Five key steps to be known about SME website promotion

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Although the SME E-commerce construction and corporate web site promotion methods, but these promotional methods are always the case. Many times, we do not need so many promotional strategies, just need to do a good job of the site and will be selected to promote more in-depth implementation of the method, so adhere to the site has gradually become famous on the Internet. Here, the author after learning the experience of the predecessors and their own step-by-step exploration experiments, summed up E-commerce website construction to promote the five key steps to be known, for your reference, briefly below.

I. Positioning analysis

Site Analysis: The site's own anatomy analysis, the purpose is to find the site to the basis of the problem;

E-commerce positioning: The Enterprise website for E-commerce positioning, clear site location;

E-commerce model analysis: Analyze the E-commerce model of the website, and study the electronic commerce pattern matching with the website;

Industry competition Analysis: Industry competition situation, industry website comprehensive analysis;

Website Development Plan Analysis: E-commerce site Short-term planning and long-term development strategy implementation feedback analysis.

II. Website Diagnostics

Site structure Diagnosis: The structure of the site is reasonable, whether efficient, convenient, whether to meet user access habits;

Site page Diagnostics: The page code is concise, the page is clear, page capacity is appropriate, the page color is appropriate;

File and file name Diagnostics: File format, filename, etc.

Access System Analysis: Statistical system installation, routing analysis, area analysis, visitor analysis, keyword analysis, etc.

Promotion Strategy Diagnosis: whether the website promotion strategy is valid, whether backward, whether adopts the compound promotion strategy and so on.

Third, marketing analysis

Keywords Analysis: keyword is appropriate, keyword density is reasonable, etc.;

Search Engine Login Analysis: The use of what type of login, the information is valid;

Link Correlation Analysis: The link popularity is high, whether belong to the link of the bigger correlation;

Target Market Analysis: Analyze the target market and study the relationship between target market and marketing;

Product Analysis: Analysis of product characteristics, product selling points, etc.

Marketing page Analysis: Marketing page Setup location, marketing page content, marketing page of the first feeling, etc.

Marketing channel Analysis: How to use the channel of marketing, new marketing channels how to open up;

Follow-up product and service analysis: follow-up product development, service feedback analysis;

Price analysis: Price, rationality, etc.

Iv. Comprehensive Optimization

Website structure optimization: Structural optimization, e-commerce operating environment optimization;

Web page Optimization: page layout, page design optimization;

Navigation Design: The convenience of navigation, the text optimization of navigation, etc.

Link collation: The site's internal and external links to deal with;

Label optimization design: To optimize the design of related labels.

V. Integrated PROMOTION

Website Traffic Promotion strategy: key or traffic problem, this process will use a lot of network marketing methods;

External link Promotion: the use of friendship link strategy;

Viral marketing strategy: The specific strategy needs to be flexibly applied;

Other promotions: Focus on network changes and develop new means of promotion.

The above five key steps of website promotion integrated Network Marketing, E-commerce website construction, website promotion and web site planning knowledge, known as the key step is not to be known. Able to fully understand these five key steps, supplemented by a strong implementation, plus perseverance, then wait and see, your site will be famous network AH.