Five jobs, easy work, soft writing.

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

This is an era of internet, network marketing has gradually been recognized by enterprises, network marketing methods from the initial BBS marketing to the current hot micro-bo marketing form a variety of. In many network marketing methods, soft marketing is particularly good, because of its low cost, advertising concealment, easy to arouse the reader's resonance and other advantages make it more and more attention. A good soft wen is the core of soft marketing, and how to write a good soft text it? Jinan boss training to share some of the soft writing skills.

First, good title is the key to the success of soft paper

Here the so-called good title, Jinan boss Training think there are two points: 1, good title to reflect the core theme of the article; 2, good title to attract readers eyeball. Irrelevant's article readers will be big after reading, and the title of the book can not attract readers eyeball, so in the title of the setting of actually still have a lot of work to do. Think about yourself and put yourself in the reader's shoes, and think about what kind of article you would choose when you were on top of a page for a lot of articles.

Second, soft Wen should have a rational, ring into the buckle to attract readers to read

There are many forms of soft paper, there are official statements, there are press releases, and even the use of user experience. So the literary talent of the soft text is not the most important, the article is the level of writing a soft text of the foundation, with a good title to attract readers to the article page, but also to attract readers to read down. Martial arts fiction often begins to attract people, then the story ups and downs, the ring into the buckle to attract readers hate to read. As a soft writing, although do not need to achieve this effect of the novel, but from the beginning of the article to the end of the article and soft marketing part should be well planned. Make the article appear to be a whole, so that the reader can finish reading. When writing a soft text must grasp the reader's psychology to start writing, such a soft text sent to only people to read, someone to share, someone reprinted.

The third to first is to know who the soft text is addressed to.

Write the soft text before you want to make clear that the target audience is that group, such as weight loss category of soft, the main target audience is obese or beauty of female friends. Then in writing soft text can be from the angle of women or from the feminine feelings more delicate this aspect embarks to conceive the soft article. The purpose of soft marketing is often to promote the brand or product, so be sure to remember who our target audience is? Around the end of the product consumer to carry out, so that some people pay attention to and reading is the key to write soft text.

Four, soft Wen should have the motivational, let the reader actively spread

A high-quality soft wen not only to let the target audience to read, but also to find ways to allow viewers to share or reprint, in writing a soft text when it is necessary to plan well, how to write will be reprinted or collected by the browser, this is a soft marketing more difficult, but if you do this, soft marketing can play a greater role, Because the spread of the reader will make the impact of the product larger, and more likely to be accepted by the target audience.

The highest level of soft-text advertising is to write ads that don't look like ads.

The ultimate purpose of writing soft text is to advertise the product, but this advertisement must not be too explicit, if the reader can see the soft text of the ads, this soft wen failed, soft marketing is the subtlety of a "soft" word, too explicit soft text ads will even make readers disgusted, not to mention will be converted into our customers. For example, I would like to promote the Web site www.jnboss.com, if the direct advertising traces are too obvious, but I can use the "Jinan boss Training" to replace the Web site, interested readers will go to search the word, and then can reach the site. So please remember: a good soft text should be able to let the reader unconsciously accept the text expressed in the main idea and core ideas.

In short, soft Wen's writing is a core work, the so-called soft text delivery, soft text feedback, reader conversion, and so on only in the soft Wen written on the premise of the possible success, and do the above five aspects of the work is the core of soft writing.

Original article, reprint please indicate the source. In this paper, Jinan Booz training http://www.jnboss.com/e-marketing/knowledge/soft-article-writing.html