Five methods of network marketing research from the perspective of Sun Tzu's Art of War

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Grandson Yue: "will therefore move and win people, success out of the public, the prophet also." Any commercial activity, including the success of the Net Battalion, is closely related to its adequacy, scientific and effective market research.

Market research methods are many, here from the "so use between five: there is a country, there is a Pai, there are dead, living room." "One by one, discuss some common market research methods."

First, "country"-Second-hand data collection

Rural people, the original intention is to the villagers or the spread of information as a source of intelligence analysis; market research methods, second-hand data collection is a variety of social public opinion, media information, search engines, historical data and other research reports are analyzed.

The natural technical superiority makes the network marketing research in each kind of data mining technology and the database management method may obtain the full application. Work, the data collection needs fixed standards, the implementation of the relevant personnel should not be selective collection of personal wishes, must have familiar with the network marketing professionals to participate in data analysis, data collection must be long-term, normal and sustainable, avoid temporary everywhere looking for information.

Ii. "Internal"-Expert brainstorming

Insiders, the original intention is to the official analysis of the relevant information, and put forward a reference strategy; in the market research method, the expert brainstorming is to convene a number of professionals to discuss some of the topics in round table.

Network marketing professionals can include manufacturers, planners and extension personnel, as well as marketing consultants and other scholars. execution, the number of participants should not be more precise, must be related to the current network marketing work theme; The composition of the personnel to avoid China, avoid a misnomer, many times the most professional staff on their side; there must be a professional moderator to control the scene, and make the final meeting summary.

Iii. "Pai"-competitor Dynamics

Pai, the original intention is to find out or even reverse use of information from competitors ' related work, and the market research method, competitor dynamics is must study, discovers each other new strategy or the creativity and the timely response, discovers the other side to have the problem or the insufficient timely follow-up and so on.

The network marketing faces the competitor information numerous, needs the formidable psychology and the superb technical superiority. However, peers are friends, such as illegal laws and regulations, affecting the image of the entire industry is also detrimental to the people do not selfish things or do not do as well.

Iv. "Dead Room"-all kinds of questionnaire survey

The dead, the original intention is to use Gai into each other to collect information, and market research methods, all kinds of questionnaires, all need to invest a huge amount of human resources and personnel to complete day and night, and the investigation results are still a little elusive.

The network marketing customer base more needs to interview and the network survey unifies to solve the sample representative question. It should be emphasized that the questionnaire must be careful, especially not to open questions, not too many topics, not too many problems, before the investigation must be fully considered, to avoid wasting huge power to get the garbage data.

V. "Living room"-mystery customer unannounced visits

The living room, the original intention is to use professionals to penetrate into each other's internal intelligence collection, and market research methods, send trained mystery customers to the designated venue/call the designated site/landing set up a website, in accordance with the requirements of the customer's identity to observe the implementation of various programs, hands-on experience and find problems.

Network marketing involves a very wide range, relying entirely on the team to find the problem is very difficult, mystery customers is a good choice. Of course, we should also pay attention to the mystery customer must be objective neutral and impartial, must also maintain customer mentality and must have pictures, recordings or other evidence presented.

The above are my thoughts on the art of war-with a chapter, the market research work, especially the network marketing of some of the summary of the work, welcomed the people of insight to make bricks, but also hope to work with the efforts of the market to do a better job for the network of prawns to help you. This article originates from http://www.023jiazhuang.com/Changsha Decoration Company, reprinted retains the author link, thanks.