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First, choose the right direction
You may say the Enterprise website promotion also need what direction, is the product? In fact, a business, it itself must have its own sales channels, the site is as a supplementary, many companies do not update the site, or even not be indexed by search engines, because they rely on the network is very small, Websites are made just to tell customers they have websites.
For some of the larger network-dependent enterprises, the promotion direction can be divided into product promotion and brand promotion. Product promotion, it should be for some products are not competitive, customers do not know that there is such a major thing, because the product competition is not serious, and even customers do not know that there is such a product, then the enterprise needs to let customers know, and the promotion of the main force should be placed on the product. and brand promotion, which is for some products are widespread, competitive, such as computers, automobiles, clothing and so on, the manufacturers of these products, a wide range of users, how to promote the product? Then do not put the main energy on the product, put them on the corporate brand, want to carve the brand of washing powder advertising bombing. Do you really think they're promoting detergent? No, it's brand, carving.
Ii. Promotion Methods
Generally is the advertisement promotion and the optimization promotion, the advertisement promotion effective quick, especially the Baidu promotion and the Google advertisement, puts the enterprise advertisement to go up, half hour comes to the customer, but to the conversion rate is worth studying. I'm doing accolade electronic www.lszydz.cn (OK, I admit, a little soft) during the promotion period made a comparison. In September, do not do any advertising when there are 142 IP, and the quality is worth scrutiny; October, the promotion of Baidu and Google, in the Web site look changed when the mess has 680IP, the quality is also high; November, remove several key keywords ranking, 583ip;12 months, not advertising, There are 480IP. Visible, advertising effect is very obvious, but the money is also clear. and remove advertising after fall back, but will not play home, remove advertising also has a significant promotion.
Optimization promotion is the majority of the webmaster favorite, the most commonly used.
We have such a misunderstanding, a lot of webmaster said content for the king, so ignore the beautiful site. I also fan such a mistake, get the website, drastic reform, remove the homepage flash, remove the page flash, scrolling pictures, modify the template, all use articles, pictures are very little, I said: "Content for the king." "The result, the customer came a lot, ran, said we are not professional, like a junior high school students do homework." Enterprise website is not those article novel website, it is the façade of the enterprise, the customer will have an impression at the first sight, this first impression and interpersonal relationship is the same.
Therefore, the enterprise site needs a beautiful site, but not too fancy, followed by the ordinary SEO, here, I said a small method of me, I got the site a few months to do a big facelift two times. The first revision, the old page all deleted, the result was nearly killed by Baidu, from 78 pages, down to 3 pages, the second revision, leaving the old page, the new page to do, and made a homepage to turn, the kind of ASP, began to heart Zhuizhuide, and later found that this turn to search engines as effective, and the old and new pages coexist, Did not affect the inclusion, until later the old pages of those dead pages are naturally deleted, but this is what I need. Optimization Promotion method Odd, here is not shiver.
Third, the website weight
The weight of the corporate web site, many people do not pay attention to, but the weight of this thing to see is Misty, but have an unexpected role. It has no practical effect, just like a noble head, you weight high, the same article on your website and other sites, the weight of the benefits come, your affirmation in the front. The advantages of a lot of weight, I am not very clear, but it is important to enhance the weight, but the method is not fixed, outside the chain is a very important method, the higher the overall quality, the weight will naturally rise up.
Iv. information outside the station
Corporate web site on the outside of the reliance on information is still some. This method of sowing the sky can not bring the site how much IP or how many customers to pull, but there is a great advantage. is to think about, the user a search for a keyword when a large number of information on an enterprise, the company's visibility has greatly increased. I ate such a loss, because there is no extra manpower and energy, did not do too much in this aspect of the promotion, the results of people a cold welder, almost no information about our company, only by some of the optimization. I've said this before, but it still bothers me. Enterprise website outside the station information, the promotion is not the product, but the brand, is the information bombing, the effect is very good.
V. Exchange and interaction
A lot of corporate websites only problems and advisory issues submitted to the area, but there is no formal exchange area, or question and answer area, or even the message board is not or not open, this is a serious mistake, people need to communicate, enterprises are the same. Perhaps a lot of customers need to communicate the same problem, when they see such a problem will be, will feel that you are very professional, this initiative for the enterprise site is quite useful. So the interactive area must be needed, necessary.
All of the above are personal opinions, there are deficiencies please understand, www.tfbaobei.com feeds