Five golden principles of website design for Independent Mall

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Independent mall site, a lot of people put the main focus on art, the last site did very beautiful, but the final conversion rate is not very ideal. How to create a not only looks beautiful, users to use and convenient, high conversion rate of the Independent mall, the following thousand push net for everyone to share five principles:

Principle one: simplifying the purchase process

According to statistics, more than 30% of customers will be given orders, payment and other aspects of the trouble to give up shopping. The purchase process of the commodity is one of the most important processes of the independent mall, which is of vital importance to the conversion rate. Amazon has done in-depth research on this, and even specifically for its own purchase business process design patent application.

The design of the purchase process must be simple, logically clear, reduce the number of jumps, as much as possible on a page to complete all processes. For example, Amazon's purchase process, as long as the customer set up the necessary information, you can directly click on the product page "a button purchase" on the completion of the entire process, the system will automatically be different on the combination of orders, natural to the customer brought great convenience.

Principle two: Speed up page loading

Many shopping malls in the home page layout flash, pictures and other elements, the entire mall decorated beautifully. But this will greatly reduce the speed of the Web page load, if a first page to open a few seconds, may play a reverse effect. Customers on the mall type of Web site to open the speed of tolerance is very low, this is also the mall in the design of the time to pay great attention to the problem.

Thousand push network proposal, the website minimizes flash, big picture and so on to eat the flow element, makes the strict stipulation to the picture size, simultaneously uses the webpage compression, the picture loading and so on technology speeds up the webpage load.

Principle Three: Product Navigation design optimization

Amazon, Jingdong and other big mall product navigation design is quite fastidious, regardless of the user in the site which page, basically can be in 1, 2 steps to reach their desired commodity categories and even merchandise pages. This will greatly improve the friendliness of customers, reducing the cost of energy customers to buy products.

On the contrary, many small web site product navigation design is quite confusing, logic is not clear, customers do not even know what kind of products they want to buy in which classification, it is likely to give up the shopping.

Principle four: Increase the strength of combined sales

Mall must have a combination of sales functions, so that users in the purchase of a product, automatically recommend related products, give a package of preferential prices.

According to the previous operation of the thousand-push network A practical case, the simple addition of a combination of recommended product sales system, the entire mall month's turnover is greatly improved.

Principle five: improving credibility

If it is not the brand has been well-known big electric, small and medium-sized Enterprises, independent mall site How to obtain the user's trust? In the content of the site has to pay attention to, we must let customers know that you this site can be trusted, not cheater company.

Then your company's relevant qualifications, licenses, instructions, and so must be put up, 400 telephone best to have, the company address to stay. These are the site design of the time is very important details, but will greatly improve the volume of the site.

Above is the thousand pushes the net for everybody to share the Independent mall website design Five Principles, more articles please click: Http://qtui.net.