Five key aspects of new website keyword selection

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When it comes to site optimization, many people are saying how to optimize the site's inner chain, outside the chain of things, and the site's keyword choice is often let others ignore. and the choice of website keyword, it is also a very important part of website optimization.

Site keyword selection should be in the network has not been open before the set, if the blind purpose of choosing keywords, to the site to bring the effect is very strict. Perhaps you choose the keyword has very few people to search it, so even if its ranking again how high, the site traffic is not on the, if the wrong keyword, it should not be.

Next, I will talk about the new website keyword should pay attention to five aspects:

First, the keyword competition is too intense

Because a lot of new website optimization knowledge is less, at the beginning of the choice of keywords in the search engine too overheated number. For example, a company website that sells cars, he wanted to use the word "car" to do his site's keywords; selling shoes to use the word "shoes" and so on, such keywords want to do search engine rankings of the first page is basically impossible and, unless there is a lot of money and time to do the word ranking, Otherwise, it is better to give up decisively.

In other words, even if your choice of words used to be very close to the top, but because the search for the word users too much, the user's goal is not clear. For example, the search for "car", his goal is to sell cars, which is hard to say, it is possible that he wants to know about car modification?

So, the visitor of this kind of keyword does not understand the goal at all, the possibility that brings the benefit to the website also decreases accordingly.

Second, keyword-specific

Keywords can not be too hot, of course, can not be too special, also can not be too short and targeted. For example, the key word of a website is "Hainan Group Tour", because his website is mainly aimed at people who go to Hainan travel, so in order to prevent the keyword overheating, is also afraid of not targeted, you should choose "Hainan Group tourism", rather than "Hainan tourism" or "group Tour".

Third, the selection of more search, less competitive keywords

A good keyword is the user search volume, competition and small keywords, competitive keywords will make the site through the key words of the effectiveness of the reduction, spent a lot of time and money, the keyword ranked high. But because, the key word to do the person, to the most but only in "for her people do wedding clothes."

Iv. Use the company's name as the key word

Many novice in the new site are like to use their company's name to do the site's keywords, but the general people if not deliberately, is not the name of your company to do search keywords.

In the choice of keyword before, we should consult more people and friends around, if they want to find someone to do the business online, they will use what words to search, and then combined to choose their own choice of keywords.

Don't use words that don't matter.

Maybe a lot of people used to use this kind of business with their own does not matter to the key words, but for today's collection engine is completely no effect, those words will only bring us a little bit with the site is not related to traffic, which will not only affect the site's bounce rate, but also affect the user experience, Serious may also affect the credibility of the site, a long time, but also may be the search engine penalties, no longer included.

The above is my personal summary to listen to a few, because the expression ability is limited, so I hope to help you.

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