Five golden rules for intelligent product development

In the future, smart watches and smart glasses are likely to become a necessary part of people's travel, like smartphones.

For intelligent products, the most important function is to simplify life, to bring more convenience to users. If you betray that intention, you are likely to become the next failed Google smart TV.

In the recently held Tencent "product Home" salon, several intelligent hardware products developers launched a brainstorming.

On the basis of developer discussion, Tencent Technology summed up a few "golden rules" about intelligent product development.

First, users hate data piling up, intuitive performance is more easily accepted

For users, access to more data than direct analysis of the results directly in front of him.

Xiang Yining, founder and product director of Barley Health, cited such an example, taking the market's step products, for the data-focused Westerners, Fitbit provides a variety of detailed health data, which is certainly a good hardware product, but for the Chinese people seem to have no great advantage.

With that in mind, Xiang Yining said, the MAI step product takes the form of "consuming N cups of cola" instead of boring data analysis, making it easier and more intuitive for users to see how many calories they consume.

Second, in the cultural differences between China and the West, intelligent products should be differentiated

For intelligent product developers, it's important to know who to design for.

Fitbit can analyze the calories gained by the type of food consumed by the user one day, however, when opening the input list, Xiang Yining admits that he has encountered such an embarrassing situation, and that the dietary classification is based on western habits, and that the complex ingredients of Chinese food simply cannot choose the right option.

It can be seen that the development of intelligent products must meet the target audience's use habits, after all, who do not want to bother to the fish fragrant pork in the ingredients one by one classification input to the list of heat calculation.

Third, through social interaction to solve the user's use of "lazy"

In Xiang Yining's view, the Chinese are inherently "inert" in their bones.

Therefore, Chinese users for the pedometer products are likely to appear "three days fishing, fishing" situation-when the steps as a task, users of the product will be significantly lower the degree of goodwill.

You know why "crazy guesses" are so popular? Smart products may be taken from here.

If you add "friend sharing", "friend ranking" and other social functions in the product, you can effectively let users in the interaction with friends unconsciously to develop the use of habits.

Four, do not take the user as "geek", let the operation Simple, easy

As for the failure of Google Smart TV, Emily, founder and general manager of the Software Technology Co., Ltd., says all the moves to turn smart TVs into ipads are bullying.

In fact, the reason people use Smart TV is simple: Watch TV programs at will, no longer limited to the limited programs on TV, but also get rid of the problems from advertising.

But from the current situation, some smart TV is simply "geek" design, the complex operating system not only can not improve the user's viewing experience, but let "watch TV" this casual property has become a taste.

Emily described the "difficult" process in his personal experience at the salon.

Haier research and development of a smart TV with "input" function, users can enter the Web site or keywords to search for content, however, usually in the computer keyboard easy to knock out of the Web site or text, in the Intelligent TV input interface, but by constantly pressing the remote control to select the corresponding letter, The problem that can be fixed in a few seconds now actually takes a few minutes.

Obviously, instead of bringing a good user experience, this kind of smart TV makes users feel more stressed.

Five, simplify the operation interface, make the main function more outstanding

The user's energy is limited, so developers need to let users find what they want to see in the first time.

In Emily's view, people are much less attentive to television's "long-distance" viewing devices than their near-range terminals, and their attention is easily dispersed by the surrounding things.

This requires smart television in the design to strengthen the main function of the embodiment of those not practical functions and let users dazzling interface should be able to province.

After all, the user is more concerned with its content than in its presentation.