Five major elements of Web page optimization

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Like the homepage of the website, the catalog page, the article page we all collectively is the webpage, then is aimed at the webpage optimization Some main points, is because today a friend asks about the website optimization Some questions, therefore Zhaoyangang summarizes, and takes out to share with everybody.

Page title

Page Title definition: The title is the core of each page, but also the focus of each page, in other words, our content is centered around the title, so we said that the title is the core point of the page is not a point!

Four main points of the title:

A, the title is too long: for example, when we search for keywords, see a site's title appeared three points (ellipsis), which is because the title too long search engine can not be displayed, so that users can not see the details of our title elaborated what;

B, the title of standardization: Site name + page keywords, or the page keyword + site name. General stations are the site name in front, because they pay more attention to the brand!

C, the title of the weight of dispersion: How to assign the title weight? We give an example, for example, a Web page title set 8 keywords, b web page title set 3 keywords. If the site title of the weight value of 20 points, then a site 8 keyword distribution of these 20 points, and B site 3 keyword distribution of this 20 points to compare, you think a site and B site which will be more centralized weight distribution? which scattered the weight of the keyword?

D, title of the adjustment and weight of the relationship: when we need to change the title keyword, will produce weight distribution factors, then we operate the title keyword, whether it is to add keywords or reduce keywords, keyword relevance must be around the whole station, the entire Web page to make changes, Change the title to more relevant, easier to introduce the station or article information, it is better, and conducive to ranking, on the contrary, will be negatively affected!

Ii. Web Page description

Description: Description is a brief introduction to the entire website, or a brief introduction to the entire site or the entire page. We have always said that in the title do not appear too many descriptive words, for example, the best, first, 10 years of experience and so on descriptive words, pay attention to what I say is too much, not one can not appear, with Plain said the title of the word in the search results page show is much larger than the description of the word, appear A descriptive vocabulary is also a promotion click. And too much wasted the position of this inch of gold!

Description of the main points and characteristics: to describe the inside do not set a lot of keywords. Most webmasters should know that the page description has not participated in the ranking of the calculation, but it has involved the user clicks Ah! If you put all the keywords without highlighting our own values and the content of the site so many key words to set so what is the use of it?

Description of the best is a complete sentence: The reason why it is because I have tested, a simple and fluent words and a few summary of the description of the relative ratio, the user can be more easily understandable, to find the focus, seize the characteristics to facilitate the click, which can be said to be a manifestation of scarcity.

Third, the main content of the Web page

The definition of the body area: This is needless to say, if you do not know where the text, then I advise you do not do SEO, in fact, is directly to provide the content of the area. If you are a beginner, then ask your friends around, I do not explain it too much.

The harm of the text advertisement: Add the advertisement in the text, now also is a point that the Baidu blows, whether it is the head of the body text, middle or bottom do not suggest to appear advertisement, if your website is a well-known site or already many years, don't take to say thing.

The content of the text source of creativity, mainly say how to do false original, or to do original content. Here simply say Zhaoyangang know 3 methods, one is to take advantage of the method, that is, a relatively high quality of the article to pick out and modify or understand to become their own; the second is a variety of methods, to take advantage of the article to write out the picture or video and a clear description; The third is the merger law, this is the name, undoubtedly is to take advantage over the article after finishing the merger (remind: Zhaoyangang or suggest you better to take advantage of the article read again, understand, oneself completely by understanding ability to write out to be good).

The text of the picture and video processing: Most of the webmaster are online to find pictures or video, and we webmaster do SEO technology is undoubtedly added an alt note, because the search engine is not yet recognized pictures and video. That's right, but how does alt write better? My suggestion is that this alt should be a connecting link, that is, the picture above the text and the following text is a certain correlation, you can not be a picture of the irrelevant to insert into the text? Video is basically the same logic!

The readability of the text: No matter how this article is written out, must be able to read fluent it? including the content of the paragraph, summary, special text processing and so on. Here I mainly say the processing of special words. Not to say that our key words should be bold, red, to a italic. But in this body you need to focus on reminding users of the point of attention before you need to do so, and some users are not so serious a line of the word to see your article, probably a bit, for example, we often mark some problems, users will focus on the basic look at the detailed introduction, This is the reason why we should be bold in the summary section of our text.

Iv. Web page Chain

Inside the chain definition: the site inside between the page and the link between the page, we collectively referred to as the chain.

Internal chain of the exact setting: is that the internal chain must be based on the user's implicit requirements of the principle, to set up, if the user is looking at the iphone, then he will pay attention to? There is no doubt that the phone shell, headphones, chargers or warranty services, such as these needs, we call the principle of user implicit demand!

Number of chains: This is based on the size of the site, such as a high weight, large flow of the station set 10 targeted within the chain is also nothing can not, but if it is a small station, the contents of the text is less than 200 words, then you set 2-3 is enough. In the final analysis of these internal chain settings or to be based on the user needs to judge, and carefully ponder it!

Picture within the chain and the difference between the chain: the difference between the two is only text links need to set the anchor text, but the picture link in addition to setting the picture also need to set the ALT tag, otherwise this picture link is not as good as setting, search engines can not identify the picture, Search engine How to know this picture link to what content!

V. Model text

First of all, what is the boilerplate text. Boilerplate text is that each page basically exists some duplicate information, like our website each page will have the contact us, the enterprise introduction, the service item and so on information all belongs to the boilerplate text.

Know that boilerplate text is repeated on every page, then for the overall page is there any harm? This, of course, because when the repeated content of each page appears too much, it will affect the overall originality of the page, so we suggest that the model text not too much control within 10% is better. But then again, this duplicate content some also need to appear in each page, like contact us, this is lets the user need, therefore is called the necessary boilerplate text, but the enterprise introduction, the qualification explanation, the duplicate contact our information and so on these really is not necessary, wants to say why? Simple truth, These things can be put in a separate page for detailed introduction, why do you have a box to describe it? I don't want you to add a view of the details, no need!

The above view completely for Zhaoyangang through the study, the practice carries on the summary, if has any different opinion, welcome to discuss together, hoped everybody can positively explain your viewpoint, we are the road friend!

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