Five essential elements of network marketing for Growth enterprises

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According to the 2010 third quarter of China's E-commerce market monitoring data released by Q3, China's E-commerce market overall turnover size of 1.2 trillion yuan, the chain growth of 6.6%. The first half of this year many growth-oriented enterprises began to enter E-commerce, have launched network marketing. However, according to professional agency survey found that some growth-oriented enterprises in the network marketing progress is not satisfactory. As a result of network marketing is a kind of new marketing means, therefore, in the actual operation of the process, enterprises will inevitably appear many misunderstandings, the result backfired, let some hopeful enterprises to be hit, very much denied the importance of network marketing. The structure of any thing is a variety of factors, the enterprise network Marketing is also the case, below we will come to one by one to introduce the impact of corporate network marketing effect of five factors.

Choosing the right time: doing the right thing at the right time is a prerequisite for a successful career. Do anything to pay attention to the opportunity, enterprises do network marketing also have to choose the right time, such as a jacket business in the summer advertising, almost white money. For example, a few years ago do Baidu search and now do the effect is certainly different, because that is the use of Baidu is much worse than the present. Our proposal is: generally choose in the sales season before a single-day began to do network promotion, and with the advent of the sales season gradually increase strength, will achieve relatively good results.

Second, through effective means: After choosing the right time, next is to consider the way to publish their own information. When choosing a path, you must consider which media are frequently accessed by the target users, and some network platforms, although they are very large, cannot bring about effective transformation. 100 non-target group clicks value is inferior to a target group clicks the value, the Enterprise network promotion goal is produces the real economic benefit. Increase ROI. At present, the largest information platform in China is Alibaba and HC network, in the choice of promotion approach, the first to do the target customer base survey, do not feel blind to do.

Third, the website promotion strategy: in grasps the opportunity and has determined the promotion way, we must consider is the website promotion strategy. Now introduce several strategies for website promotion. 1, keyword ranking. Our proposal is: Do not encourage the popular keyword to do bidding rankings, because many growth enterprises do not have a large number of financial backing, and the hot keyword conversion rate is not necessarily high. Serious to analyze effective long tail keyword, may bring unexpected effect. 2, exchange some of the quality of friendship links. Related industries of high quality links will not only increase the weight of their own site, but also bring effective target customers. But if your site has just been built soon, the weight is not high, generally difficult to exchange the quality of the links, which requires your long-term network resources accumulation, is a thick-fat process.

Iv. speed of opening the website: Because is the network promotion, therefore the website speed is very important here, according to the survey, the average person waits for a website to open time is 8 seconds, regardless this data may not be accurate, but a patient very good person, also does not spend 1 minute time waits for your website to open. Because of China's South Telecom North Netcom, the North users to visit the south of the telecommunications server speed will be slower, so in the selection of server room should pay attention to target groups in the region to choose them to open the fast speed of the room. If your customer is the country then can choose Telecom, Netcom dual IP server.

Five, the quality of marketing team and the competitiveness of enterprises: the ability of marketing personnel is an important part of network marketing, marketing people know that customers buy a product, sales staff accounted for more than 70% of the factors. Products again good, sales staff can not seize the product to buy points, can not grasp the psychology of customers, the probability of a deal will be very low, unless the customer for your product has been very understanding and trust, is to buy with you. Therefore, the arrangement has the strength of customer service and sales staff to receive the initiative to consult customers is to improve the turnover rate of important protection.

Say 1000, road 10,000, enterprise competitiveness is the final foothold of network marketing, your product brand, performance, price, service, reputation, quality, etc. are the embodiment of competitiveness, do these, coupled with a team of unity and cooperation, growth-oriented enterprise network marketing may be more than a few to win.

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