have found talent through this job fair, at the same time our 2 customers also have a harvest, to our approval degree is bigger.

Generally speaking, there are several benefits of attending a job fair, first, campus recruitment is generally free, as long as you contact the school's graduate office in advance, get one or two booths no problem, if you can get more booths, you can provide free to the enterprise, as value-added services. Second, you can go to the site and the recruitment of enterprises face-to-face communication, collect potential customers, and through their own publicity at the job fairs, so that more enterprises and individuals to your site and service advantages have an understanding. Third, if we can undertake campus job fairs, the effect is better, all publicity, can play "contractor" or "co-organizer" word, this is my next effort direction. Campus job fairs are low cost marketing methods.

Method Two: Cooperate with industry website.

A lot of friends asked me how to do some advertisements in Chengdu SouFun. In fact, I did not deliberately to do, but there is a friend of the initiative to find me to replace some of the advertising mode of cooperation. In fact, we can think about, need to find a job of the individual, will inevitably involve renting problems, then they will go to the site to see the housing, then the choice of the joint Rent Channel cooperation is undoubtedly the best place. You can find a local large real estate intermediary website, on which you put your talent station ads. On the one hand can cause more individual job seekers to your site to register resumes, another aspect, some real estate intermediary companies will also through these rental network to find your site, bringing some potential customers. Of course, your business staff in the business with some real estate agents to discuss the time, you can open the ads you do to provoke more interest to customers. You know, real estate agency is a good source of local talent station.

Method Three: Seek the cooperation of vocational Technical school.

When I attended a salon, I met the marketing director of a vocational technical school, and then she found a graduate office teacher. Very well, the teacher posted our recruitment information to the website, we have any staff needs, we can always find her, and then they will be our demand information posted to their official web site, to help us recommend talent, so that they will be more students to understand our website, but also let us to the Enterprise member service work easier to do, Because the talent of the enterprise I can provide some through the vocational technical school. Later, they also invited us to participate in their school special job fairs, I hope we take the company to participate in the past. I believe this is just the beginning of a partnership.

This is also a way of low cost and high return.

Method four: Co-organizer The large-scale meeting of the industry.

A senior personage in the industry mentioned that in the industry to do fame, outside the industry to do customers. In fact, as a job site, because you are local, you actually have an important advantage, it is easy and local Internet enterprises to mingle. We support a local Internet conference this month, although the funds are not much, but more important is that we through the top of the home page banner publicity and other means to help make vigorous publicity.

This on the one hand to establish the old visitors to our website authoritative understanding, you think, only the best local stations will participate in such large-scale industry gatherings. At the same time, through the sponsorship of this kind of gathering, we also made a foreshadowing for the clients of the Internet industry in the later stage.

Method Five: Direct search promotion.

To tell the truth, we spend too much time to study the rules of the search engine, but finally we found that the actual search engine rules you are really elusive, we talent station spent three months to do Baidu 11th, but then inexplicably fell down, so in this year's big area market promotion, We made a decisive decision to promote it directly. If your station promotion time is not long, you are difficult to get good rankings, you can see the search results of the home many garbage stations, but they do a long time, the only way you can separate from them is to promote directly. is to spend a little more money, but you can save time to do customers ah, time is money ah. Of course, if the rankings themselves are good, there is no need to do so.

In addition, if the resources are abundant, can also do some other promotion, for example, we are also in the local station trendy online to do a little publicity, in the net also do the publicity, but also plans to co-host a large job fairs next year, but also plans to do DM single to issue. Try to find a way to be better for yourself.

Original article, the first webmaster network, reproduced please indicate the source. Author: Chief recruitment consultant, Wang Qisheng, Chengdu Talent Network (www.dcdrcw.com)